Direct Marketing Online Marketing Portal for B2C

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Direct Marketing Online Marketing Portal for
B2C
So you want to boost your business?
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Who Are We?

We are an online comprehensive direct marketing
company that allows you to create, deliver, and
track your direct mail from your desktop. We
provide you with the technology, data, and
product to save you time and money. We help
businesses improve their direct marketing results
put in place strategies to help them succeed.
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Why Direct Mail?

• Cross Marketing with Direct Mail can boost your
  ROI by upto 500
• Postcards have the highest read rate out of all
  direct marketing campaigns
• Variable Data printing and personalization boosts
  response rate up as much as 44
• Personalization married with colour drive
  response rates up to 135
• VDP, Colour, pURLs increase upto 500
• US Postal Service

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Whats the Lingo?

• VDP(Variable Data Printing)
• Used to customize each mail piece within a print
  job.
• VDP enables the "mass-customization" of documents
  as opposed to the "mass-production" of a single
  document

• Personalized URLs(pURL)
• . Leads are presented with an invitation to go to
  a web page that contains a customized message.
• The pURL created can contain single pieces of
  data, for example the contact's first name, or
  more complex and targeted messages with unique
  graphics, text, and data present on the page
• (iewww.yourwebsite.com/jdoe)

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How it works!
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Visualize It!

• We utilize custom client Web portals, customer
  relationship management (CRM), personalized URL's
  (PURL), cross media campaign creation and
  management, 11 personalization of
  communications, asset management and a Web to
  Print Engine, reports and data analytics.
• www.easymailmaker.com offers a complete marketing
  and lead management solution that is proven to
  significantly increase return on campaigns while
  reducing overall marketing expense!

ORDER PROCESS
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1.Manage Clients Prospects

• Contacts can be organized by category and easily
  updated using intuitive features.
• New names can be imported manually or
  automatically imported into the CRM database from
  other applications.
• Clients may also chose to purchase lists based on
  unique customer profiles.
• The CRM system provides a repository for all
  client interaction, task summaries and other
  customizable features.
• The CRM is integrated with the personal URL
  (PURL) prospect response system giving real time
  data on marketing responses.
• Metrics and reports are available that provide a
  full summary of client interaction.

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2.Choose Direct Mail Campaign

• Upload, Build, Customize, Personalize and Ship
  its that Easy. Clients can easily select from a
  library of multiple pdf template options to
  create powerful marketing campaigns right from
  your wireless laptop. Whether you need to create
  a postcard, brochure, presentations folders or
  magazines PMG provides simple solutions to manage
  your marketing collateral from portal to printer
  to people.

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3.Customize Edit

• Text, pictures,
• Logos, slogans

• Users approve designs real time online
  increasing the speed of production from proofing
  to print.
• Through a What you see is what you get (WYSIWYG)
  module, clients can visualize the final piece
  online and email an approval copy for

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4.Mail Lists Order

• Easy to
• Upload your list
• Ship
• Purchase mail list
• Use your contact database from our dash board
• Create your pURL direct web-site

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5.Monitor Online Response pURL

• Every prospect is automatically assigned a unique
  personal identifier which translates to a
  personal web page (exwww.yoursite.com/johndoe)
  and is printed on each campaign piece.
• Responses are managed and captured into the CRM
  system real time while users are notified by
  email.
• Multiple reports are generated that provide
  various views into campaign activity and are
  conveniently rolled up into a Dashboard for quick
  and easy access.
• For Ad word campaigns such as Google and Yahoo,
  a general URL (GURL) can be used to capture the
  prospects response.

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6.Track Ananlyze online

• All campaign results are recorded real-time and
  can be viewed in a marketing dashboard fore quick
  and easy access. Users can have either a high
  level or detailed view of each campaign, response
  rates, activity summary and much more. Users can
  quickly analyze return on investment for every
  marketing dollar spent.

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7.Improve Results Impliment Strategies

• Users can compare responses from various types of
  campaigns (print, email, Ad words, telesales,
  etc.), observe Web site hits versus actual Web
  form submissions, view a summary of responses per
  question or item measured, and link back into the
  CRM to view individual response detail.Users have
  quick and easy access to information to help
  identify campaign effectives. This helps users to
  streamline marketing efforts by target marketing
  into key areas where returns are higher. This
  enables users to predict and capitalize on future
  spending.

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Boost results upto 200

• Effecient
• Follow up with new leads instanly
• Automatically and instantly track responses with
  an online reporting portal
• Effective
• Actively engage customers to collect valuable
  information and increase relevancy
• Targetted
• Increase response rates with multi channel touch
  points using variable data technology.

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How does the marketing portal work

• Channel who fits into what channel to help
  organize your marketing portal. Each of these
  users has a different level of access to the
  various features of the portal depending upon the
  functions they perform with it. Basic Frontend
  Users are usually frontline sales personnel such
  as real estate agents. The remaining three are
  more advanced
• Frontend users. They are called operators.

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Manage your Dashboard
This is the home page of your dash board where
you can view your direct mail results via the
pURL, view your deal rankings, organize your
prospect summary, put events on your calendar,
add and organize your activities and tasks. As
you can see this can become a powerful tool for
any office or individual.
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Simply Put It Works!
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The Power of OfficeArt Graphics

• Make a statement with great looking graphics.
  PowerPoint makes it easy to produce visuals that
  used to require multiple applications to
  accomplish. Easily apply soft shadows,
  reflections, glows, bevels, 3D and more!

Soft Shadow
Reflection
Bevel
3D
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Themes Quick Styles
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Word and Excel, too!

• PowerPoint now shares a common set of Office
  Themes with Word and Excel so you can create
  documents and spreadsheets that match your
  presentation for a branded look.

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Mix It Up!

• Office Themes are infinitely customizable. You
  can mix and match the colors, fonts and effects
  from different themes.

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Quick Styles

• There is a spectrum of designer styles for every
  chart, diagram, table or picture you add to your
  presentation. In a single click you can go from
  understated to wow or anywhere in between.

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In summary
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Make it work!

• Be an innovator with personalization media
  marketing
• Create a WOW factor for your clients
• Prove your campaign work-with tracking
• Dramatically boost your business and response
• Improve ROI upto 4x
• Save time and money

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Arrange it Your Way

• With custom layouts you design your own direct
  mail campaign.
• Pick your Industry and your purpose of the mail
  or print piece
• Customize it with your text, pictures, and logos
• Pull data from your CRM to use as base for your
  mail list or purchase a new one
• Order and Ship

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We prep the files for printing mailing
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www.easymailmaker.com