With%20all%20the%20talk%20about%20the%20many%20resources%20available%20on%20CD-ROM%20and%20the%20Internet,%20I%20thought%20you'd%20like%20to%20know%20of%20another%20exciting%20resource:%20"The%20BOOK,"%20or%20the%20Built-in%20Orderly%20Organized%20Knowledge%20device.

1

• With all the talk about the many resources
  available on CD-ROM and the Internet, I thought
  you'd like to know of another exciting resource
  "The BOOK," or the Built-in Orderly Organized
  Knowledge device.
•  
• It's a revolutionary breakthrough in
  technology it needs no wires, electric circuits
  or batteries and has nothing to be connected or
  switched on.
•  
• It's so easy to use a child can do it just
  lift its cover and you're there! Compact and
  portable, "The BOOK" can be used anywhere - even
  sitting in an armchair by the fire - yet it's
  powerful enough to hold as much information as a
  CD-ROM.
•  
• Heres how it works "The BOOK" is
  constructed of sequentially numbered sheets of
  paper, usually recyclable, each capable of
  holding thousands of bits of information. These
  pages are locked together with a custom-fit
  device called a binding, which keeps the sheets
  in their correct sequence. By using both sides of
  each sheet, manufacturers cut costs in half.
•  
• Each sheet is scanned optically, registering
  information directly into your brain. A flick of
  a finger takes you to the next sheet. "The BOOK"
  may be taken up at any time and used by merely
  opening it.
•  
• The browse feature allows you to move
  instantly to any sheet and move forward or
  backward as you wish. Most come with an index
  that pinpoints the exact location of any selected
  information for instant retrieval.
•  
• An optional BOOKmark accessory allows you to
  open "The BOOK" to the exact place you left it in
  a previous session - even if it has been closed.
  
•  
• BOOKmarks fit universal design standards, so a
  single one can be used in BOOKs by various
  manufacturers.
•  
• Portable, durable and affordable, "The BOOK"
  is the entertainment and educational wave of the
  future. Many new titles are expected due to the
  surge in popularity of its programming tool, the
  Portable Erasable-Nib Cryptic Intercommunication
  Language Stylus - a k a PENCILS.
•  
• Look for "The BOOK," coming soon to a favorite
  store near you.

2
Reading in the Age of RAM

• What Have They Done To My Words?
• Dr. Larry L. Burriss
• Dean, College of Mass Communication
• Professor, School of Journalism
• Dr. Kathleen G. Burriss
• Associate Professor, Department of Elementary and
  Special Education

3
Where Are We Headed?

• The State of Reading Today
• The Dangers of Aliteracy
• Books v. Internet

4
Reading Literacy Test Scores

9 Year Olds 9 Year Olds 9 Year Olds
Country Mean Age Mean Score
Finland 9.7 569
United States 10.0 547
Sweden 9.8 539
France 10.1 531
Italy 9.9 529
New Zealand 10.0 528
Norway 9.8 524
Iceland 9.8 518
Hong Kong 10.0 517
Singapore 9.3 515
14 Year Olds 14 Year Olds 14 Year Olds
Country Mean Age Mean Score
Finland 14.7 560
France 15.4 549
Sweden 14.8 546
New Zealand 15.0 545
Hungary 14.1 536
Iceland 14.8 536
Switzerland 14.9 536
Hong Kong 15.2 535
United States 15.0 535
Singapore 14.4 534
Source Digest of Educational Statistics, Tables
406 and 407. National Center for Educational
Statistics (http//nces.ed.gov/)
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Why Do We Read?

• I. Required
• II. Pleasure
• A. For Information
• 1. Just because I want to know
• 2. For specific information or specific
  purpose
• B. For Enjoyment
• 1. Fiction
• 2. Non-fiction

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The Dangers of Aliteracy

• Control of Public Policy
• They Know Their Stuff Better Than You Know Your
  Stuff
• The Better-Prepared Person is Coming After YOUR
  Job

7
Readin Writin and RAM

• Johannes Gutenberg
• Marshall McLuhan Internet

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Johannes Gutenberg

• The Development of Movable Type

Allows the distribution of information Promotes
debate Difficult to control flow Allows social
and technological development (transfer of
information)
Standardizes spelling and grammar
Standardizes information Editing
Cross-checking
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Marshall McLuhan

• The Medium is the Message
• Different media take different levels of
  involvement

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Levels of Credibility

• Books
• Magazines
• Newspapers
• Radio-Television
• Internet

Why?
Self-Righting Process
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"Who Said That?" Guidelines for Evaluating
Sources

• By Bob Steele and Al Tompkins, The Poynter
  Institute

• How does this source know what he/she knows?
  Can I prove the sources' information through
  government records or other documents? How can I
  confirm this information through further reading
  or other sources?
  

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"Who Said That?" Guidelines for Evaluating
Sources

• Are there underlying assumptions that my
  source depends on which I should question?

• How representative is my source's point of
  view? Who else knows what my source knows?

13
"Who Said That?" Guidelines for Evaluating
Sources

• What is the past reliability and reputation of
  this source?

• What is the source's motive for providing the
  information? What does this source have to gain
  or lose? Will this information make the source
  look better or worse, guilty or innocent?

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"Who Said That?" Guidelines for Evaluating
Sources

• What is my relationship with the source?

• Why am I using this particular source? How
  often do others or I use this source?

15
"Who Said That?" Guidelines for Evaluating
Sources

• Where can I find an independent person who has
  expertise on this subject and can help me
  verify/interpret/challenge the information my
  source has given me?

16
Books v. Computers(Does it Make a Difference?)

• Information vs. The Process of Reading
• The Golden Goblet

17
The Experience of Reading

• Books
• Audio books
• E-books

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The Experience of Reading

• Books

• Story (characters, locations, sounds) exists in
  your mind
• Source credibility
• Critical thinking (source evaluation)
• Tactile

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The Experience of Reading

• Audio books

• Easy to use
• But linear
• Reader's (not listener's) interpretation of
  characters

20
The Experience of Reading

• E-books

• Non-relevant distractions
• What happens when the battery dies?
• You cant curl up with a good laptop

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Social Advantages to the Internet

• Increased awareness of the big picture
• Expanded neural capacity
• Comprehension of bias and willingness to accept
  tolerance
• Readiness to try new things

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Social Disadvantages to the Internet

• Fragmented sense of time and loss of duration
  experience
• Reduced attention span and impatience with
  sustained inquiry
• Shattered faith in institutions and institutional
  mythology
• Estrangement from geographic place and community
• Absence of strong vision of personal place in the
  big picture

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Reading in the Age of RAM

• What Have They Done To My Words?
• Dr. Larry L. Burriss
• Dean, College of Mass Communication
• Professor, School of Journalism
• Dr. Kathleen G. Burriss
• Associate Professor, Department of Elementary and
  Special Education