Using Labour Market Information Effectively in Career Guidance

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Using Labour Market Information Effectively in
Career Guidance

• Jenny Bimrose
• Institute for Employment Research
• J.Bimrose_at_warwick.ac.uk
• 20th June, 2006

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Using LMI Effectively in Career Guidance

• Aim
• To examine the role of labour market information
  (LMI) in information, advice and career guidance

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Using LMI Effectively

• When someone receives good labour
• market information that leads to a good
• decision, it benefits the individual, the
• employer and the economy.
• (DfES (2004) LMI Matters! Understanding labour
  market information, DfES, Nottingham, p.2)

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Discussion

• How do you use LMI in your work?

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LMI Definitions

• Labour market information
• data from a range of sources
• Labour market intelligence
• an interpretation of labour market information
• DfES (2004) LMI Matters! Understanding labour
  market information, DfES, Nottingham, p.11.

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Labour market changes

• Industrial society to information society
• National economy to world economy
• Core, permanent staff to outsourcing
• Expansion to downsizing
• Autonomous working to teamwork
• Increasing emphasis on transferable skills and
  key competencies

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Changing nature of career

• Individual transitions are complex, prolonged and
  often span lifetimes
• Involves vocational exploration, educational
  choice personal development
• Definition of career
• the evolving sequence of a persons work
  experiences over time.
• Arthur, M.B., Hall, D.T. Lawrence, B.S. (1989)
  Handbook of Career Theory, Cambridge, Cambridge
• University Press.

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LMI Decision-Making

• Traditionally, decision-making is regarded as
• a rational, linear process
• Information gathering
• Analysis
• Making a choice

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So how rational are you?

• Think of an example of when you were given
  information and you acted on it
• Then, think of an example of when you were given
  information by somebody and you ignored it
• With a partner, share your thoughts about what
  made the difference
• Good practice in information sharing

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Principles underlying the use of effective labour
market information (LMI) as part of IAG

• Ensure that the client wants, and is ready to
  receive, LMI
• Help clients relate the information to their own
  situation
• Check clients have understood, accurately
• Make sure that the LMI is appropriate for the
  clients ability level and age
• Ensure the LMI is as reliable and up-to-date as
  possible
• Provide information in a manner that shows
  respect for clients and a genuine desire to help.

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Skills for effective information giving

• Use short words and sentences
• Avoid jargon
• Repeat information
• Be specific and detailed
• Give examples
• Wherever possible, categorise
• Establish connections between situations and the
  information, using imagery and analogies
• Suggest what to do rather than what not to do
• Summarise and pause
• Vary presentation and/or tone of voice
• Provide written back-up to emphasise key points.

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LMI Challenging Clients

• Sharing information is a challenging skill,
• because it helps clients develop new
• perspectives on their problems.
• Giving new intelligence
• Correcting mis-information
• (Egan, G. (1994) The skilled helper a
  problem-management approach
• to helping, Brooks/Cole Belmont, California)

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Matching at the heart of IAG?

• Matching assumes a degree of stability in the
• labour market
• Trying to place an evolving person into the
• changing work environment .... is like trying to
• hit a butterfly with a boomerang (p.263).
• Reference Mitchell, L.K. Krumboltz, J.D.
  (1996) Krumboltzs learning theory of career
  choice and counseling, in
• Brown, D., Brooks, L. Associates (Eds) Career
  Choice and Development (3rd Ed), San Francisco,
  California, Jossey
• Bass,

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LMI Effective Use in Guidance

• Three crucial elements
• Principles of good practice
• Skills of giving information
• High quality, industry-based information (NGRF
  website).

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NGRF as a source of LMI for IAG

• The National Guidance Research Forum
• Website
• http//www.guidance-research.org
• Funded by DfES (Access to Learning for
• Adults Division)

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NGRF LMI Future Trends

• Currently
• 30 occupational sectors
• structure and content developed in consultation
  with practitioners/managers employer
  organisations.

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NGRF LMI Future Trends

• Key points
• Sector information
• Data charts
• Regional dimension
• Occupations
• Equal opportunity issues

• Education training
• Research
• Discussion points
• Summary
• Links sources

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Work in Progress

• Unmediated web-based resources for
• education, using del.icio.us social
• book-marking technology can be accessed
• from
• http//del.icio.us/NGRF/ft/education
• http//del.icio.us/NGRF/vacancy/education
• Keep revisiting the site for new updates!

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• National Guidance Research Forum
• www.guidance-research.org

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