Growth of Online Usage in Hong Kong

1
Hong Kong Market Facts
Media spending in Hong Kong does not mirror media
consumption patterns
Internet coverage in Hong Kong has grown faster
than traditional media
Consumers Average Time Spend
Media Spending by Advertisers
Source Source Nielsen//Netratings HK, Active
Internet Users 2003-2004 growth Source Media
Guide 2003 / 2004, Mindshare (Yesterday
Reach) Source Media Guide 2003 / 2004,
Mindshare (Past Week Reach)
Source Adex Report Q1-Q3 2004, HKU Yahoo!HK,
Media Consumption Survey March 2004
Total Hong Kong Population 6.9 million
Globally, internet users will number over 1
BILLION by 2007 Online usage in Asia/ Pacific is
forecasted to surpass usage in the U.S. and the
rest of the world in 2004
Age
Male 48
0 14 15 64 65
15
73
12
Female 52
Source Census Statistics Department, HK Govt,
2004
Growth of Online Usage in Hong Kong
The online market is growing fast - expected to
reach 51 penetration in Hong Kong by 2006.
Number of Internet Users
Source IDC, December 2003
Source OFTA Hong Kong, Yahoo! Hong Kong analysis
2
Yahoo! Hong Kong Facts
Yahoo! Hong Kong Unique Advantages

• The Yahoo! HK homepage has the highest traffic
  among local websites and offers unique
  advertising formats
• The entire Yahoo! Hong Kong site is designed to
  carefully balance the advertiser need for impact,
  with the user desire for ease of use

Top Yahoo! Hong Kong Properties
Yahoo! Hong Kong Reach Rank

• News
• 1 news portal in terms of unique visitors (1.01
  million users in Jan 2005), with over 68 reach
• 1 Homepage
• 1 webpage in terms of unique visitors (2.0
  million) and page views (98 million)

PVs 751M Unique Visitors
(UV) 2.2 M Reach 84 Rank
1
Source Nielsen//Netrating, Jan 2005
Key Yahoo! Hong Kong Demographics
Young Adults 20 - 34 52 of Y!HK users
Working Adults represent 82 of unique audience
essential target for Finance, Travel,
Entertainment and other industries
msn.com.hk 2 sina.com.hk
3 hong kong.com 4
Young Adults 52
Source Nielsen//Netratings HK (User Reach
PVS), Jan 2005, Chinese site only
Source Nielsen//Netrating, Jan 2005. Census
Statistics Department, HK Government