TELEVISION PROMOTION

1
TELEVISION PROMOTION

• Tells a broadcast audience about upcoming
  programs and keeps them interested in regular
  programs

2
CABLE PROMOTION

• Attracts new subscribers
• Keeps new subscribers
• Attracts subscribers to other cable channels on
  the system

3
Radio stations and cable systems

• Use television as their primary
  advertising medium

4
TELEVISION STATIONS

• PRIMARILY ADVERTISE ON RADIO AND INTERNET

5
RADIO PROMOTIONADVERTISES

• SPECIFIC PERSONALITIES OR EVENTS
• THE FORMAT OF THE RADIO STATION

6
RADIO PROMOS

• ARE USED TO REACH THE STATIONS ESTABLISHED
  AUDIENCE
• USED ON SISTER STATIONS WITH A SIMILAR
  DEMOGRAPHIC TO REACH NEW LISTENERS

7
SPECIFIC PROMOS

• ASK THE VIEWERS OR LISTENERS TO
• MAKE UP THEIR MINDS
• THEN DO SOMETHING
• Enter a contest
• Listen to a show
• Call a talk show

8
GENERIC PROMOS

• ARE USED TO PROMOTE THE IMAGE OF THE STATION,
  ITS PROGRAMS, OR ITS PERSONALITIES

9
STATION IDs

• Are brief promos that announce the stations
  legal identification
• Slogan, Call letters, city

10
TEASERS and BUMPERS

• ARE DESIGNED TO STIMULATE INTEREST IN AN
  UPCOMING NEWS STORY OR PROGRAM

11
A LOGO

• IS OFTEN USED TO POSITION A STATIONS SOUND OR
  APPEARANCE

12
THE INTERNET

• CAN BE USED TO PROMOTE THINGS PEOPLE WOULD
  NORMALLY CONTACT THE STATION TO GET such as Ski
  Reports

13
STATIONS THAT USE THE INTERNET FOR PROMOTION

• MUST UPDATE THE SITE ON AN HOURLY OR DAILY BASIS

14
If stations are to profit from their web sites

• they must market their web sites vigorously