Our Services

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Our Services

• Practice Identity

• Website design

• Search engine optimisation Internet marketing

• Bespoke marketing campaigns

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Why bother with branding?

• Defines your practice and everything you
  represent

• Appears on all your marketing material

• First impression that you create with
  prospective patients

We create branding that is unique and encompasses
your vision our designers work with you until you
are satisfied
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How do we let patients know you exist?

• Internet

• Local press / newspapers press release

• Business networking PR

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What makes a website likely to attract patients?

• Clean uncluttered design

• Easy to navigate

• Easy to contact

• Dentist profile

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Wheres my website?

• Search Engines

• Niche Business directories

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Local National Advertising

• Analyse the competition

• Create an advertising campaign based on your
  budget

• THEFRESH advertising is always

• Loud Unique

• Written by professional call to action
  copywriters

• We act as your marketing department

THEFRESH have strong relationships with Conde
Nast publications incl. Vogue, Tatler, GQ,
Glamour.
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Measure your Marketing!

• Invest more in marketing that works

• Pull the plug on marketing that doesnt work

• How do we measure marketing at
• THEFRESH?

• Your receptionist is you number 1 asset !

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London Bridge Dental Practice
Initial meeting we established following

• Very busy central London practice Most new
  patients coming from passing trade Word of
  mouth

• Very competitive market

• Existing branding website dull outdated

• Attracting 2-3 patients/month through the
  website via Google Adwords campaign spend of
  50/day

• Client had a new flash website designed 1 week
  before meeting - cost 3K

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Web Makeover
Before
After
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The dentist profile
Mr. Michael Akere BDS, FDSRCS(Edin), FICOI
?Registered Specialist in Surgical Dentistry??

• Michael has been praised by his patients not only
  for transforming their smiles, but in particular,
  for his relaxed and informal approach, which will
  immediately put you at ease. You will be in the
  caring hands of a world-class dentist, with a
  wealth of experience in surgical and implant
  dentistry. His expertise in reshaping smiles
  using the Invisalign system has gained him the
  recognition of a platinum Invisalign provider.
  Michael has been quoted amongst his peers as
  being the ?dentists' dentist?, visiting practices
  in the London area to educate other dentists on
  the latest surgical techniques. He is very
  proactive in his postgraduate studies and travels
  the world attending courses in restorative and
  surgical dentistry to keep up to date with
  advances in all aspects of dentistry.?
• Accredited Specialist in Surgical Dentistry
• Platinum Invisalign doctor
• Fellow of the Royal college of Surgeons Edinburgh
• Fellow International Congress of Oral
  Implantologists
• Membership of the Association of Dental
  Implantologist (UK
• Member of the British Academy of Cosmetic
  Dentistry

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Plan of action

• Marketing - did not want to focus on the rising
  costs of CPC advertising

• Paid website listings across city visitor
  Infoserve throughout London for maximum
  exposure cost 10K

• Search engine optimisation to rank for keywords
  related to dentistry and south london and
  postcode se1 emphasising invisalign cost over
  last 9 months - 3K

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The results

• New patients booking for cosmetic treatment
  through the website
• 110 / month compared to a previous 3-4 / month

• Opening up an additional surgery Looking for
  associate

• Advertising on London underground Metro
  Newspaper

• New practice in Docklands / Canary Wharf

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Dental Suite

• Managed by a professional PR Company

• Good website Branding

• 2K / month PR company fee

• 2K / month newspaper / magazine adverts

• 3K / month Google adwords

• No natural SEO not indexed by google

• In last 12 months maximum of 8 new private
  patients in any one month.

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Plan of action

• THEFRESH took over from PR company 8 weeks ago

• SEO the website

• Set up new targeted dental Google Adwords
  campaign

• Cancel newspaper magazine advertising
  negotiate a new deal

• Introduce invisible braces and facial
  rejuvenation to the clinic

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The Results

• First page Google for search term dentist in
  Leicester and any other dental keyword with
  Leicester

• Reduced Google adwords bill from 3K/month to 800
  without a fall in exposure on Google

• In March07 36 new private patients booked in for
  treatment (previous maximum was 8!)

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Kissdental

• Make a move from Mixed NHS/private to private

• Marketing - non existent attracting 1-2 new
  private patients a month through conversion of
  NHS and word of mouth

• To become leading cosmetic boutique in Manchester

• A creative name that stands out from the crowd

• A logo Branding, stationary website

• Push CEREC as a USP

• Launch Marketing budget 35K

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The plan of action

• The Name kissdental

• Branding, Stationary Website

• Put Kissdental on the map

• Google Adwords campaigns SEO

• Manchester papers/magazines

• Full page adverts / press releases articles

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The Results

• Dramatic growth in months 1-6

• New private patient bookings - 40 patients a
  month in first 3 months

• March07 record of 86 new private patients

Latest campaigns

• Wedding fairs through Kissweddings
  (www.kissweddingsuk.com)

• Key 103 radio station - street team Manchester
  city

• Key103 feel good look great exclusive health show
  at Lowry hotel

• Galaxy 102 breakfast show with Wes Chelsea

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What next?

• Growing the practice Increasing brand awareness

• Marketing Kailesh as UKs leading CEREC trainer

• Manchester city centre Kissdental

• Franchising Kissdental brand nationally

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Our Clients

• Kissdental- Manchester Dr Kailesh Solanki
• Dentistry442- Rochdale Dr Sharon Walsh
• ABC dentistry - Birmingham Dr Jag Shergill
• Dental Suite Leicester Dr Kalpesh Bohara
• The Cosmetic Dental Clinic - Newcastle Dr Andy
  Stafford
• Castle dental - Wirral - Dr Pete Flemming
• Dental Perfection - Coventry Dr Ravi Talati
• Image dental Coventry Dr Amit Mohindra
• LS1 dental Leeds Dr Arminder Hare
• City Dental Leeds Dr Sundeep Gakhal
• Forma86 Harley Street London Dr Raj Kumar
• London Bridge Dental practice Dr Mike Akere
• Cadis - Blackpool Dr Tameer Alaredy

• Oradent - London Dr Michael Szass
• OrthoclinicUK - Herts Dr Kiarash Bannai
• Smile Clinic London Dr Firas Daoudi
• W1 dental London Dr Yarron Miller
• Art Dentistry London Dr Farydon Mirzai
• Visage facial aesthetics - London - Dr Virul Shah
• London Bridge dental Practice - Dr Mike Akere
• Orthodonticclinic surrey Dr Koye Ogunro
• The Mulberry - Surrey Dr Riten Patel
• S3 Dental Surrey/Kent/Sussex Dr Safeer Butt
• Croydon dental practice - Dr Christine Walker
• Bath Street dental Practice - Glasgow Dr Rita
  Ahmad

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Contactwww.thefreshuk.comt 07900 958 540e
prav_at_thefreshuk.com