THE MORAL OBLIGATIONS OF A MOVEMENT LEADER

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THE MORAL OBLIGATIONSOF A MOVEMENT LEADER
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There is no heavier burdenthan that of a great
potential. - Linus
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A year ago, you were in safe territory
Its nice to be nice to the nice
Taking the thought out of giving
Donating for Dummies
Deciding not to decide
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Now your risk profile is much higher.
We are the ones weve been waiting for
We have the courage to fight
We have the obligation to lead
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The new UW brand is not just an invitation. It
establishes a moral obligation to act.
It turns your operating model on its ear.
It puts you in the position to lead, not just
convene
It demands the discipline to make hard decisions
It demands you declare your lack of neutrality
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Its time to abandonthe tactics of Sisyphus
Our concept of campaign must change radically!
Our concept of participation must change
radically!
Our measure of good enough must change
radically!
Distributors of Dollars to Agents of Change
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The Evolution fromCommunity to Movement
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How does social change happen in America?
Not through political leadership
Not through well-funded campaigns
Not by one-off donations or volunteer
opportunities
Not through corporate giving or clever slogans
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Social change only happens one way
Nothing ever changes until somebody
motivates a critical mass of the right people
to commit to that change
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Its time to ask if we are that somebody(and if
were not, who the heck is)?
Who are the right people in your community?
How many do we need to reach a tipping point?
What sort of commitment must we have?
How can we motivate them to sustain that level
of commitment until the mission is complete?
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Some Examplesto Consider
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The SCLC was the lead choreographerof the Civil
Rights Movement
The place where victims and supporters could
learn the truth, and what must be done about it.
Convener of church community meetings so
people could exercise their power locally.
Instigator of moments that would bring people
together in concert to make national statements
The go to resource for everybody
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The TRC established a new standard for what
people are capable of
The stage was set by people whod spent their
lives in an island prison
It swam upstream of conventional wisdom and our
basest human instincts
It called upon our highest selves
It happened on a forgotten continent, and
will be studied for as long as humans occupy the
earth
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Wondering if marketing/branding should be the
lead players in all this?
Why do we all know about Gandhi Mandela
Ask yourself how we put a man on the moon?
Why do we freak out when our kids dont buckle
up?
Why is smoking on the decline in our country?
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Our brand mandates a new role in the world
Nothing ever changes until somebody
motivates a critical mass of the right people
to commit to that change
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From now on, we are morally obliged to be that
somebody
Who are the right people in your region?
How many do we need to reach a tipping point?
What sort of commitment must we have?
How can we motivate them to sustain that level
of commitment?
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Scared yet??
It isnt rocket science. You have what you need.
The police arent calling out the dogs or fire
hoses.
During the time Abraham, Jesus and Mohammed,
news traveled at the speed of donkey.
America is craving your leadership.
Dont be!
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Bill Toliver bill.toliver_at_mataleline.com