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Quantitative Models for Decision Making

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(1) S.T. Power's Perfume Problem (2) Fabulous Nut Company (3) 'Pricing Out' the Super Mix ... number of ounces of perfume produced. Maximize the objective ... – PowerPoint PPT presentation

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Title: Quantitative Models for Decision Making


1
Quantitative Models for Decision Making
  • ECE573 Data Structures and Algorithms
  • Electrical and Computer Engineering Dept.
  • Rutgers University
  • http//www.cs.rutgers.edu/vchinni/dsa/

2
PROBLEM SET
  • (1) S.T. Powers Perfume Problem
  • (2) Fabulous Nut Company
  • (3) Pricing Out the Super Mix
  • (4) GlobChem Production/Transportation Problem
  • (5) Foresight Co. Production Planning Problem
  • (6) Foreign Currency Trading
  • (7) Cambridge Software Corporation

Rules Must attempt min of 4 problems. One
problem from the group of (problem 4, 5, 7) must
be attempted.
3
(1) S.T. Powers Perfume Problem
  • S.T. sells two products cologne and perfume
  • Cologne sells for 3 per ounce each ounce
    requires
  • 2 grams of fragrance
  • 6 grams of intensifier
  • Perfume sells for 8 per ounce. The recipe for
    one ounce of perfume is
  • 4 grams of fragrance
  • 2 grams of intensifier
  • 1 gram of stabilizer
  • S.T. has limited supplies. In particular, she
    has
  • 1600 grams of fragrance
  • 1800 grams of intensifier
  • 350 grams of stabilizer
  • She would like to use these ingredients
    immediately, before they spoil. What should she
    do to maximize the revenue earned from her
    supplies?

4
Solution- Using Excel Linear Programming
  • Given the decision variables
  • C number of ounces of cologne produced
  • P number of ounces of perfume produced
  • Maximize the objective function value
  • OFG 3C 8P
  • Subject to the constraints
  • 2c4P lt 1,600 (fragrance)
  • 6C2P lt 1,800 (intensifier)
  • 1P lt 350 (stabilizer)
  • 1C gt 0 (non negativity)
  • 1P gt 0 (non negativity)
  • TOTAL PROFIT 3100 (C100 P350)

5
Solution- Graphical Solution
  • A two-variable LP (linear programming) can be
    represented on a plane
  • The feasibility region is the common intersection
    of all constraints
  • An optimal solution can always be found at a
    vertex

6
Basics of Sensitivity Analysis
  • Relaxing the RHS of a binding constraint improves
    the optimal OFV (Objective function value)
  • A large enough change in an objective function
    coefficient can cause the optimal solution to
    change
  • Uses of sensitivity analysis
  • Testing the robustness of a models solution
  • Answering what if questions concerning
    resources and products
  • Understanding the marginal values of resources
    and products
  • Sensitivity analysis (sensitivity to changes in
    underlying variables) is very important to
    understand the stability of optimal solutions

7
(2) Fabulous Nut Company
8
LP Formulation
  • Decision variables
  • R pounds of Regular Mix produced
  • D pounds of Deluxe Mix produced
  • H pounds of Holiday Mix produced
  • Objective function
  • Max 1.65 R 2.00 D 2.25 H
  • Supply constraints
  • 0.15 R 0.20 D 0.25 H lt 6,000 (Almonds)
  • 0.25 R 0.20 D 0.15 H lt 7,500 (Brazil Nuts)
  • 0.25 R 0.20 D 0.15 H lt 7,500 (Filberts)
  • 0.10 R 0.20 D 0.25 H lt 6,000 (Pecans)
  • 0.25 R 0.20 D 0.20 H lt 7,500 (Walnuts)
  • Demand Constraints
  • R gt 10,000 (Regular demand)
  • D gt 3,000 (Deluxe demand)
  • H gt 5,000 (Holiday demand)

TOTAL Contribution 61,375
9
(3) Pricing Out the Super Mix
  • Each pound of Super Mix requires
  • 0.5 pounds of almonds
  • 0.1 pounds each of filberts, Brazil nuts, pecans
  • 0.2 pounds of walnuts
  • The Fabulous Nut Company plans to price Super Mix
    to earn a contribution of 2.50 per pound
  • How will the addition of Super Mix to the product
    line affect the quantities that should be
    produced?

10
LP Formulation
  • Decision variables
  • R pounds of Regular Mix produced
  • D pounds of Deluxe Mix produced
  • H pounds of Holiday Mix produced
  • S pounds of Super Mix produced
  • Objective function
  • Max 1.65 R 2.00 D 2.25 H 2.5 S
  • Supply constraints
  • 0.15 R 0.20 D 0.25 H 0.50 S lt 6,000
    (Almonds)
  • 0.25 R 0.20 D 0.15 H 0.10 S lt 7,500
    (Brazil Nuts)
  • 0.25 R 0.20 D 0.15 H 0.10 S lt 7,500
    (Filberts)
  • 0.10 R 0.20 D 0.25 H 0.10 S lt 6,000
    (Pecans)
  • 0.25 R 0.20 D 0.20 H 0.20 S lt 7,500
    (Walnuts)
  • Demand Constraints
  • R gt 10,000 (Regular demand)
  • D gt 3,000 (Deluxe demand)
  • H gt 5,000 (Holiday demand)
  • S gt 0 (Super demand)

TOTAL Contribution 61,375 (Unchanged!)
11
  • Something hidden go and find it
  • Go and look behind the Ranges
  • Something lost behind the Ranges
  • Lost and waiting for you. Go!
  • Rudyard Kipling

12
(4) GlobChem Production/Transportation Problem
  • A US based multinational produces a specialty
    chemical in four dedicated plants, located in
    Newark Los Angeles, Rotterdam, and Kaula Lumpur
  • The rpoduct is marketed worldwide, and the
    company has just instituted a regional sales
    organziation with sales offices / distribution
    centers based in Newark Rotterdam Sao Paulo
    and Tokyo.

