BUILDING SUCCESS FOR LONDON

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BUILDING SUCCESS FOR LONDON

• London Economic Development Corporation
• Chamber of Commerce
• February 15th, 2008

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London Economic Development Corporation

• What is the LEDC?
• What is the New Strategy?
• Our Key Activities
• Vision

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The LEDC

• Private/public partnership
• Incorporated in 1998
• Contracted to provide economic development
  services to City

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What is Economic Development

• Attraction attracting new business to the City
• Retention Retaining and expanding the business
  our current businesses
• Organic Growth Help to Foster an environment to
  Grow companies through the key stages
• Entrepreneurship Make it easier for new
  companies to Start in the City
• Economic Development is also in the information
  servicing business. Providing the information
  that allows companies to assess and select London
  as a site for business.

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Strong Board Representing London

• Dr. Paul Davenport UWO
• Dr. Carol Stephenson Ivey
• Dr. Howard Rundle Fanshawe College
• Diane Beattie LHSC/St. Josephs
• Denis Crane County Heritage
• Mayor Anne Marie DeCicco-Best
• Marvin Devries Trojan Technologies
• Keith Gibbons McCormick Canada
• Gerry Macartney Chamber of Commerce

• Dr. Mohan Mathur past Dean UWO Engineering
• Dr. Robert Colcleugh Plastic Surgeon
• Dr. Cecil Rorabeck Orthopedic Surgeon
• Bernie Zaifman Z-Group
• Neil Warma past President Viron Therapeutics
• Brian Semkowski Southwest Sun Group inc.
• Jeff Fielding CAO London

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LEDC New Strategy

• In any good Financial plan, no investment manager
  would put you in all Bonds, nor would they put
  you in all speculative stocks. Instead they would
  design a Balanced Portfolio to maximize return
  and minimize Risk!
• That is the same economic plan we work with for
  London!

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London Strategy

• Market London as a city to work, live, and grow
• Make London available to all, but Market to our
  Strengths
• London is First, agency is second
• Working together as a team Tech Alliance,
  Stiller Centre, Small Business Centre,
• Bring together all of the groups - Tourism,
  Chamber of Commerce, Convention Centre, LSTAR,
  City Hall, etc.

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LEDC Mission/Vision Statement

• To be the lead organization that builds
  relationships with all interested
  parties/companies with businesses already in or
  considering coming to London. LEDCs mission is
  to help and address all interested parties needs,
  but to concentrate our marketing efforts and
  target the six core strengths that London has a
  sustainable competitive advantage in today.

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Londons Segment Advantage

1. Advanced Manufacturing
2. Life Sciences and Research (Stiller, Robarts,
   Lawson, UWO, NRC)
3. Technology (both IT and Manufacturing
   Technologies)
4. Institutional/Education (University, Colleges,
   Hospitals, Research)
5. Regional Head Office (London Life, TD, AXA, PW
   Bank)
6. Agri/Food Business

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Economic Developement Advanced MFG Life Sciences Technology Institution/ Education Regional / Head Office Agri Food
Attraction 2 Companies 200 plus Jobs 1 Company 10 plus Jobs 10 Million of Foreign Investment 1 I.T. Company 10 plus jobs 1 Manufacturing Technology Co. 10 plus jobs 3 year goal of Education Facility for Core Govt meetings Cleveland Clinic Strategy Have identified a 10 opportunity prospect list 2 companies with 50 to 150 employees
Retention A touch more companies strategy. Hire 1 more person. Get inventory and measurement metrics lt 1 churn of companies in this space Get an inventory of all companies in space. Work with Tech Alliance and touch all 400 gt1 Churn Create an inventory of Docs. Meet with Specialty colleges and Training Institutions 0 Churn lt1 Churn
Organic Growth Need a contact Management System Strategic education of workforce Work with school boards Data Base of Companies Move 1 company from Robarts or Lawson to own facility. -Graduate 1 company from stiller 40 Jobs Shoot for a3 growth in of Companies 5 growth in Employees Revenue growth of 7 How to Measure Produce Edu plan for downtown Core. London Business Case for privatized health 2-4 Emp. Grow Information Gathering on what and why London Build a candidate list to market to. Take 1 company and find a government program. Help them Double in size. Develop a database of Companies
Entrepreneurship Business plan production and help system -Business plan vetting process Mentoring program 2 companies past the plan stage Business plan production and help system -Business plan vetting process Mentoring program -3companies past the plan stage 20 plans Vetted 10 companies Started Business plan production and help system -Business plan vetting process Mentoring program Business plan production and help system -Business plan vetting process Mentoring program 10 plans vetted with 5 started
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Keys to Success

