Smart Internet Technology Cooperative Research Centre (CRC): Process Mapping

1
Smart Internet Technology Cooperative Research
Centre (CRC)Process Mapping Value Chain

• Alex Burns Peter Bruges
• Process Mapping
• Thursday 9 August 2006

2
Smart Internet CRC Value Chain
CRC Value Proposition To provide high-value
Internet-based technologies, solutions, services
and research for CRC Partners which are
internationally competitive and provide value
creation
CRC Value Chain Activities a) Primary
Activities Program, conduct and deliver research
and market intelligence for commercialisation and
CRC Partner value creation b) Support activities
Administrative, organisational and operational
support to achieve the Primary Activities in a
timely, accurate and relevant manner
Importance to Understand CRC Value Chain The
Cooperative Research Centre (CRC) value chain
model faces new challenges globalisation, open
research models, web services, disruptive
user-led innovation
Process and Value Chain Relationship CRC has
developed specific processes for the Primary
Activities in the Value Chain, and is undertaking
process redesign in CRC RD Market Intelligence
3
Value Proposition Value Chain of Smart Internet
Technology CRC
Mission Statement To capitalise the outcomes
of world class Internet research and development
for Australia (innovative RD for CRC Partners
Australian public).
Primary Activities
CRC RD Market Intelligence
Program Project Management
CRC Partner Innovation Value Creation
RD Audit IP Protection
Commercialisation
Marketing Strategic Communications
Back-end Admin Operations Management
HR Management of Staff University Researchers
Financial Portfolio Management
Governance, Quality Assurance Risk Management
Change Management, IS Planning Technology
Assessment
Secondary Activities
4
IS/IT Applications Used In Smart Internet
Technology CRC
CRC RD Market Intelligence
Program Project Management
CRC Partner Innovation Value Creation
RD Audit IP Protection
Commercialisation
Primary Activities
MS Office Project, ERP, Distributed Decision
Support
Endnote, Text Mining, Argument Mapping, RSS
Patent Tracking, Digital Archiving
Enterprise Blogs Wikis, Web 2.0 Social Software

• RD Outcomes of the Primary Activities
• ICE Immersive Communications Environment for
  Massively Multi-Player Online Games
  collaborative groupware
• Enikos MPEG-21 next-generation multimedia
  applications
• PRM Privacy Rights Management cryptography
• 3MC Architecture applications for smart home
  environment