13
Prices and Costs Vary by Region and Plant
14
GlobChems Problem Statement
  • GlobChem wants to determine its annual production
    and distribution schedule in order to maximize
    profits while observing the limits on each
    plants capacity and the maximum sales possible
    in each region. In determining this production
    and distribution schedule, consider the locations
    and capacities of the plans to be fixed.

15
Solution
  • Network description
  • Ai available capacity at plat i
  • Ci unit cost at plant i
  • Tij unit transportation cost from plant i to
    market j
  • Dj demand in market j
  • Pj unit price in market j
  • (Index I refers to plants, where 1 is Newark, 2
    Los Angeles, 3 Rotterdam and 4 Kaula Lumpur. The
    index j refers to markets, where 1 is Newark, 2
    Sao Paulo, 3 Rotterdam, and 4 Tokyo).

16
Solution
  • Objective function Maximize the annual profit
    contribution
  • Maximize
  • profit contribution revenues production costs
    Transportation Costs
  • (Fixed costs are not included as they are sunk
    costs and will not contribute in determining the
    optimal solution)
  • Compact LP Notation
  • Let Yij denote the unit profit contribution of
    the product produced at plant I and sold in
    market j.
  • Yij Pj Ci Tij
  • Max ?? Yij Xij (First ? running from I1 to N,
    second ? running from j1, M)
  • Subject to
  • (capacity) ? Xij lt Ai i1,N (? running
    from j1.M)
  • (demand) ?xij lt Dj j 1, ,M (? running
    from I1, N)
  • (nonneg) xij gt 0 I1,..,N j1,,M

Solution Gross Profit 11,616,000
17
(5) Foresight Co. Production Planning Problem
18
Solution
  • We need to determine Pt production in month t
    (t1,..,6)
  • Objective function Minimize total production
    cost holding cost over the 6-month horizon
  • Define It ending inventory for month t,
    t1,2,,6

19
Complete LP formulation
  • Minimize
  • 14.5 P1 15.25 P2 16 P3 16.7 P4 17.25 P5
    17 P6 (production cost)
  • 0.6 I1 0.65 I2 0.65 I3 0.65 I4 0.7 I5
    0.65 I6
  • Such that
  • P1 lt10000 P2 lt 10,000 P3 lt 11000
  • P4 lt 10,000 P5 lt 11000 P6 lt 10000
    (production capacity)
  • I0 P1 9000 I1
  • I1 P2 7500 I2
  • I2 P3 12500 I3
  • I3 P4 9000 I4
  • I4 P5 8000 I5
  • I5 P6 11500 I6
  • I1 gt0 I2gt0 ..I6gt0 (no backlogging
    allowed)
  • P1 gt 0 P2gt0P6gt 0 (production must be
    non-negative)
  • Can you see why the optimal soluton will always
    set the last It variable to zero?

20
(6) Foreign Currency Trading
21
(6) Foreign Currency Trading- Contd
22
FX Arbitrage LP Formulation Decision Variables
  • Let I 1, 2, 3, 4, 5 represent the currencies of
    US, Britain, France, Germany and Japan
    respectively.
  • Decision variables
  • Xij amount of currency I to be converted in to
    currency j, measured in units of currency I for
    all I and j where I is not equal to j
  • Ex X12 the amount of US Dollars converted into
    British pounds
  • Fi the final net amount in currency I
    currency I flow in Currency I Flow out
  • Ex f1 sum of currencies converted into doalls
    (inflow) sum of dollars converted into other
    currencies (outflows)

23
Constraints
  • Flow constraints denote where the currencies come
    from and go to
  • F1 1.5648 X21 0.1856 X310.6361 X41 0.01011
    X51 (X12X13X14X15)
  • Write similarly the other four constraints
  • Non negativity
  • Xij gt 0 for all I and J and I is not equal to j
  • Fi gt 0 , I 1,.., 5

24
Objective Function
  • Maximize the final net worth in US Dollars Max
    F1
  • Additional constraint
  • If an arbitrage exists, then the linear program
    will be unbounded, and the optimizer will not
    return an optimal solution indicating how
    arbitrage profits could be obtained.
  • This add the constraint f1 lt1 (bound on total
    arbitrage)

25
Solution
1 US Dollar
1069.21
2 British Pound
5 Japanese Yen
1682.46
683.23
4 German D-mark
3 French Franc
5759.87
26
(7) Cambridge Software Corporation
27
Solution
  • Not posted
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