Rajjat A' Barjatya

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Rajjat A. Barjatya Managing Director Rajshri
Media (P) Limited November 11, 2008
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Is Bollywood Going Digital?

• The use of Digital technology in the production
  process is growing rapidly
• Digital cinemas have redefined film exhibition,
  especially in tier 2 and 3 cities
• Mobile is a big revenue stream
• VCD gt DVD Music Cassette gt CD
• The Web began as a marketing platform but is now
  a sales distribution platform
• Vivah was the first feature film to release on
  the Internet, day and date with theatrical

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Vivah - A Catalyst

• Medium budget film
• Released simultaneously on Rajshri.com
• Over 6,500 downloads _at_ USD 9.99 each
• 99 downloads overseas (gt 60 countries)
• Growth in overall revenue pie. No cannibalization
  of traditional revenue
• Online strategy mirrored offline strategy
• Now available for free streaming on Rajshri.com

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Bollywood Drives Digital

• Rajshri.com has close to 1,000 full length
  feature films
• Free streaming and paid downloads
• Hindi films is the most popular channel
• 200 TB of video served every month (gt 50 for
  Bollywood films)
• Films streamed in gt 150 countries
• Huge consumption of the long tail
• So how much do people really watch?

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Bollywood Is Engaging

• 72 film viewers on Rajshri.com watch films for gt
  30 minutes in one go
• 32 watch films for gt 60 minutes in one go
• 17 watch films for gt 120 mts. in one go
• And we thought the web was for short form content
  only!
• Highly engaged eyeball
• Lean forward medium
• Rich media advertising performs really well

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In The Future A Huge Opportunity Lies in
Creating Bollywood Inspired Content for Digital
Media Platforms And The Future is NOW!
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Now Showing On A PC, Mobile iPod Near You
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Akbar Birbal Remixed

• Traditional Akbar Birbal anecdotes, set in a
  modern, Mumbai underworld milieu
• Endearing stories of wit and wisdom
• Hindi language with a local Mumbai flavour
• 90 video episodes of 2-3 minutes each
• 90 audio episodes of 3-4 minutes each
• SMS quotes, images and tones
• Spot-the-mistake Contest
• Released on Idea, YouTube and Rajshri

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Bollywood Is Going Digital With a
Vengeance Join The Fun!
Rajjat A. Barjatya Managing Director Rajshri
Media (P) Limited rajjat_at_rajshri.com