www'ashoka'org

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www.ashoka.org www.changemakers.net
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Ensuring Childhood in Cities the Ashoka Approach
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Ashokas Mission
To develop the profession of social
entrepreneurship.
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Criteria for Election
Criteria for Election

• Defining Characteristics
• A New Idea
• Creativity
• Entrepreneurial Quality
• Social Impact
• Ethical Fiber

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Selecting Leading Social Entrepreneurs
Selecting Leading Social Entrepreneurs
Selection Process 1. Nomination 2. Initial
Interview and Site Visit 3. Second Opinion
Review 4. Selection Panel 5. Board Approval
Vera Cordeiro - Brazil, 1993
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David Fortune, South Africa
David Fortune, South Africa
Reintegrating street kids back into their
families and communities.
David Fortune - South Africa, 1995
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• Reintegrate children and youth into families and
  community
• Effectively address the cause or circumstances
  that lead to children being in the streets
• STREETS operates drop in centers with food
  clothes, legal aid, job trainings..
• Plays are performed and workshops are held for
  community to better understand why children
  leave.
• Has broken the traditional acceptance that
  children have only three options NGO run
  hostels, court operated reformatories and prison.

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• STREETS researches and finds alternatives and
  options to problems in the family
• Play performance is followed by discussion on the
  role for the family and community
• STREETS volunteer beats locate children as early
  as possible
• Monitoring progress in homes where children have
  returned
• 66 percent success and growing recognition by
  city and ministries. Greater trainer role for
  replication.

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Jeroo Billimoria, India

• Free telephone hotline for street children,
  staffed by street children.
• Service in 45 cities and spreading
• Over 645,000 calls serviced

Jeroo Billimoria - India, 1998
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• Launched childline in 1993
• Goal to ensure street children quick access to
  support/assistance
• Simple dial a toll free number 24 hours a day
• Managed by street children, for street children
• Potential to serve 48 million street children in
  India
• Government owned telecom provided toll free
  number
• Trained volunteers to take the calls

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• City zoned into management areas
• First two years served 3,750 children
• Government of India has taken up replication in
  158 cities
• On going documentation of case studies
• Upgrading of information management system
• Increased database of support organizations
• Training of police force
• Working currently on Thailand replication

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Rodrigo Baggio, Brazil

• Closing the digital divide through slum
  community-created, funded, and managed schools.
• 219 schools
• 10 countries

Rodrigo Baggio - Brazil, 1996
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• Goal to equip young people in low income
  communities with computer skills and thus expand
  job opportunities and access to modern societies
• Started with two schools in 1995. Became 15 by
  end of year by 1997, 5000 graduates
• Staffed by residents. 200 per month Salary
• Student fee 10 per month
• Classrooms free of cost in churches, communities
  and schools after hours.
• Business firms donated computers and training
  manuals
• Nine core group of volunteers keep expanding
  programs

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• Graduates got new well paying jobs and promotions
  and hence willingness to pay
• Less drop outs and joining of criminal gangs
• Schools went from one shift to three shifts.
• Schools charged fees for various computer related
  services
• Strong media coverage.
• Central and Local Government subsidies for
  expansion
• Donations from business on the rise
• Closing the digital divide and creating strong
  democratic society

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Maturing ProfessionTHE SOCIAL ENTREPRENEUR
PASSES FROM DEMONSTRATION TO MARKETING TO FAST
GROWTH IN 5 TO 15 YEARS
5 year growth
Rodrigo Baggio, Brazil

• Closing the digital divide through slum
  community-created, funded, and managed schools
• 336 schools on 2 continents