What a Business computing magazine can do for your business

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What a Business computing magazine can do for
your business
Latin America

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Reach your target!
We are a Business computing magazine
We reach more Executives in Latin America than
anybody else
Our Editorial Content is our major strength
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A new categoryBusiness Computer Magazine

• We are more business-wise than computer books.
• Most of the computer magazines in the market
  sling computer lingo at readers. Not PC World
  Latin America. Its written to appeal to the
  business buyers you are trying to reach.
• And
• We are more computer-wise than business books.
• Business magazines dabble in computer issues.
  Briefs all too brief. Hardly the level of
  information business managers need for making
  computer buying decisions. PC World addresses the
  PC Proficient managers computing needs.

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We reach over 500,000 PC Proficient Business
Managers in 16 Countries

• Argentina
• Brazil
• Chile
• Costa Rica
• Colombia
• Dominican Rep.
• Ecuador
• El Salvador
• Guatemala
• Honduras
• Mexico
• Nicaragua
• Panama
• Peru
• Puerto Rico
• Venezuela

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Readership Profile
Venezuela 65 are involved in PC product
purchases..
Brazil 38 are paid subscribers
Argentina 75.8 are between the ages of 22-44
Peru 60 of the reader belong to socioeconomic
levels A or B.
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A successful editorial formula
Local Articles
Regional Articles
PCW Global Articles
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EDITORIAL POSITIONING

• PC World is written and designed specifically to
  meet the needs of PC-Proficient Managers in
  every size and type of company .
• We aim to help readers plan for PC and PC related
  products purchasing, in order to buy wisely and
  use their investments in computers to maximize
  productivity and gain strategic advantage.

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PERMANENT SECTIONS THAT OUR READERS LOOK FOR

• From Executive to executive
• For your company
• Top of the News
• New Products
• The monthly tables of the best products in the
  market by category
• Networking
• Telecommunications
• Case Studies
• How to
• Mac World
• Webspanol

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SPECIAL REPORTS

• Telecommunications today
• Enterprise solutions
• SOHO Solutions
• The web and your business

• PRODUCTS EVALUATIONS
• Top 100
• Special evaluation by category
• Printers, Monitors, PC Portables, etc.
• The Best Buy Program
• The PC World Latin America Awards

NEW!!!! E-PCWORLD
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Advertisement Pages Issue April 2000. Country
Chile
PC World Latin America Apple 2
LGE 1 Okidata 2 3M 0.6666 Belking 1 Sumdex 0
.5 Ffice America 0.6666 Vigatec 0.3333 Justice
Telecom 0.3333 Kores 1 Ansel 1 Acer 1 Agfa 1 L
atinchannel 1 Xerox 2 Sbm 1 Softel 1 Creative
1 Viewsonic 1 Powerware 1 Network 1 HP 1 AOC
1 Quantum 1   PC World 24.5
PC Magazine Latin America Okidata 1 Epson
1 Toshiba 2 Sony 1 Fedex 1 Inacap 1 Xerox 0
.5 Mge 0.5 Jutice Telecom 1 Agfa 1   PC
Magazine 10
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Advertisement Pages Issue March 2000. Country
Mexico
PC World Latin America Xerox 1
Apple 2 Infocus 1 APC 1 Powerware 1 Creative
Labs 1 View Sonic 1 Quantum 1
Televideo 0.5 MPS 2 SP 1 Control
2000 0.33 Dac 0.33 Contacto 1 Computacion en
accion 0.5 Internight 1 Clasificado 3 Bancanet
1 Total 19.66
PC Magazine Latin America VW 1 Infocus 1 Parago
n 1 Mge 0.5 Cutex Taipei 1 Intel 1 MVS 1 Offi
ce Depot 1 Pearson 0.5 Prodigy 1 Sony 1 Clasif
icado 2 Serfin 1 Solutina 1 Total 14
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Advertisement Pages Issue April 2000. Country
Venezuela
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The Business Computing Magazine That Reaches
YOUR TARGET!
Latin America

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PC WORLD A Stand Alone in Latin America
? EDITORIAL EXCELLENCE
? FOCUS in the PC Proficient Manager

• ? REGIONAL PRESENCE
• with local content

? An IDG Publication with the backing of global
resources