MBA 530 Managing Markets

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MBA 530 Managing Markets

• Week 12 How do I use the various tools at my
  disposal to get the message across and make the
  sale happen?"

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Agenda

• Admin
• Questions about anything in marketing
• Case Exam How to successfully do a case exam
• The Hot Chick Spice Company
• The Corporation - Conclusion

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(No Transcript)
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How to do a case study exam

• 3 hours plan your time. Suggested
• 45 minute read-through, making notes in the
  margins of any ideas you have in your mind as you
  read! (VERY important)
• 1 hour on first question write-up
• 1 hour on second question write-up
• 15 minute review add any missed ideas
• Keep to case facts no later information
• Logic is important! Your ideas must be logical
  and related to the case.
• Explain and detail your ideas fully and how the
  links happen with case problems and facts.

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• ? Poor explanation example
• Companies must also understand that there might
  be cultural barriers that will increase risk
• ? Good explanation example
• Cultural barriers may increase risk for
  companies. The cultural barriers in this case
  that impact risk are
• 1. Language the language employees speak is
  Russian, while senior management speaks only
  English. This will mean that it will be hard for
  senior management to lead their employees and
  they will need good middle management that speaks
  both languages.
• 2. Work ethic the employees do not believe in
  working on Sundays, given that this is a strongly
  Christian country...

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Practice Exam Real Estate

• Try doing it for 3 hours and the compare notes
  with your peers.
• There is no perfect answer.
• This exam will be in the same general format,
  with similar questions, but a very different case
  situation
• Come fresh to the exam!

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The Hot Chick Spice Company

• A real case study

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The Corporation Part 3

• Bringing it all together what did you learn?