Earned Income: Pathway to Sustainability

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Earned Income Pathway to Sustainability

• Report back seminar on 8th Gathering of Social
  Enterprise Alliance
• Theme Critical factors that predict social
  enterprise sustained success
• Presented by Wong Man Shun (HKFYG)
• Au Yeung Kwok Wai, Eric
  (YMCA)
• 21st June 2007

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The conference background

• Date 17 19 April, 2007
• Place Long Beach, California, USA
• Hosted by Social Enterprise Alliance (8th
  gathering)
• Theme Earned Income Pathway to Sustainability
• Format 1) Talk
• 2) Seminar with recommended levels
• 3) Social Enterprise Tours
• 4) Social Enterprises products and
  services exhibition
• Implications ?

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(No Transcript)
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Implications 1) Offered diversified programs
with strong participation
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Implication 2) Constitute 5.6 of GDP
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Critical factors for SE sustained success

• 1) Faith soul for the SE ?
• Many success SE originated from a conviction of
  the few
• 1) Homeboy Industries bakery, silkscreen,
  landscaping
• 2) Ethos Water Profit from selling water to 3rd
  countries
• 3) Anta in Fukien Sport shoes in China
• Shared by staffs and the public
• It is particularly important in the preliminary
  stage
• Faith happened in long lasting SE and Business
• Implications Whether our organization have
  mission and
• determinism to start a SE

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2) Entrepreneurial Culture Permeates

• Myths vs. Reality
• MYTH REALITY
• Entrepreneurs are Entrepreneurs are
• Driven by greed Driven by vision
• High risk takers Moderate risk takers
• Intuitive thinkers Intuitive and analytic
• Dishonest Honest rule breakers

Entrepreneurs are Dreamers With social mission
Market awareness Not just one person
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Entrepreneurial Culture Permeates

• Stages of the Entrepreneurial Journey
• Choose an idea
• Build your team
• Create a plan
• Get Funding
• Launch the enterprise
• Blunder your way to the pattern of success
• Replicate the pattern
• Bring in professional management
• Leave the business
• The next start-up

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3) Social norms, cultures and people recognition
towards the SE

• What is your faith and mission
• Understood by the public and staff?
• The brand name of your organization
• It is your great asset
• What is your products and services sell to the
  public
• With high quality, products from US
• Competitive
• Not depend on a single market
• Expect to change strategy
• But How the public and staff recognize the SE in
  HK?

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Social norms, cultures and people recognition
towards the SE

• For government
• 1) By promotion
• 2) By new ordinance
• For public recognition
• 1) Trade mark
• 2) Social Enterprise Federation
• For organization
• 1) Core values Human dignity Vs Profit making
• 2) Different system and profession working
  together
• 3) Co-existed of social service and business
• 4) Staff readiness and participation in the SE
  process
• 5) Quality and competitive products and services

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4) Human resources plan

• Clear mission ? right person
• Market price ? right person
• Right person ? right job and position
• Salary of private sector is not equal to salary
  of NGO
• Management level vs frontline level

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5) Marketing your brand name and products

• Products and services are good compete with
  market
• Now no new service in H.K.
• Think new business in H.K.
• Join venture / project with private sector.
• S.E. promotion by government.
• Not only buy the goods but also the mission

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6) Financial Management

• Human resources
• Finance
• ? another system

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Q A Session