Ayisha

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Ayisha
Ayisha is a post-16 learner taking the Advanced
Diploma in Hair and Beauty Studies. She is
fascinated with the world of fashion and wants a
career in beauty therapy. Ayisha feels that if
she is to be successful in a competitive industry
she needs to be well-qualified at the outset. So
she selects the Advanced Diploma because it will
give her the opportunity to progress to a
university degree course in beauty therapy.
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Ayisha Advanced Diploma in hair and beauty
studies
additional and specialist learning 360 GLH
principal learning 540 GLH
generic learning 180 GLH

• Eight mandatory units
• Business Location and Design for Hair and Beauty
• Event Management and Enterprise for Hair and
  Beauty
• Product Research, Design and Development within
  Hair and Beauty
• Exploring Business Management for Hair and
  Beauty
• Exploring Media and Image within Hair and Beauty
• Exploring the World of Spas
• Business Planning and Finance within Hair and
  Beauty
• Cosmetic Science

3 x functional skills at level 2 (prerequisite)
A level Human Biology (360 GLH)
extended project qualification (120 GLH)
10 days work experience
UCAS Tariff pointsThis Diploma attracts the
same point score as 3.5 A levels
personal, learning and thinking skills (60 GLH)
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Work experience
Extended Project
Ayisha wanted to know how different types of
people responded to fashion images and how media
campaigns in the hair and beauty sector used
images to target particular client groups. She
reviewed research on the use of images in
marketing. She then did her own research by
assembling a range of advertising images from
magazines, promotional material, etc. and
selecting a range of people to interview about
their reactions to them. She chose people of
different ages, and from different social,
cultural and ethnic backgrounds, and asked them
to explain which images they identified with and
why, and which images would encourage them to buy
a product or service. She found the results were
complex and fascinating and sometimes very
surprising. She presented her findings as an
analytical report (complete with images) in which
she identified particular types of marketing
image that appealed to specific consumer types
and compared her own findings with those of other
research. She did a full evaluation of the
methodology that she had used.
Ayisha had a part-time job working as a Salon
Assistant in a beauty salon. In addition, and to
enable her to experience other aspects of the
hair and beauty sector, her Diploma course
arranged for her to spend three days in a nail
bar and one week in spa. In both placements she
was able to carry out some simple treatments on
clients.
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