RECRUITING CAREER CHANGERS

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• RECRUITING CAREER CHANGERS
• Donna Glassman-Sommer
• Program Manager New Teacher
  Development/Recruitment
• Marvin Lopez
• Lead Recruiter
• Fall Intern Conference
• November 17-18, 2008
• Sacramento, CA

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Tulare County Office of Education Programs

• CA Teacher Recruitment Center- a statewide effort
  with six centers in the state 2001
• IMPACT- a district intern satellite program
  administered by San Joaquin County Office of
  Education 2004
• CTRP- recruiting ethnically diverse teachers in
  math, science, English, and special education
  serving the Central and Salinas Valleys, Los
  Angeles, San Bernardino and Riverside Regions
  2006

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California Teacher Recruitment Program (CTRP)

• 2.87 Million contract awarded November 2006, to
  Tulare County Office of Education for a 16-Month
  Period
• Granted by the California Department of Education
  and contracted through the Sacramento County
  Office of Education

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Goals of the Program

• To increase the number of NCLB highly-qualified
  teachers in deciles 1-3 schools and targeted
  geographic areas with a focus on increasing the
  number of NCLB highly-qualified teachers of
  special education and grades 7-12 math and
  science
• To empower districts and other cognizant agencies
  with successful, cost effective recruitment
  structures and processes that will be
  institutionalized and sustained

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Objectives of CTRP

• During the term of the CTRP contract, as a result
  of contractor activities, an ethnically diverse
  candidate pool of 3,000 NCLB highly-qualified
  teachers will be accessible to deciles 1-3
  schools in targeted geographic areas
• 2,000 NCLB highly-qualified teachers will be
  hired by targeted schools

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Promote Policies to Sustain Effective Practices
Convert Local Leadership
CTRP AS AN INTERMEDIARY
Ensure Quality Impact of Local Efforts
Broker Provide Services
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Collaboration between Partnerships
Meeting CRTRP Goals and Objectives
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Total Teachers Hired by Region
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Total Teachers Contacted, Screened, Referred and
Hired
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Total Teachers Hired by Ethnicity
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Representation of Teachers in California by
Ethnicity
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• Currently only 4.3 of Californias teachers are
  African American and 15.5 are of Hispanic
  origin, while the student population is 7.2 and
  48.9 respectively.
• It is significant that a very large number of
  recruits declined to state their racial/ethnic
  background.
• CTRP staff concluded that this is one of the
  characteristics of todays millennial workforce,
  a new generation of young workers between the
  ages of 21 and 29.
• A recent study by JWT, a New York based
  advertising agency, found that millennials,
  compared with other generations, is a very
  different workforce than in the past. Their
  sense of freedom from racial/ethnic labels is one
  of those differences.
• Another of the ways that they are
  different---their use of technology in both their
  personal and professional lives---had significant
  impact on the strategies used by the CTRP for
  recruitment, as well as screening and placement.

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Career Changer Profile

• 5 years or more work experience in other fields
• Typically over the age of 35
• Many are ethnically diverse as compared to
  candidate from traditional teacher programs
• Passionate about becoming a teacher but were
  recruited in other fields

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Lessons Learned

• Importance of Partnerships- shared powers are
  more powerful
• Screening process is vital in recruitment
• Career Changer Profile
• Teacher Recruitment-what worked

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Teacher Recruitment
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• What strategies do you use in your program to
  recruit career changers?

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Teacher Recruitment Timetable
Advertising Informational Sessions
Paraprofessional and Substitute pool
Spreadsheet of Teacher Candidates
ED-JOIN Applications
ED-JOIN, Craigs List, Local Newspapers,
Community Calendars
Informational Sessions
Invitations going out to Districts Candidates
Redirecting Multiple Subject Teachers
3rd Quarter
2nd Quarter
2nd Quarter
3rd Quarter
2nd Quarter
Troops To Teachers
Intern Teacher Job Fair
Community Events targeting Diversity
Local state universities, community colleges,
COEs, school districts
Districts offer of employment
On-line Screening
Targeting Career Changers
Community Outreach Targeting Diversity
Teacher Selection Tool Ventures for Excellence
Matching candidates to School districts

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Advertising/Marketing

• Advertising informational sessions
• ED-JOIN, Craigs List, newspapers, community
  calendars
• Community outreach targeting diversity
• Using IHEs, COEs, and school districts

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Advertising/Marketing

• Attraction and interest
• Action and movement
• Message and hook
• Branding

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Teacher Referral Flyer
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Advertising/Marketing
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Web Advertising/MarketingED-JOIN Splash Ads
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Web Advertising/Marketing
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Web Advertising/Marketing Craigs List
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Building TeacherCandidate Pool

• Paraprofessional and substitute pool
• Informational session events
• Community events targeting diversity
• Redirecting multiple subject teachers
• Troops to Teachers

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Informational Sessions
Math, Science, English, Special
Education, Redirected Multiple Subject Candidates
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Informational Session
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Informational Session
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Community Events Targeting Diversity
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Redirecting Multiple Subject Credentialed Teachers
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Troops-To-Teachers
Troops to teachers
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Screening and Interviewing

• Teacher selection tools
• On-line/paper Ventures for Excellence screener
• aligned with the California Standards for the
  Teaching Profession
• screens out the bottom 25 of teacher candidates
• ED-JOIN applications

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Ventures for Excellence on-line screener
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(No Transcript)
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Referral and Placement

• ED-JOIN statewide customer management and
  applicant tracking
• facilitates screening and referral of teachers
• post, advertise, screen, and recruit for
  districts state-wide
• allows use of paperless applications for school
  districts
• Hot-List of highly qualified teacher candidates
• provide a list of pre-screened teacher candidates
  to all partner school districts
• supply download of pre-screened teacher
  candidates registered for all intern teacher job
  fairs
• Video interview Ventures for Excellence
• aligned with the California Standards for the
  Teaching Profession
• provide districts an opportunity to view copies
  of interviews in various geographic locations

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Intern/Teacher Fairs

• Optimal scheduling for fairs
• June, July, August January
• No events available
• Late vacancies
• Early recruitment
• Campaign for advertising
• Outreach to target groups

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Intern Teacher Job Fair
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Intern Teacher Job Fair
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Intern Teacher Job Fair
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Intern Teacher Job Fair
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IMPACT- Tulare County Satellite

• 2004- 22 interns
• 2005- 48 interns
• 2006- 72 interns
• 2007- 104 interns
• 2008- 138 interns
• 39 of all interns under-represented

• Serving Kern, Kings, Tulare and Fresno Counties

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Given Your Program Design

• What do you believe you can change that will
  increase the number of career changers in your
  program?

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Contact information

• Donna Glassman-Sommer - Program Manager New
  Teacher Development/Recruitment
• Tulare County Office of Education
• 559-730-2549 donnags_at_tcoe.org
• Marvin Lopez- Lead Recruiter
• Tulare County Office of Education
• 559-730-2695 marvinl_at_tcoe.org
• California Teacher Recruitment Program
• Tulare County Office of Education
• 2637 West Burrel Ave, PO Box 5091
• Visalia, CA 93278-5091
• 800-336-6549 www.teachincal.org

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www.teachincal.org