COMPANY PROFILE

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COMPANY PROFILE

• Health Food

HAETTER Co., Ltd. Hanpoong B/D 1F,
981-52, Bangbae 3-dong, Seocho-Gu, Seoul, South
Korea Tel [phone] Fax
82-2-557-5885 Email info_at_haetter.com Ho
mepage www.haetter.com
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CONTENTS

• 1. HAETTER GROUP
• 2. HAETTER VISION
• 3. MARKETABILITY OF HEALTH FOOD
• 4. PRODUCT INTRODUCTION
• 5. BUSINESS PROPOSAL

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Haetter Group Network
Daehan Hongsam Inc.
Haetter PG Inc.
Daehan Hongsam Inc. Japan
Haetter Co ltd
Ducksan Exhibition of Public Relations
Haetter Broadcasting station Inc. BRAIN TV

• World Janggi Corpo

Cham Life Inc.
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Haetter Group Business
Haetter Co ltd
Health Food sales home and abroad about 100
agencies.
Daehan Hongsam Inc. Japan
Cheong Kwan Jang Sales in Japan Business
connection more than 70
Daehan Hongsam Inc.
Cheong Kwan Jang Brand Sales Corp (door-to-door
sales) Agency/Salesman 150/3,000
Ducksan Exhibition of Public Relations
Permanent Exhibition Center for Daehan Hongsam
and Haetter products.
Haetter PG Inc.
Health Food Manufacturing Corp
World Janggi Corpo
Have a monopoly on the profit business of the
Korean Chess Association/Aligned with the Japan
Chess Association
BRAIN TV
Cable , satellite and DMB Program for
entertainment, education and culture
Cham Life Inc.
Health Food Specialized in Exhibition and Mail
order sales
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History
2006. 12 Participate in The Middle East Natural
Organic Products Expo 2006 2006. 11 Participate
in Natural Health Fair 2006 in Hong Kong 2006. 11
Participate in The 5th World Korean Business
Convention 2006. 09. Participate Food Hotel
2006 in Vietnam 2006. 09. Participate Inter Food
in Indonesia 2006. 06. Participate in Food Taipei
2006 in Taiwan 2006. 05. Participate in ThaiFex
2006 Food Show in Thailand 2006. 04. Participate
in Natural Product West Show in Anaheim 2005. 12.
Participate in Natural Product Asia Show in Hong
Kong 2005. 07. Selected as a target business of
export support by small and medium business
administration 2005. 03. Obtained the certificate
of HACCP 2005. 02. Certified ISO 14001 2004. 06.
Power-Khan certified the quality by U.S.A.
FDA 2004. 02. Power-Khan goes on sale in
Japan 2003. 11. Momezon passes safety residue of
agricultural chemical, heavy metal, PH experiment
standard by FDA 2003. 10. Certified as Annex
Technology Association 2003. 09. Established
Haetter Co., Ltd. 2001. 08. Established Daehan
Red Ginseng Japan 1999. 12. Founded Daehan Red
Ginseng Corp. 1996. 05. Obtained the right to
sale monopoly with KTG
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Organization Map
CEO President
RD Team
Factory
Sales Marketing Div.
Overseas Sales Office (Tyoko, Japan)
Administration Support Div.
Domestic Sales Team
General Affairs Team
Account Finance Team
Overseas Sales Team
QA / QC Team
Capital Korea Won 300,000,000 /
US300,000 Annual Turnover (2004) Korea Won
5,250,000 / US5,250,000 Number of Employee 55
wokers Overseas Sales Office ??? ??? ??? 1-1-11
4F TEL[phone]
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Vision
MISSION
STRATEGY
PR and Ad through Haetter Broadcast - Aims to
reach a 10M mark of view rating by 2006 Win-Win
policy through strategical alliance with other
companies.
Make Haetter a world-class Brand
Nurture a specialized group for healthy food -
Ginseng, Red Ginseng Related Health
Food Product - Health Food Product for Men -
Health Food Product for Women - Health Food
Product the the elderly -Health Food Product for
children.
Intensively Nurture the Haetter Health Center
- Secure 3,000 connections for Haetter products
by the end of 2007. - Secure various
distribution channels door-to door, mail
order, home- shopping and exhibition sales.
Build a world-wide network for sales of health
food -Advance into the world market including the
US and Japan markets
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Marketability of Health Food
States of the world health food market by year
Rapid Growth at double-digit every year(expected
to grow more than 7-10 every year for the next
decade)
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Marketability of Health Food
World Market Distribution by Market Share

• Development centering on industrialized countries
  US, Europe, Japan/account for 85of the world
  market
• Advance into the developing Asian and Mid-East
  markets.
• Rapid growth of the specialty products (Vegetable
  Extracts)

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POTENTIAL GROWTH OF THE HEALT FOOD ACROSS THE
WORLD

• Change in diseases thanks to the changes of life
  style
• - the importance of the health food is rising as
  more and more people suffer from ailments caused
  by work-stress, lack of exercise and bad diet
  habits.
• Growing population
• More and more grey population are looking for the
  health food.
• Existing chemical dietary supplements have some
  limits.
• Side effect of the existing chemical dietary
  supplements and the developing resistance to it.
• The limitation of the existing general food
  supplements.
• The limitation of dealing with the health
  problems due to the lowering effects of the
  general food supplements.
• The entrance of the health food with strong
  scientific ground.
• Increased reliance on the healthy food thanks to
  the entrance of the health food with strong
  scientific and medical ground.
• Recognized by governments and nations.
• - Being prepared to be stipulated by law as
  recognized its efficiency as a alternative
  medicine and prescription.

