Semantic differential -asks respondents to rank answers between two extremes.
Guttman scaling - uses an empirical intensity structure (most common).
27 Semantic Differential Feelings about Musical Selections
The semantic differential asks respondents to describe something or someone in terms of opposing adjectives.
28 Scaling Support for Choice of Abortion 29 Scaling Support for Choice of Abortion 30 Index and Scale Scores 31 Index and Scale Scores 32 Question
Which of these represents a questionnaire format in which the respondent is asked to rate something in terms of two
all of these choices
33 Answer C
Semantic differential represents a questionnaire format in which the respondent is asked to rate something in terms of two.
The classification (typically nominal) of observations in terms of their attributes on two or more variables.
The classification of newspapers as liberal-urban liberal-rural conservative-urban or conservative-rural would be an example.
35 A Political Typology of Newspapers 36 Quick Quiz 37
1. We construct a(n)_________ simply by accumulating scores assigned to individual attributes.
38 Answer D
We construct a index simply by accumulating scores assigned to individual attributes.
2. Which of the following statements are true
constructing indexes is a simple undertaking
both scales and indexes are equally superior to one another
indexes are generally superior to scales
scales are generally superior to indexes
40 Answer D
Scales are generally superior to indexes.
3. Which of the following represent decisions that must be made when scoring indexes
one must decide the range of index scores that are desirable
one must decide how to assign scores for each response
both a and b
none of these choices
42 Answer C
The following represent decisions that must be made when scoring indexes one must decide the range of index scores that are desirable and one must decide how to assign scores for each response.
4. _____________ is the process of testing the validity of a measure by examining its relationship to other indicators of the same variable.
none of these choices
44 Answer C
External validation is the process of testing the validity of a measure by examining its relationship to other indicators of the same variable.
5. Typologies should always be avoided in social research.
46 Answer False
Typologies should not always be avoided in social research.
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