Fruitvale Village Oakland, CA'

1
Fruitvale Village (Oakland, CA.) TOD Case Study
2

• Fruitvale settled by German immigrants in the
  late 1800s who planted various fruit orchards
• By 1909 had become so affluent it was annexed by
  Oakland
• By 1945 (due to wartime economic growth) had
  become Oaklands second downtown
• Large numbers of African Americans and Spanish
  speaking people move to Fruitvale as war industry
  workers
• By 1950 factories and war time temporary housing
  had closed and/or dismantled
• With highway construction and military people
  receiving subsidized mortgages, the more
  affluent residents left and the remaining
  businesses followed
• By the mid 1960s Fruitvale decline had hit rock
  bottom

3
Population of Fruitvale 53,000 47 foreign
born 10 have a college degree
4
Per capita income is under 12,000 a year ¼ of
the population live below poverty level
5

• Spanish speaking unity council created in 1964,
  incorporated in 1967 and become 501(c)(3) in 1968
• Started small, cleaning streets and creating a
  crime watch program
• Could not get mayors attention
• Elected a Spanish speaking city council member
  during the next election, got out the vote, Mayor
  noticed
• Got planning money
• Started a façade program

6

• BART built a Station

7
Elevated tracks through the community Fruitvale
site prior to TOD effort
8

• 1991 BART decides to replace the large surface
  parking lots with a large multi-story parking
  garage
• A spontaneous neighborhood protest got the
  attention of BART, City, State officials
• 1992 A planning study recommends a mixed use
  development that would link BART Station with
  International Boulevard
• 1992 The Unity Council decides to become a
  non-profit developer

9
1997 Phase 1 Las Bougainvilleas 180 units of
affordable senior housing
10
January 2002, after 10 years and 30 different
funding sources construction began
11
47 (100) affordable housing units on 3rd and 4th
floors
12
45,000 sq.ft. of retail and restaurant space on
1st. floor lining walkway out to International
Boulevard
13
Public art, water, lighting and landscaping along
walkway
14
(No Transcript)
15
(No Transcript)
16
12th Street was narrowed to 2 lanes with changes
in pavements, lighting and pillars to highlight
the pedestrian crossing
17
Connecting paseo out to main street
18
Large Senior Center 2nd floor
19
New branch library 2nd floor
20
No National retail chains allowed
21
The Library, Childcare and Senior Centers serve
as important anchors to the development
22
The Dia de los Muertos festival drew 70,000
people last year
23
BART Station also serves as an intermodal center
connects with 8 local bus routes
24
250 units over the next 5 years
25

• Phase II will include townhouse units