the SAN CARLOS APACHE CATTLE DRIVE A Project of the Coronado RC

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the SAN CARLOS APACHE CATTLE DRIVEA Project of
the Coronado RCD Completed in 2004
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The San Carlos Apache Reservation
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The tribal cattle operation is experiencing
challenges.
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Tribal Leaders were looking to make more profit
and increase employment on tribal lands.
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Will and Jan Holder
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Will and Jan Holder
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The Comb-W Cattle Association
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The Business Plan

• Business Description
• Start Up Costs
• Operational Costs
• Personnel
• Insurance and Permits
• Logistics

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Field Research

• Equipment,
• sites, cattle, horses,
• and
• tack were inspected

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Field Research

• Cowboys, cooks and wranglers were identified

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The Marketing Plan

• Sales Plan
• Public Relations Plan

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Support Materials
LOGO
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Support Materials

• BROCHURE

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Support Materials

• T SHIRT

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The First Trip - April 1 2005!