Mission Possible

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Mission Possible
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Kiwanis is Awesome!!
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An Impossible Mission

• one million members worldwide

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One Kiwanis
MissionPossible!
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Choose Your Presentation

• Reality Based/Brutal Facts
• Sugar Coated/Feel Good
• Sit Down Right Now

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What is the highest membership in Kiwanis history?

• 523,220
• 451,030
• 324,727

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What year did we experience this membership high?

• 1968
• 1992
• 2002

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1,000,000 Members by 2015
324,7271992
260,0712006
248,2102005
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Brutal Facts

• 15-Year Decline in Membership
• Wide-Open Back Door
• Dont Need to Join to Volunteer
• Next Generation Not As Interested

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Brutal Facts

• Diffused power structure
• Leadership turn-over (annually)
• Limited accountability and alignment
• Politically-charged environment
• Multiple boards, orgs, foundations
• Weak brand, aging membership, Say yes to
  everything, 250,000 opinions

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Why do you think Kiwanis has been in a membership
decline?

• Lack of a clear mission/focus
• Inability to change (relevance)
• Systematic/Structural Issues
• Societal/cultural changes

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Relentless Questioning
Why? So What? Who Cares?
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Kiwanis Classic

• Build on our foundation of success
• Embrace the best practices of the past
• Abandon things that are not helping us
• Refresh things that need to be updated
• Invite others to join us

500,000 Classic Members by 2015
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Classic Refresh

• Modernize our governance. (less is more)
• Focus on the members, not on the leaders
• Recognize results, not activity
• Stop focusing on rules (freedom and creativity)
• Meet lessdo more

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Kiwanis Next

• Attractive to the next generation
• True to the Objects of Kiwanis
• Designed by them, to fit their lifestyles
• Focused on service, leadership, community

500,000 Next Members by 2015
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Once upon a time

• Organization with a long history
• Started by one individual in the US
• Grew locally, and then nationally
• Expanded to Canada, and the world
• Complacency led to decline in 1990s
• Forced to reinvent itself

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Name this organization

• Kiwanis
• Lions
• Rotary

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The Liquid Refreshment Business
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Global Branding
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Lessons from Coca-Cola

• Kiwanis is not Coca-Cola
• As markets change, so must products
• Even giants reinvent to stay relevant
• Not all new products are a success
• Stay true to your classic product, but provide
  choices

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Would you support an initiative that gave the
staff, board, and local clubs the flexibility to
try some new approaches?

• Yes
• No

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Vision 2015
By our 100th birthday Kiwanis will

• Have one million members worldwide
• Solve a global issue facing children.
• Create a new way of connecting volunteers with
  the needs of children.
• Be viewed as experts in teaching leadership and
  character development.

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Personal leadership and character development
that leads to life-changing service
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All About Leadership
Family
Career
Personal Leadership
Community
Kiwanis
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Leadership Development Model
Key Leader
CKI
Key Club
10 Million Leaders
Next
Classic
K-Kids
Builders Club
AKTION
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Improve the member experience(Exponentially)
Goal 1
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Grow existing clubs(net 25)
Goal 2
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Open New Clubs(500 per year)
Goal 3
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Focus on Personal Leadership Development (at all
levels)
Goal 4
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Create the Next Generation of Kiwanis Programs
Goal 5
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Goal 6
Significantly increase income(non-dues)
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Improve operations, support and alignment(Work
Smarter)
Goal 7
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Comprehensive communications, marketing and
public relations(Build the Brand)
Goal 8
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Fully leverage technology to improve
effectiveness and efficiency
Goal 9
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Create unexpected value for clubs and members
Goal 10
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Kiwanis
One can make a difference
The Power of One
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Kiwanis International Board, Staff Volunteers
93 Nations, 5 Regions, 52 Districts, 8000
ClubsKiwanis International Foundation1000
District and Local FoundationsKI European
FederationAsia-Pacific Conference Key Club
InternationalCircle K International
One Kiwanis
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Kiwanis
One can make a difference
How?
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Help Wanted Change Agents
Kiwanis is looking for a few good great men and
women who want to help change the world. Must be
open to new ideas and innovative ways of solving
problems. Must have personal courage and a
willingness to challenge those in authority.
Should be willing to ask important questions
like Why? So What? Who Cares? Positions
available in 8000 locations worldwide, with
opportunities for advancement into positions of
leadership at a District and International level.
Salary is not negotiable (0), but the benefits
are awesome. Contact robparker_at_kiwanis.org
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One Kiwanis
The Power of One
One Can Make A Difference
Are You the One?