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Title: Spanish, Business and Engineering in Alicante, Spain


1
Spanish, Business and Engineering in Alicante,
Spain
  • A Model for Cultural Immersion and
  • Study Abroad Collaboration
  • Across Disciplines

Julia Domínguez, Leland LHote, and Chad M. Gasta
2
Spanish, Business and Engineering in Alicante,
Spain
  • Highlights since Program Inception
  • Advanced courses in Spanish language, literature
    and culture
  • Housing meals with a Spanish Family
  • Excursions to Madrid, Granada, Toledo, El
    Escorial, the Valley of the Fallen, and (hotel
    and meals, guides, entrance fees, private bus
    transportation).
  • Emergency medical insurance, orientations, course
    materials, program coordination.

3
Alicante, Spain
4
Alicante
5
Alicante
6
Alicante
7
Alicante
8
Alicantes San Juan Festival
9
Alicantes San Juan Festival
10
Spanish, Business and Engineering in Alicante,
Spain
  • Languages and Cultures for Professions (LCP)
  • A second major option for advanced language
    students whose primary major is in either the
    Colleges of Business or the College of
    Engineering and is part of the Languages Across
    the Curriculum movement visible at Iowa State.
  • Department of Foreign Languages Literatures
    awarded a two-year Department of Education Title
    VI-A Undergraduate International Studies and
    Foreign Language Program grant for 2004-2006

11
Spanish, Business and Engineering in Alicante,
Spain
  • Languages and Cultures for Professions (LCP)
    Objectives
  • 1 to implement and strengthen the LCP
    second-major option in Engineering and Business
  • 2 to build curricular bridges by establishing
    links between courses in the department with a
    professional focus and those which have an area
    studies focus
  • 3 to expand study abroad and internship
    opportunities

12
Spanish, Business and Engineering in Alicante,
Spain
  • Alicante LCP Plan to offer international
    experience, cultural training and language skills
    to students in business and engineering who may,
    or may not, have studied language at the advanced
    level.
  • Home Stays
  • Elementary through Advanced Language, Literature
    and Culture courses
  • Management 310 (Entrepreneurship in Spain and the
    European Union) and Business Administration
    291/491 (Business and Engineering in Spain the
    European Union)
  • Weekend excursions to Madrid, Granada, Toledo, El
    Escorial
  • Activities and day-long visits

13
Academics
  • Spanish Courses
  • SPAN 195x Intensive Beginning Spanish
  • SPAN 295x Intensive Intermediate Spanish
  • SPAN 301 Grammar and Composition
  • SPAN 303 Spanish Conversation
  • SPAN 314 Introduction to Reading Hispanic Texts
  • SPAN 321 Civilization and Culture of Spain
  • SPAN 322 Civilization and Culture of Latin
    America

14
Academics
  • Spanish Courses
  • SPAN 323 Spain Today
  • SPAN 324 Latin America Today
  • SPAN 352 Spanish Phonetics
  • SPAN 395 Study Abroad
  • SPAN 401 Advanced Grammar and Composition
  • SPAN 490 Independent Study
  • SPAN 499 Internship (summer 2006)

15
Academics
  • Business Administration 291/491 and Management
    310
  • Guest specialists will lecture on business and
    engineering in Spain and the E.U.
  • Students will participate in approximately 10
    class visits to factories, production facilities,
    key engineering structures, the port authority,
    business offices, etc.
  • Students will carry out research in the form of
    individual cultural projects at regional
    celebrations, outdoor markets, sports venues, etc.

16
Management 310 Entrepreneurship and Innovation
  • Students will
  • Distinguish between business ideas and business
    opportunities.
  • Understand the process through which business
    ideas are evaluated.
  • Allow students to determine the feasibility of
    new venture opportunities.
  • Allow students to assess their entrepreneurial
    spirit and potential
  • The purpose of this course is to instill a sense
    of value creation in students through
    opportunity recognition, planning, organization,
    and the launch of a new business. Course content
    will include materials related to the
    identification and analysis of market
    opportunities, the analysis and acquisition of
    resources required to capture market
    opportunities and the launch of a new venture.

