Oprah Winfrey and her role in the media

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Oprah Winfrey and her role in the media
29.06.2006
Media and Economy in North America
Dr. Cathy Waegner
Bea Mareike Sieh
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Structure

• Biography of Oprah Winfrey
• Her role in the media
• 2.1 Harpo Productions Oxygen
  Media
• 2.2 The Oprah Winfrey Show
• 2.3 O, The Oprah Magazine And O at
  Home
• 2.4 Oprahs Book Club and Live Your
  Best Live
• Her social commitment
• 3.1 Oprahs Angel Network
• 3.2 Oprahs Child Predator Watch List
• Conclusion
• Literature

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Oprah Winfrey
1. Biography

• January 29, 1954 in Kosciusko, Mississippi
• from age six to thirteen, she lives in Milwaukee
  
• with her mother abuse and molestation
• since thirteen she lived under the strict
  discipline of her father
• in Nashville

• 1971 hired by WVOL radio Nashville
• Study of Speech Communications and Performing
  Arts
• at the Tennessee State University
• 1973 Oprah became Nashville's first
  African-American TV correspondent and
• the youngest person to co-anchor the news for
  WTVF-TV
• three years later she moved to Baltimore to
  co-anchor the 6 o'clock news on
• WJZ-TV

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Oprah Winfrey
1. Biography

• 1978 Oprah hosted her first talk show as a
  co-host
• in 1984 she came to Chicago to host the WLS-TV's
  
• morning talk show in 1985 is renamed
• The Oprah Winfrey Show
• 1985 film debut as Sofia in The color purple

• in 1986 she established her own production
• company Harpo in 1988 Harpo acquired
• the ownership of The Oprah Winfrey Show
• in 1991 Oprah initiates a campaign to
• establish a national database of convicted
• child abusers President Clinton signed the
• Oprah Bill in 1993

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Oprah Winfrey
1. Biography

• 1996 Oprah launched Oprahs Book Club
• in 1998 established Oprahs Angel Network
• 1998 she becomes a co-founder of Oxygen Media
• in 2000 Oprah launched O, The Oprah Magazine
• 2002 Oprah was inducted into the
• Broadcasting Cable Hall of Fame
• 2004 O at home magazine in 2005 Oprah
• launched Oprahs Child Predator Watch List

• Oprah won more than 40 Emmys was named one of
  Time
• magazine's 100 Most influential People in the
  world and as number
• one on ForbesPower Celebrity 100 list

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Oprah Winfrey
2. Her role in the media

• 2.1 Harpo Productions and Oxygen Media

• established in 1986
• Harpo produces films based
• on classic and contemporary literature
• huge force in film and television production
• established in 1998
• Oxygen Media is diversified media
• company with cable television and web
• services
• primarily designed for women

Oxygen
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Oprah Winfrey
2. Her role in the media

• 2.2 The Oprah Winfrey Show
• 1984 Morning talk show People Are Talking
• soon the show expanded to one hour and was
• renamed in 1985 to The Oprah Winfrey Show
• within a year the show became the number one
  talk show
• until September 2005, there have been taped
  3,717 shows with
• more than 49 million viewers a week just in
  the United States
• woman outnumber men in the audience by a ratio
  of 19 to 1
• broadcasted in 117 countries
• Oprah decided to stop submitting herself and the
  show for Emmy
• consideration

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Oprah Winfrey
2. Her role in the media
2.3 O, The Oprah Magazine and O at Home

• established in 2000 by Oprah and Hearst
  Magazines
• a monthly magazine one of the leading women's
• lifestyle publications with 2.6 million
  readers each
• month in the USA

• established in 2004
• first extension of O, The Oprah Magazine
• an Oprah-inspired publication that should help
• readers create a home that reflects their
  personal
• style

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Oprah Winfrey
2. Her role in the media
2.4 Oprahs Book Club and Live Your Best
Live

• established 1996
• offers free reading guides, online
• discussion groups and special offers at
• amazon.com
• largest book club in the world

• established in 2003 interactive
• multimedia Workshop
• based on personal life stories and life
• lessons along with a workbook

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Oprah Winfrey

• Her social commitment

3.1 Oprahs Angel Network

• established 1998
• Oprahs Angel Network supports non-profit
• organisations all over the world
• has raised more than 50 million

• helps to establish schools, women shelters,
• youth centers and youth homes
• special commitment to the victims
• of the Tsunami and the hurricane
• Katrina

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Oprah Winfrey
3. Her social commitment
3.2 Oprahs Child Predator Watch List

• after a public appeal in 2005 Oprah promised to
  give
• a 100.000 Reward from her own money for each
  
• viewer who helps to catch an accused child
  abuser or
• child molester

• five of 14 molesters have already been captured
  picture gallery of
• the others
• stories and pictures of the victims
• information for parents How to protect your
  own child
• http//www2.oprah.com/presents/2005/predator/pred
  ator_main.jhtml

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Oprah Winfrey
4. Conclusion

• Oprah Winfrey is a media mogul
• she has got her own
• production company (Harpo)
• she is a partner of a
• media company (Oxygen)
• she has her own magazines,
• her book-club, and the most successful talk
  show in the USA,
• with which she reaches over 49 million
  viewers a week
• she even takes part in politics
• and she was the first African-American woman to
  own her own
• television production company and to
  become a billionaire

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Oprah Winfrey
5. Literature

• References
• www.achievement.org/autodoc/page/win0bio-1
• www.obcgs.com/firstwomen/firstwomen.html
• www.oprah.com
• www.wikipedia.de