Development and Perspectives of the Holography Market - PowerPoint PPT Presentation

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Development and Perspectives of the Holography Market

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Title: Development and Perspectives of the Holography Market


1
Development and Perspectives of the Holography
Market
  • Ian M Lancaster
  • Reconnaissance International

2
Reconnaissance International
  • Holography NewsAuthentication News
  • Holo-packHolo-print conference
  • Holo-packHolo-print GuideBook
  • Holo-packHolo-print Industry Survey Market
    Report1992, 1997, 2001

3
1996/7 Survey
  • Statistical SurveyUniversity of Colorado
    Business Research Division
  • 248 Hologram producers sent questionnaire
  • 114 Replies
  • Cross checked to Reconnaissance files, press, etc
  • Updated annually since publication

4
Other Sources
  • Banknotes ECB, BEP, APACS, MRI
  • Financial Cards Visa, MasterCard, Nilson
  • ID Documents ICAO
  • Authentication CIB, IACC, UdF, GACG Brand
    Owners case studies

5
Visual Holography
  • A Billion-Dollar Market in 1999

6
Market Growth
7
Market Growth Banknotes
8
Market Growth Cards
9
Product Authentication
10
Components of Growth
Security Print
Brand Authentication
  • Banknotes
  • ID Docs
  • Tax Docs
  • Banderols
  • Vouchers
  • Labels Tags
  • Overt, machine readable
  • Combination technologies
  • Track Trace

11
Brand Authentication
  • Industries driving growth
  • PharmaceuticalsGlaxo/SKB, PSI, Pfizer
  • Vehicle PartsGM, Ford, DaimlerChrysler
  • Software
  • Electronics
  • Fashion Apparel
  • Sportswear equipment

12
Market Growth Future
13
Market Growth Future
14
Negatives
  • Counterfeits
  • Geographical competition
  • In-line production
  • Competing TechnologiesUCC/EAN Universal Numbering

15
But Growth Continues
  • Foilmark 66 holo-growth
  • CFCI 37
  • Leonhard Kurz 80
  • De La Rue 30 (est)

And what about HOEs?
16
Holographic Optical Elements
Holography
  • A method for controlling lightwaves without
    lenses or mirrors

17
HOE Applications
  • Fibre Optics
  • Networks
  • Telecommunications
  • Medical
  • Display Enhancement
  • LCDs Phones, Laptops flat-screen TV
  • Projection TV/Data, Vehicle Display
  • Environmental
  • Building solar control
  • In-car solar control
  • Solar power
  • Data Storage

18
Current Technology
  • Materials
  • Photopolymer
  • DCG
  • Crystal
  • Production
  • Laser holography contact copying

19
Characteristics Requirements
  • Fibre Optics
  • Millimetre size
  • High specification
  • Multi-optics on one HOE
  • Data Storage
  • Millimetre size
  • Possible cuboid
  • Re-writable
  • Display Enhancement
  • Centimetre size
  • Human interface
  • Lower specification
  • Photopolymer
  • Photopolymer or Crystal
  • Cast Surface Relief

20
Market Activity Indicators
  • 1999 DuPont buys Krystal
  • lt100 growth in HOEs
  • Avanex buys Holographix - 75M
  • Agilent buys American Holographic
  • ADC buys Ibsen - 80M
  • Market Estimates 1998 USA 1.3 bn (BCC) 2000
    Global 1.5 bn (RI)

21
Conclusions
  • Visual Holography 1Bn now, 2Bn by 2003
  • HOEs 1.5Bn now (fewer but higher value)
  • Is there another unforeseen blockbuster
    application?

22
Hologram. Industries
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