News

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News

• What is news?

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News Value

• Criteria for news value?

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Criteria

• Timeliness
• Localness or proximity
• Prominence or importance
• Names
• Size
• Dollars
• Consequence and/or conflict
• Human interest

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Inverted Pyramid
Lead with 5W 1H
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Basics on Preparing News Copy

• Page 6-7
• Writing a News Release A Checklist

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Formats

• News release (2 page max)
• General
• Feature Story
• Exclusive, special or general
• Tip sheets
• To attract media
• Fact or briefing sheets

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Practice Exercise

• Small groups 3-4
• Page 23 Release A
• What kind of lead?

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AFS space (P Drive)
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bit

• Short for binary digit, the smallest unit of
  information on a machine. The term was first used
  in 1946 by John Tukey, a leading statistician and
  adviser to five presidents. A single bit can hold
  only one of two values 0 or 1. More meaningful
  information is obtained by combining consecutive
  bits into larger units. For example, a byte is
  composed of 8 consecutive bits. Computers are
  sometimes classified by the number of bits they
  can process at one time or by the number of bits
  they use to represent addresses. These two values
  are not always the same, which leads to
  confusion. For example, classifying a computer as
  a 32-bit machine might mean that its data
  registers are 32 bits wide or that it uses 32
  bits to identify each address in memory. Whereas
  larger registers make a computer faster, using
  more bits for addresses enables a machine to
  support larger programs. Graphics are also often
  described by the number of bits used to represent
  each dot. A 1-bit image is monochrome an 8-bit
  image supports 256 colors or grayscales and a
  24- or 32-bit graphic supports true color.

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Byte

• Abbreviation for binary term, a unit of storage
  capable of holding a single character. On almost
  all modern computers, a byte is equal to 8 bits.
  Large amounts of memory are indicated in terms of
  kilobytes (1,024 bytes), megabytes (1,048,576
  bytes), and gigabytes (1,073,741,824 bytes).

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Hard Disk Drive

• The mechanism that reads and writes data on a
  hard disk. Hard disk drives (HDDs) for PCs
  generally have seek times of about 12
  milliseconds or less. Many disk drives improve
  their performance through a technique called
  caching. There are several interface standards
  for passing data between a hard disk and a
  computer. The most common are IDE and SCSI.

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Floppy Drive

• A soft magnetic disk. It is called floppy because
  it flops if you wave it (at least, the 5¼-inch
  variety does). Unlike most hard disks, floppy
  disks (often called floppies or diskettes) are
  portable, because you can remove them from a disk
  drive. Disk drives for floppy disks are called
  floppy drives. Floppy disks are slower to access
  than hard disks and have less storage capacity,
  but they are much less expensive. And most
  importantly, they are portable.
• Floppies come in two basic sizes
• 5¼-inch The common size for PCs made before
  1987. This type of floppy is generally capable of
  storing between 100K and 1.2MB (megabytes) of
  data. The most common sizes are 360K and 1.2MB.
• 3½-inch Floppy is something of a misnomer for
  these disks, as they are encased in a rigid
  envelope. Despite their small size, microfloppies
  have a larger storage capacity than their cousins
  -- from 400K to 1.4MB of data. The most common
  sizes for PCs are 720K (double-density) and
  1.44MB (high-density). Macintoshes support disks
  of 400K, 800K, and 1.2MB.

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Zip Drive

• A high-capacity floppy disk drive developed by
  Iomega Corporation. Zip disks are slightly larger
  than conventional floppy disks, and about twice
  as thick. They can hold 100 or 250 MB of data.
  Because they're relatively inexpensive and
  durable, they have become a popular media for
  backing up hard disks and for transporting large
  files.

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CD-ROM Drive

• Abbreviation of Compact Disc-Read-Only Memory. A
  type of optical disk capable of storing large
  amounts of data -- up to 1GB, although the most
  common size is 650MB (megabytes). A single CD-ROM
  has the storage capacity of 700 floppy disks,
  enough memory to store about 300,000 text pages.
• CD-ROMs are stamped by the vendor, and once
  stamped, they cannot be erased and filled with
  new data. To read a CD, you need a CD-ROM player.
  All CD-ROMs conform to a standard size and
  format, so you can load any type of CD-ROM into
  any CD-ROM player. In addition, CD-ROM players
  are capable of playing audio CDs, which share the
  same technology.
• CD-ROMs are particularly well-suited to
  information that requires large storage capacity.
  This includes color large software applications,
  graphics, sound, and especially video.

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CD-R

• Short for Compact Disk-Recordable drive, a type
  of disk drive that can create CD-ROMs and audio
  CDs. This allows users to "master" a CD-ROM or
  audio CD for publishing. Until recently, CD-R
  drives were quite expensive, but prices have
  dropped dramatically. A feature of many CD-R
  drives, called multisession recording, enables
  you to keep adding data to a CD-ROM over time.
  This is extremely important if you want to use
  the CD-R drive to create backup CD-ROMs.
• To create CD-ROMs and audio CDs, you'll need not
  only a CD-R drive, but also a CD-R software
  package. Often, it is the software package, not
  the drive itself, that determines how easy or
  difficult it is to create CD-ROMs.
• CD-R drives can also read CD-ROMs and play audio
  CDs.

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CD-RW

• Short for CD-ReWritable disk, a type of CD disk
  that enables you to write onto it in multiple
  sessions. One of the problems with CD-R disks is
  that you can only write to them once. With CD-RW
  drives and disks, you can treat the optical disk
  just like a floppy or hard disk, writing data
  onto it multiple times. The first CD-RW drives
  became available in mid-1997. They can read
  CD-ROMs and can write onto today's CD-R disks,
  but they cannot write on normal CD-ROMs. This
  means that disks created with a CD-RW drive can
  only be read by a CD-RW drive. However, a new
  standard called MultiRead, developed jointly by
  Philips Electronics and Hewlett-Packard, will
  enable CD-ROM players to read disks create by
  CD-RW drives.
• Many experts believe that CD-RW disks will be a
  popular storage medium until DVD devices become
  widely available.

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CD-RW, CD-R and CD-ROM Compatibility

• There are a number of compatibility issues
  associated with CD-RW. First and foremost is the
  fact that CD-RW media are not backward-compatible
  with many regular CD-ROM drives. Due to the lower
  reflectivity of the CD-RW media, regular drives
  can have problems reading them. In essence, the
  CD-RW media just does not emulate the pits and
  lands of a regular pressed CD well enough to fool
  a standard reader.
• Another problem is that CD-RW media are recorded
  in a multi-session format. Single-session disks
  are written an entire disk at a time, which
  obviously isn't practical for a rewriteable
  medium. Many regular CD-ROM drives are
  multi-session compatible, but many are not.
• One of the great strengths of CD-R is the fact
  that once you create a disk, it can be read in
  basically any reasonably-modern PC that has a
  CD-ROM player. Since CD-RW media does not have
  this large advantage of universality, it is, in
  my opinion, relegated into "the pack" of
  competing removable mass storage formats, such as
  removable hard disks, high-capacity floppies, and
  magneto-optical drives. All of these provide
  removable, rewriteable storage at different price
  points, and all share the disadvantage of not
  being readily usable on PCs that don't have the
  right type of special drive.