Teaching and Learning through Community Engagement:

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• Teaching and Learning through Community
  Engagement
• Connection, Commitment, Passion and
  Transformation on the South Side
• Michael Morris and Craig Watters
• Seminar on Teaching Entrepreneurship
• 20 May 2008

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The Kauffman Initiative

• Three cornerstones
• -technology entrepreneurship
• -arts and culture entrepreneurship
• -neighborhood entrepreneurship

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Problem Identification Our Backyard

• Total population of our project area 40, 916
• Median household income 9,167 - 25,045
• Unemployment rate 43.58
• Families under the poverty line 2,111

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South Side Entrepreneurial Connect Project
Objectives

• Lead the revitalization of an economically
  distressed area adjacent to the university by
  strengthening existing businesses, creating new
  ventures and igniting entrepreneurial spirit
• 100 sustainable ventures in five years
• Provide hands-on, real-life entrepreneurial
  learning opportunities for students

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Traditional Development Model

• Primary focus economic development
• Get firms to re-locate
• Provide tax incentives
• Weakness lack of focus on entrepreneurship and
  entrepreneurial development
• Examples Porters ICIC, Harlem

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Entrepreneurial Model

• A self-sustaining model that goes beyond business
• development or economic development to inspiring
  and
• developing an entrepreneurial spirit
• Primary focus entrepreneurship
• Creates an infrastructure which connects the
  entrepreneur with the required resources and
  training
• Builds a community which is collaborative,
  supportive, empowering
• Deploys university resources to the community
  development
• Model is replicable in similar communities

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Global Roots of Our Approach

• Developed over the past 10 years, including our
  MBA program in South Africa
• University-based program benefited entrepreneurs
  in impoverished black townships outside Cape Town

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Implementing the Model
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PROJECT STRUCTURE
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Five-Year Implementation Plan

• Phase One Foundation
• Phase Two Growth and Expansion
• Phase Three Sustainability
• Post-Phase Three Continued involvement and
  support new initiatives based on evaluation and
  needs

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Phased SSECP Approach

• Outreach
• Networks
• Community Ownership

Phase 3 Sustainability

• Strengthen alliances
• Strengthen businesses
• Build infrastructures

Phase 2 Growth

• Community Relationships
• Entrepreneurial Relations
• Training, programming

Phase 1 Foundation
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Benchmarks of Success

• Number of jobs created
• Number of new ventures created
• Increase in business revenues
• Growth of customer base
• Increase in business space occupied
• Increased diversity of industry categories
  located on South Side

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Benchmarks of Entrepreneurship

• Growth of entrepreneurial community
• Expansion of network outside the community
• Resources
• Customer base
• Identifiable entrepreneurial skill sets
• Risk-taking
• Innovative thinking
• Opportunity recognition
• Record keeping
• Strategic planning
• Performance-based decisions

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Report Card

• 77 consulting teams have serviced 50 different
  south side firms)
• Number of individuals receiving counseling 288
• Number assisted with business plans 75
• 15 tenants now in the SSIC, with 9 virtual
  members
• 30 quarterly interventions have been held with
  SSIC clients we are now moving to monthly
  interventions.)
• 26 meetings of the South Side Entrepreneurs
  Association
• 19 entrepreneurship training programs
• 14 loans totaling about 85K have been made
  through the microcredit program
• The YEA (youth entrepreneurship) program has held
  35 meetings and 2 large showcase events
• The SSEA has recognized 18 entrepreneurs of the
  month.  
• 29 new businesses started
• Total South Side businesses we have moved to
  sustainability 42
• Jobs created 110

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Report Card

• 1.8 million secured for Southside Project
• Searchable database created (gt 200 Southside
  businesses)
• Southside Entrepreneurs Association membership
  78 entrepreneurs
• Engagement of 225 students and 26 faculty members
  from Management, Law, Information Studies,
  Fashion Design, Hospitality, Retail, and
  Architecture
• 13,000 sq. ft. now available in SSIC and being
  expanded to 16,000
• Test kitchen project just launched

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• Be the change you wish to see in the world
• -M. Gandhi
• Department of Entrepreneurship and Emerging
  Enterprises
• Falcone Center for Entrepreneurship
• Whitman School of Management
• Syracuse University
• www.syr.edu/eee