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1
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2
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3
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6
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????????? ?????? ??????? ?????? GREGOGY ???-????
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????????? ??????????? ?????? Le Vall
7
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MODS
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- ??????
8
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• PIN / ??? PIN

9
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????? 1 000 000 ?????-???? ????? 6000
POS-?????????? ????? 400 ???????? ? ???????
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10
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Safeway ???????????? ???? ?????????????????
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Homebase ?????????? ???? ????????? ??????? ???
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BP, Mobil, Shell ???? ???
11
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• 200 000 ????? ???????? ?? 2 ??????
• ???? ????? ??????? ? 6 ?? 16

• 2003 ??????? ??????
• 2,5 ???. ????
• 35 000 ???????? ?????

Source SchlumbergerCEMA
12
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Real-time RFM
?? 8 ??????? 12 ????? ????????? ????
2000 ???????, 32 000 ???????? ?????
Source Welcome Real-time
13
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14
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M
M
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MC Loyalty
MC
15
EMV ?????? ????? ???? - ???
VISA
16
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17
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18
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19
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20
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??? ?????-????? ? ??????? [phone], 487 1159
drobyshev_at_emvcard.com
www.EMVcard.com