17
Business Administration 291/491Bus. in Spain
the European Union
  • This is a study abroad course that is designed to
    give students a better understanding of business
    in Spain and the European Union. The purpose of
    this course is to help them understand aspects of
    European business as well as differences between
    European and US business. An important aspect of
    the course is to understand the influence of
    culture on business and the role of regional
    characteristics on local economies.
  • Students will study
  • The impact of differences in environmental
    conditions on business in Spain and the European
    Union
  • Issues related to European Union
  • The impact of different cultures on business
    practices
  • The importance of tourism in generating foreign
    exchange

18
310 291/491 Guest Lectures
  • European Perspective on Entrepreneurship
  • Managerial Practices in Spain in the European
    Union Context
  • In-store Marketing The Spanish Case
  • Legal Forms of a Business in Spain
  • European Union and Spanish Economy
  • Exchange rates and Euro

19
310 and 291/491 Site Visits
  • Alicante Chamber of Commerce
  • Alicante Office for Tourism
  • Hotel Hesperia Golf (5 star resort)
  • Small Business Models Pub Ay, Carmela and
    Discoteca 37
  • Ajusa Factory and Headquarters (major toy
    manufacturer)
  • Vins de Comtat (winery)
  • La Lonja Fishermans Warf and commercial
    auction house.

20
Challenges regarding academic aspects of the new
program model
  • The creation of 2 new courses (SPAN 195 and SPAN
    295) for students without advanced-level
    proficiency.
  • Expert guest lecturers with English proficiency
    were hard to locate.
  • Site visits required a complex amount of
    coordination.
  • Finding a balance between two different student
    groups with a variety of needs.

21
Overall Success of Academic Offerings
  • 96.6 say the effectiveness of their professors
    at the University of Alicante as either good or
    excellent
  • 91.1 believe the overall intellectual challenge
    of the program was either good or excellent
  • Before the program nearly 46.3 of the students
    reported their language proficiency to be either
    fair (22.4) or ok (23.9). However, when the
    program finished, students report a startling
    change 58.2 say there language proficiency was
    good and another 7.5 say it is excellent.
  • Overall, 92.5 report their language proficiency
    to be either ok, good, or excellent.

22
Home Stays
  • Families
  • Students live with specially-selected Spanish
    host families.
  • Host Family Application Form
  • in agreement with the University of Alicante

23
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24
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25
Families
  • Students take daily meals (three per day) in
    their homes.
  • Includes full board laundry, cleaning, all
    utilities and other amenities.
  • Housing in singles or doubles (with another ISU
    student). Students can choose if they want to
    live by themselves or with someone else.

26
Home Stays
  • Families
  • First meeting
  • coordinator in housing
  • Folder with information
  • Proper greetings

27
Why living with a family?
  • Living with a family can be one of the best ways
    to learn
  • about how people interact in Spain
  • what their everyday lives are like
  • sharing and being part of the culture day by day.
  • What do families expect from students?
  • meals, bathing, laundry, heat and light,
    telephone, neatness, or curfews.

28
Living with families
  • Nearly 78 of the students report that their home
    stay was either satisfying or completely
    satisfying. A similar percentage was reported
    concerning their meals at their home stay.
  • Learning to respect Getting the Most Out of
    Study Abroad by Dowell Mirsky.

29
Excursions
  • The program provides three weekend trips
    including hotel accommodations in a
    centrally-located, four-star hotel, breakfast and
    dinner, transportation. Doubles. All tours
    include 2 guides in English, 2 in Spanish plus
    entries and transportation.
  • First Weekend Madrid
  • Day 1 Private bus pickup at Madrids airport and
    transfer to hotel. afternoon tour of Madrid and
    the Puerta del Sol.
  • Day 2 visit to the Royal Palace and Prado Museum
    followed by a walking tour of the Retiro Park and
    a bus tour of Madrid with local guides
  • Day 3 Visit to the Rastro open-air market, then
    Reina Sofía Museum. Bus transportation to
    Alicante.

