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Rajjat A' Barjatya

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Title: Rajjat A' Barjatya


1
Rajjat A. Barjatya Managing Director Rajshri
Media (P) Limited November 11, 2008
2
Is Bollywood Going Digital?
  • The use of Digital technology in the production
    process is growing rapidly
  • Digital cinemas have redefined film exhibition,
    especially in tier 2 and 3 cities
  • Mobile is a big revenue stream
  • VCD gt DVD Music Cassette gt CD
  • The Web began as a marketing platform but is now
    a sales distribution platform
  • Vivah was the first feature film to release on
    the Internet, day and date with theatrical

3
Vivah - A Catalyst
  • Medium budget film
  • Released simultaneously on Rajshri.com
  • Over 6,500 downloads _at_ USD 9.99 each
  • 99 downloads overseas (gt 60 countries)
  • Growth in overall revenue pie. No cannibalization
    of traditional revenue
  • Online strategy mirrored offline strategy
  • Now available for free streaming on Rajshri.com

4
Bollywood Drives Digital
  • Rajshri.com has close to 1,000 full length
    feature films
  • Free streaming and paid downloads
  • Hindi films is the most popular channel
  • 200 TB of video served every month (gt 50 for
    Bollywood films)
  • Films streamed in gt 150 countries
  • Huge consumption of the long tail
  • So how much do people really watch?

5
Bollywood Is Engaging
  • 72 film viewers on Rajshri.com watch films for gt
    30 minutes in one go
  • 32 watch films for gt 60 minutes in one go
  • 17 watch films for gt 120 mts. in one go
  • And we thought the web was for short form content
    only!
  • Highly engaged eyeball
  • Lean forward medium
  • Rich media advertising performs really well

6
In The Future A Huge Opportunity Lies in
Creating Bollywood Inspired Content for Digital
Media Platforms And The Future is NOW!
7
Now Showing On A PC, Mobile iPod Near You
8
Akbar Birbal Remixed
  • Traditional Akbar Birbal anecdotes, set in a
    modern, Mumbai underworld milieu
  • Endearing stories of wit and wisdom
  • Hindi language with a local Mumbai flavour
  • 90 video episodes of 2-3 minutes each
  • 90 audio episodes of 3-4 minutes each
  • SMS quotes, images and tones
  • Spot-the-mistake Contest
  • Released on Idea, YouTube and Rajshri

9
Bollywood Is Going Digital With a
Vengeance Join The Fun!
Rajjat A. Barjatya Managing Director Rajshri
Media (P) Limited rajjat_at_rajshri.com
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