S T E E L A Supranational Tool for the Enhancement of the Eurocodes onLine

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S T E E L A Supranational Tool for the
Enhancement of the Eurocodes on-Line

• Presentation to Eurofer Beam Commission29th June
  2004

Dr Graham OwensProject Technical
DirectorDirector, The Steel Construction
Institute
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AGENDA

• Importance of construction to European Steel
  Producers
• Opportunities for growth in Europe
• The Eurocodes why do they matter to you?
• The S.T.E.E.L. (and SEFIE) Projects
• Business benefits of sponsorship
• Next steps
• Conclusions

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Importance of Construction UK Govt Workshop
The Future of Steel Jan 2004

• Presentations on strategy from
• McKinsey Global Strategy Consultant
• Hatch-Beddows Specialist Consultancy on Metals
• Director UK Government Science Laboratory
• Chairman Construction Research and Innovation
  Strategy Panel
• Four influential, senior, independent voices
• Conclusions
• Long term commercial success requires down-stream
  added value, for all application sectors in steel
  production
• Construction products will always be sourced
  regionally
• Construction sector will grow in importance for
  all European Steel Producers

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Importance of Construction IISI Strategy 2001

• Construction market will grow in importance -
  globally
• Action is required!
• Construction Marketing Committee
  revitalised(Chairman (Pertti Sandberg,
  Rautaruukki Oyi)
• Major initiative on Growing the market for Steel
  in construction (previously Steel in the City
  of Tomorrow)
• approved by Board in May 2004
• primarily residential
• primarily developing world
• targeted at global urbanisation
• the next ULSAB?

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Global trends in Steel Consumption Commercial
Buildings (Owens
Wood 2nd World Conf. on Steel in Construction
1998)
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Why does steel consumption grow with increasing
wealth?

• Increasing performance requirements
• Spans increase
• Buildings become more sophisticated
• Adaptability
• Greater architectural diversity
• Requirement for speed of construction
• Sustainability requirements (for the future)

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Western Europe Steelwork in Commercial
Buildings
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Western Europe Target for Commercial Buildings
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Western Europe Steelwork in Industrial
Buildings
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Western Europe Target in Industrial Buildings
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The Eurocodes why do they matter to you?1. Who
specifies your products?
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The Eurocodes Why do they matter to you?1. Who
specifies your products?
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The Eurocodes Why do they matter to you?1. Who
specifies your products?THE STRUCTURAL ENGINEER
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The Eurocodes Why do they matter to you? 2.
What are they?

• European statements of design requirements for
  the Structural Engineer
• In many parts
• 34 separate documents for a simple building
• Different from every existing national standard
• Incomplete much additional information required

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The Eurocodes Why do they matter to you? 3.
History

• Initiated in 1975 for publication in 1992
• Objective to improve cross border trade in
  construction products and services
• Being published from 2004 to 2008!
• Mandatory for public works from 2006
• National Standards withdrawn 2009

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The Eurocodes Why do they matter to you? 4. The
attitudes of Structural Engineers!

• Initially some interest (1975 1985)
• Concerns at complexity/novelty of draft ENV
  versions (1992 1994)
• Relief that they were not mandatory
• Complacency at the delays (1995 2002)
• Concern at costs of change (2002 2003)
• Panic at nearness of the change! (2004)

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The Eurocodes Why do they matter to you? 5.
Potentially they create a major marketing
opportunity for European Steel Producers in
Construction

• Meeting the business needs for good technical
  information for 150,000 structural engineers, as
  they face up to the biggest ever change in
  codified design
• Making the independent designer an ambassador
  for steel
• Minimising design costs for steelwork contractors
  your direct customers improving their
  competitive edge

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The Eurocodes Why do they matter to you? 6.
Without proper support, they create a major
threat to your market place

• Independent designers have to be commercial they
  will naturally favour the easy option when
  faced with a choice i.e. concrete
• Design costs for steelwork contractors your
  direct customers will increase, damaging their
  position in the market place

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The STEEL (and SEFIE) Projects

• Summary of my presentation to a user workshop in
  Brussels 5th/6th July 2004
• Ninety designers and promotions experts from
  sixteen countries defining the
• How
• Why and
• What
• This project will produce

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STEEL Change for the better with the EUROCODES

• Dr Graham Owens
• 5th/6th July 2004, Brussels

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PROJECT STAKEHOLDERS

• You! the specifiers of steel structures
• EU eContent programme
• Steel producers Arcelor, Corus and others
• Technical Institutes

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You! the Specifiers

• Meeting your needs for technical information
• In the right place at your desk
• In the right form as you want it
• At the right time when you want it

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EU eCONTENT PROGRAMME

• Enhance electronic information in a multi lingual
  and multicultural environment
• Improve access to and use of public sector
  information

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STEEL PRODUCERS

• To use the changes arising from the introduction
  of the Eurocodes to create greater markets for
  steel in European construction
• Information is to be targeted at
• Clients and their professional advisors
• Architects
• Design engineers

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TECHNICAL INSTITUTES

• Support their members/customers in Eurocode
  implementation
• Improve their web dissemination skills
• Develop added-value electronic services
• Define technical content for subsequent paper
  publications

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OBJECTIVE OF S.T.E.E.L

• To create and disseminate technical
  information that makes the steel Eurocodes work
  effectively
• In every EU country and market
• For all types of specifier
• Client advisors
• Architects
• Structural engineers