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Potential Growth of the Health Food Across the
World
(Distribution Channels)
Fitness Centers
Supermarkets Large Discounters
Net work Marketing -Mail Order Sales -Internet
Sales
Door-to door Sales
Pyramid Selling
Bending Machines
Pharmaceutical Franchises
-Specialized Food Store -Natural Food Store
Convenience stores

• Local Distribution Channels can be varied by
  countries.
• North America and Europe sales mainly through
  Health Food Stores
• Japan and Korea sales mainly through door-to
  door sales
• Network Marketing (including Internet shopping,)
  is getting worldwide popularity.

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PRODUCT INTRODUCTION

• Category of products
• Functional Health Food
• Power Khan, Yeorian, Exceve, Bethfos, Wet Trust
• Dietary Supplement
• Momezon, Sollos, Rose patra
• Ginseng Red ginseng products
• Korean Red Ginseng Tea,, Korean Ginseng Tea,
  Korean Ginseng Antler Extract Soft Capsule,
  Korean Red Ginseng Extract Gold Capsule, Korean
  Red Ginseng Tonic for Tea with Root,
  URA-CHA-CHA(Red ginseng drink), Liquor buddy, etc.

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PRODUCT INTRODUCTION (Power Khan)
Power Khan Certainly helps men suffering from
erectile dysfunction (ED),premature ejaculation
and prostatitis. Take feel that Power Khan
significantly improve their ability to get and
maintain an erection and enjoy sex drive with
love partner
Development Background

• Decreased male sperm counts and vitality caused
  by work-stress, overdrinking and smoking.
• Increased male demand for good sex life, aging
  population and the growing market for male
  stimulant for your sex life.
• elevated sense of fearness about the possible
  side effects of chemical medicine products.

By taking doses according to age and physical
needs I time/60,2 time/20,and 3time/10
-gthas reached total 90 of effectiveness and can
adjust amount by physical health. For improving
physical health, relieving constipation and
hangover. Have a continuous effect with less
doses over time by accumulating previous doses.
Product Introduction

• 100 safe all natural nutritional ingredients
• Products to maximize the sex life by stimulating
  sex hormone.
• No side effects and No need doctors prescription

• Healthy Energetic of Traditional Chinese Food for
  Men

• Made by a unique process reproducing the 5.000
  year-old oriental medicine
• Made by a special process extracting effective
  elements from garlic, watermelon and ginseng etc.
• Made by years of RD by prominent Oriental
  Medicine Research Team

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PRODUCT INTRODUCTION (Power-Khan) Scientific
significance and core technology

• About Safety ?

• Power Khan has passed FDA heavy metal test and
  FDA pesticide residue test in USA and Safety
  inspection at Ministry of Health,Labour and
  Welfare in Japan
• Provide over 90 satisfaction by clinical trial

What is the vacuum secret process? -Reproduction
of a unique process put garlic in watermelon,
spread yellow soil around the watermelon and
then heat it with steam -Get rid of the garlic
smell and help nutritious elements of watermelon
to be absorbed well.
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PRODUCTS TO BE RELEASED
(With Me)
(Liquor buddy)

• Special lubrication jelly
• clean and moisturizing your vagina without using
  your hand

• Drink with alcohols
• for your Headache, Hangover

(Red Ginseng Extract)
(Sollos)

• Eating Glucose
• Glucose 95, Vitamin C, Vitamin E
• Vitamin B1, Vitamin B2etc

• For who need refresh
• For your health

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BUSINESS PROPOSAL
Success Factor for the Health Food

• The increased need for the Dietary Supplement
• Increased interests in health with the enhanced
  life standards, raising number of the elderly and
  the well-being boom.
• Health Food markets that are growing explosively.
• - advance into the Asian, Mid-Eastern and
  South American markets beyond the existing
  markets in US,, Europe and Japan
• -expected to enjoy the high growth (more
  than 10 annually)
• - have a tendncy to purchase the order of
  priority under economic depression
• Various sales markets and high-profit business
• - secure more counters in healthy food
  markets and discounters
• - advance into the existing medical supplies
  including hospitals and pharmacies.
• - expand the markets for door-to-door and
  non-store sales (home shopping and internet
  sales)
• - guarantee high return for every sales
  route (marginal rate of 80100)

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BUSINESS PROPOSAL
Success Factor for the Healthy Food by Haetter
(Predictability)
(Price Competitiveness)

• Competitive customer prices.
• Guarantee distributional margins by providing
  the lowest prices.

• Various Products (Health Food)
• Superior product quality

(Disreputability)
(Sales Promotion)

• Secure more prominent local connection for
  door-to-door sales.
• have a 150-connecion network across the country.

• the Best PR.
• Promote its products through the Haetter
  Broadcasting station