30
Excursion to Madrid
31
Excursion to Madrid
32
Excursion to Madrid
33
Excursion to Granada
  • Private bus from Alicante, hotel accommodations,
    meals (except lunch), guides (English and
    Spanish), entrance fees
  • Day 1 Bus transportation from Alicante to
    Granada. Hotel check-in and lunch. Visit to
    Granadas Cathedral and Royal Chapel followed by
    a walking tour of the Albaicín neighborhood.
    Return to the hotel for dinner. Flamenco show in
    the evening.
  • Day 2 Guided visit to the Alhambra and
    Generalife Gardens. Bus tour of Granada followed
    by departure for Alicante.

34
Excursion to Granada
35
Excursion to Granada
36
Excursion to Granada
37
Excursion to Toledo, El Escorial, Valley of the
Fallen
  • Depart Alicante by bus to Toledo hotel in
    Madrid, all meals, guides (English and Spanish),
    entrance fees
  • Day 1 Toledo. Walking tour of the city, Visit to
    the Cathedral and Royal Chapel, the Monasterio
    San Juan de los Reyes, the Sinagoga del Tránsito
    and Museo Sefardí
  • Day 2 Visit to El Escorial and guided tour of El
    Real Sitio de El Escorial and San Lorenzo de El
    Escorial. Afterwards, a visit to the Valley of
    the Fallen
  • Day 3 Bus departures for Madrids Airport and
    return to U.S.

38
Excursion to Toledo
39
Excursion to Toledo
40
Excursion to El Escorial
41
CULTURAL ACTIVITIES
  • Cultural activities are a very important part of
    the student life at the University of Alicante.
  • Our program offers a wide range of activities at
    reasonable prices in conjunction with the
    International Club of the Study Abroad Office.

42
Cultural activities
  • Language exchanges between Spanish and foreign
    students
  • Spanish and Foreign Films (Original Version with
    subtitles).
  • Day trip along the route of the Castles
    (transportation and guides, entrance fees)

43
Cultural activities
  • Cultural trips to places of interest throughout
    the Province of Alicante Altea, Calpe,
    Guadalest, Denia, Jávea, Benidorm, Tabarca
    Island

44
Next to the province of Alicante
  • Islands of Mallorca and Ibiza
  • Known throughout the world for their beaches and
    nightlife
  • Beautiful natural harbours, rocky cliffs and
    historical landmarks of Europe.

45
Cooking Classes
  • This course allows students to discover, learn
    and taste the typical dishes of the 5 most
    representative regions of Spain.
  • At the end of the course, students will have
    learnt about the culinary customs of the Region
    of Valencia, Andalusia, Catalunya, Madrid and the
    Basque Country.
  • In each 2-hour session, a full menu will be
    prepared starter, main course and dessert.

46
Wine Tasting Classes
  • For three hours students get the opportunity to
    acquire the vocabulary related to wine tasting.
  • With the guidance of an enologist, students learn
    about some of the keywords about the different
    phases sight, smell and taste as well as the
    importance of wine culture in the Mediterranean
    area.

47
Sevillanas, Salsa and Latin Dancing
  • Sevillanas is probably the most internationally
    popular and well-known representation of
    Andalusian folklore.
  • The fusion of different types of Cuban music,
    such as Son, Danzón and its derivatives and
    Rumba with elements of other Caribbean genres
    such as the Bomba, the Plena, the Cumbia

48
Sports
  • Everything is related to the SEA!
  • Windsurfing
  • Sailing
  • Snorkeling

49
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50
Overall Program Assessment Recruitment
  • 66 of 86 students completed on-line survey (77)
  • over 90 report that overall academic experience
    was good or excellent
  • 89.5 rate overall study abroad experience as
    good or excellent

51
Program Assessment Recruitment
  • Evaluations demonstrate that the Alicante program
    can serve as an excellent model to recruit new
    students to the study of Spanish
  • 64 students (74) already had advanced
    proficiency in Spanish showing they came to the
    university with language training
  • 34 report that studying courses in the major in
    no way impacted their decision to study abroad

52
Program Assessment Recruitment
  • 25 report that their major may change as a
    result of this experience abroad
  • Based on ratio, perhaps as many as 22 of 86 might
    consider changing their major or minor
  • Results suggest that among the 22 students with
    little or no Spanish, they are likely to continue.
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