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THE EUROCODES ARE COMING

• Published in 2005
• Mandatory for major public works 2006
• Fully replacing National Standards by 2009
• Biggest ever change in codified structural design
  for 150,000 designers
• Opportunity or threat for steel construction

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System Architecture
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Detailed Technical Content
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THE TEAM

• Project Management and IT
• Steel Construction Institute (UK)
• Localisation
• Bealtaine Ltd (IRL)
• Technical Content
• Centre Technique Industriel de la Construction
  Métallique (F) Rheinisch-Westfälische Technische
  Hochschule Aachen (D)Stälbyggnadsinstitutet
  (S)Steel Construction Institute (UK)
• Engineering Software
• Computer Services Consultants (UK) Ltd.
• Supply chain/Steel Producers
• Arcelor (L)Corus (UK/NL)

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Project Strengths

• Strong consortium with widespread contacts
• Involvement of principal Eurocode drafters
• Involvement of major European steel suppliers
• Proven IT delivery capability into a traditional
  engineering sector.
• Project management experience of major European
  projects

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STATISTICS

• Project Start Date 16th March 2004
• Project End Date 16th June 2006
• Project value 3.800.000.00
• EU funding 1.950.000.00
• Steel supply chain 1.850.000.00
• Website steelex.steel-sci.org

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ROLE OF ECCS

• Providing general guidance from the Technical
  Committees
• Advising on specific technical content
• Endorsing harmonised European approaches

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LEVELS OF INFORMATION

• Level 1 Project Initiation
• To inspire, reassure and inform e.g. Le
  Sequana
• Level 2 Design Development
• (Conceptual Design)
• Guidance from decision to build to detailed
  design
• Level 3 Verification of detailed design
• Calculations to the Eurocodes

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Scope of Projects
Primarily beams, but also plates, strip and
tubular products
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Long span office building
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(No Transcript)
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Industrial Building
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Multi-storey residential construction
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Product shares of project
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OBJECTIVE OF WORKSHOP

• Focus on the real information needs of designers
• Test our initial ideas for IT system and content
• Audience participation
• give your best
• challenge all the ideas we present
• consider both the specialist and non-specialist

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SEFIESteelbiz as an e-Forum for implementation
of the Eurocodes for Steel Construction

• Sponsored by the Eureka Programme
• 50 sponsorship from National Governments for
  agreed projects
• Contributions-in-kind encouraged, no cash
  sponsorship required

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Relationship with STEEL

• STEEL enhancing content production in a
  multilingual and multicultural environment
• SEFIE extending the IT functionality of
  Steelbiz to accommodate STEEL content,
  encouraging wider involvement, creating
  discussion forums and supporting national
  variations

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Eureka Status Partnership

• The Steel Construction Institute (UK)
• Institut Teckniki Budowlanej (Poland)
• University of Zagreb (Croatia)
• Britt Engineering APCMR (Romania)
• More partners being sought

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Why Should Steel Producers Support the STEEL
Project?

• Define detailed direction of project to meet your
  business needs
• Influence and raise your profile among specifiers
• Raise your profile among Steelwork Contractors,
  your direct or indirect customers ECCS support
  project
• Access to outputs for use in your marketing
• Contribute to growing the market for steel in
  European construction
• A geared investment 3.4 million Euros raised,
  1.1million committed providing remaining 0.8
  million Euros is found

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What Next?

• Sponsorship Committee being formed
• Jointly chaired by Arcelor and Corus
• Rowland Junck, Director, Long Products, Arcelor
• Paul Lormor, Executive Director, Long Products,
  Corus
• First meeting
• Friday 17th September, or
• Friday 24th September

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Inaugural Meeting of Sponsorship Committee

• Venue SCI, Ascot UK
• (20 minutes from Heathrow)
• Date Friday 17th or 24th September
• Agenda
• User needs analysis
• Implementation plan
• Presentation of prototype IT system and content
• Demonstration of other electronic information
  products for steel construction
• Attendance may be without commitment
• Sponsorship decision required in 30 days

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A Glimpse of the Future?

• Demonstration of new marketing direction
• innovative best use of IT products and systems
• professional all major European Institutes of
  Steel Construction
• highly geared lt 15 cents/tonne/year
  subscription
• New, pre-competitive partnership between steel
  producers and institutes
• Sponsorship committee will drive the concept
  forward

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Conclusions I

• Construction is of growing importance to European
  Steel Producers
• European use of steel beams in construction could
  grow by at least 5 million tonnes per year
• The turmoil and change of the Eurocodes creates
  opportunities or threats for all specialist
  supply chains
• The STEEL (and SEFIE) projects, valued at 5.5
  million Euro, provide a unique opportunity to
  assist the implementation of the Steel Eurocodes
  (the concrete industry has nothing like it!)

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Conclusions II

• Sponsorship of 3.4 million Euros is secure, with
  a further 1.1 million available if the balance of
  0.8 million Euro is secured
• Sponsorship from other steel producers, (at less
  than 15 cents/tonne/year) provides membership of
  the Sponsorship Committee
• The Sponsorship Committee will initiate a new,
  highly geared, approach to pre-competitive market
  transformation

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A quote from one of your customers

• We think your project STEEL is exactly the
  avenue we need to go to support and branch out
  the usage of steel construction in Europe
• Phillip Mueller-Donges CEO of Donges Stalbau GmbH
• 8th June 004