Diapositiva 1

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Going social the librarian's bag of tricks
Bonaria Biancu
Informare a distanza 2.0 Condividere e cooperare
nel reference oggi Firenze, 12 aprile 2007
2
Knowledge economy

• The more users consume information, the more it
  grows in number and value
• Milestones Cluetrain Manifesto and Participatory
  Networks
• Metcalfe's Law - Reed's Law
• Competitive advantage thus economic advantage

3
Web 2.0 the read/write web

• October 2004 OReilly Media coined the term Web
  2.0

• Radical trust
• Harnessing collective intelligence
• Rich user experience
• The long tail
• Hackability
• Perpetual beta

• From content consumption to content creation
• A web of people, not just documents
• Web as a platform
• Wisdom of crowds

4
Social media
Picture by Dion Hinchcliffe
5
Architecture of participation
Picture by Dion Hinchcliffe
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Participation sharing collaboration

• Users as co-producers and innovators of content
• Cognitive reward in user participation
• Going social Going where the user is...
• ...and the user is on the collaborative web
  (Technorati, Nielsen, Pew)
• Social computing applications blogs, wikis,
  podcasts, open archives, folksonomy, IM, VR

7
Internet users

• Use of the internet according to the Pew Report
• 86 GenNexters (a.k.a. Millennials and
  Screenagers)
• 91 GenXers
• 73 BabyBoomers
• Chiedi in Biblioteca 2007 statistics 146
  users, 84 aged from 13 to 25 (107 aged from 13 to
  45)
• Purpose social relations, working and... dating
  -)
• Trendsetter USA candidates on YouTube, MySpace,
  Social Netwoks, Second Life and Yahoo Answers

8
Library 2.0

• September 2005 Michael Casey (LibraryCrunch)
  coined the term Library 2.0 web 2.0 concepts
  and applications in the LIS realm (but there
  isnt agreement on the definition)
• and also
• Librarian 2.0 Librarian Web 2.0
• L2 is not just technology, it is an attitude
  (nevertheless web 2.0 is a significant part of
  the equation)

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Library 2.0 meme map
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Library's blog

• Conversation between librarians and users
• Free comments
• Chat
• Blogroll
• Photos
• Reminders of events
• Most read posts
• Badges of information from other sources

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Blog _at_lla tua biblioteca
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Podcast

• Audioguides
• Interviews
• Events recording
• Library tours
• Tutorials
• Teens and kids' stories

13
BRAINcast
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Collaborative tools

• Wiki
• Google DocsSpreadsheets
• Calendar
• MSN Messenger/Skype blackboard
• Customised search engine

15
Swicki Biblioteca 2.0
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Online repositories

• Open source software for gathering resources for
  librarians and users
• Social features
• rates, comments, recommendations, search alerts,
  collaborative editing
• COPPUL Animated Tutorial Sharing Project on
  DSpace
• Ohio University BizWiki on MediaWiki
• LINX on Scout Portal Toolkit

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LINX _at_ UNIMIB
Recommendations saved searches mail alerts RSS
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Mash up your information and...

• Subject-based channels
• Blogs
• RSS guides
• Search alerts (OPACs, databases, e-journals,
  search engines...)
• Podcasts
• Wikis
• Social tagging
• Events

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Create the next thing
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Social networking

• Del.icio.us
• Flickr
• YouTube
• ITunes
• SlideShare
• Second Life
• Ning
• MySpace

• Create
• Publish
• Share
• Collaborate
• Connect
• Re-mix
• Archive
• (first, play yourself)

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Clark County Public Library on MySpace
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But dont' forget...

• By disaggregating the information within its
  system the library can deliver just what is
  needed to a user, provide connection into
  mashups, and can live in the space of the user
  instead of forcing the user to come to the space
  of the library(Participatory Networks)

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The real life (1)

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The real life (2)
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The goal and the mission

• Librarians have the responsibility to
• Have conversations with users in many ways, on
  many devices
• Gather information users need
• Organize information and data
• Create, share and remix information in new
  creative ways
• Go where the users are (at least online -)

26
Questions?
Bonaria Biancu -- aka The Geek Librarian Bibliotec
a di Ateneo -- Università di Milano-Bicocca mail
bonaria.biancu_at_unimib.it blog http//bonariabianc
u.wordpress.com library web http//www.biblio.uni
mib.it