1. City of London Plan/Region Plan
2. Well Thought and Attainable Goals
3. Great Communication with all interested Parties.
   (City, Partners( SBC, Tech Alliance, Stiller),
   Chamber, Business Groups, Etc.)
4. Strong Team, Strong Board, Strong Advantages,
   Strong Message

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2007 Achievements

• Attraction 165 jobs, 66 million invested
• Assessment - gt 2.0 million increase
• Expansion 550 jobs, 40 million invested
• Assessment - gt 700,000 increase
• Province Leading workforce and business
  initiatives
• Technology and Life Sciences growth programs
• Incubation of leading edge technologies

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2008 Achievements

• Hanwha LC Global Fortune 500
• 5 Largest Korean conglomerate with over 9
  divisions and 30 Billion in revenue
• Phase 1 70 million investment largest
  industrial investment in Ontario since Toyota
  150 jobs
• Phase 2 100 additional jobs
• Many other opportunities as London will be their
  Northern industrial and headquarter campus
• Libro Financial expansion in downtown London
• AV Base doubled in size in the past year

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Key Initiatives - 2008

• New web programs and chat board
• New marketing strategies electronic
• Retaining and expanding our existing base
• Digital gaming media conference
• Asia marketing program
• Planes ,Trains, Automobiles and So Much More !

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Key Initiatives - Web

• Chat Boards will be implemented March 15th
• Re-work of all web sites and Meta-tags
• Update of database and linking program
• Web based marketing banner and link
• Cost Per Click Program
• Web 2.0 programs- use for support

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Key Initiatives - Marketing

• Print is becoming less relevant quickly
• Buyers guides, directories and industry overview
  items are becoming obsolete
• Brochures must be simplified -linked with web
• New radio campaign in GTA
• PR Campaigns to Raise London Profile
• New initiatives focused on external clients

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Key Initiatives - Retention

• Both expansion and retaining companies
• Working more effectively with business to address
  concerns on city policy DCs, water
• Dealing with industry specifically US market
  conditions, high dollar, Big 3
• US Branch Office accounting effects
• Linking more companies together
• Ensuring we have the 21st Century Tools

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Key Initiatives Digital Gaming

• Largest cluster of digital gaming in Ontario
• Design competition, retail gaming and awards
• Convention Centre Nov.27, 28
• Focus on gaming in Ontario
• Government support for MEDT and RI
• Raise London profile with various groups
• Attract talent for continued expansion

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Key Initiatives Asia Marketing

• Success with Korea
• Specific program to leverage Canadian
  opportunities with more companies
• Two new Ontario China offices open
• Great support from MEDT due to our success
• Translation and web sites in Korean and Chinese
• Programs also focused on investment attraction
  keep our companies strong

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Long Term Strategies

• Growth of Technology sector
• Medical Device Cluster and Institute
• Agri-food initiatives
• London- SWO transportation logistics hub
• Regional Head Office Attraction
• Strengthening of London Core

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Long Term Strategies - Technology

• Need for web technology start-up incubator
• Ensure we are keeping talent
• Enroll and engage more students
• Use natural UWO/Fanshawe Tech advantage
• IP and Technology Transfer
• Stiller Centre and Research Park
• Continue to raise our profile
• Cool Factor

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Long Term Strategies Life Sciences

• Institute for Medical devices - Techalliance
• Build on Londons groundbreaking research
• Over 20 companies established
• Work to build more IP and license transfer
• Use Londons natural advantage
• Combine bio-tech, surface science and medical
  devices

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Long Term Strategies Agri-Food

• Regional Strategy 85 of Ont. Milk quota will
  be produced in seven counties
• London is a hub of current food production
• Ethnic food is fastest growing segment
• London is processor region is natural supplier
• Bio fuel and bio-energy opportunities
• OMAFRA is focused on providing more food
  production in the province

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Long Term Strategies SWO Transportation
Infrastructure

• London is the centre point of the SWO hub
• Inter-modal terminal
• High-Speed Rail link
• Commercial Only Border crossing
• 24 hour airport access in London, Windsor and
  Sarnia
• 401-402 Expansion
• Capability to twin Highway 7
• Need to focus as one voice for region

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Long Term Strategies Strengthen Core

• Prof. Richard Florida the creative class
• 700K sq. ft of office space in core
• More people downtown will enhance LDBA
• Challenge of Parking, Grocery
• Performing Arts Centre / Technical University
• Financial Services and Regional Head Office
• Key to growth of London to next level

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London Potential
.

• One generation plants the trees the next gets
  the shade