Channel 4 Portfolio is the youngest and most upmarket

1
Channel 4 Portfolio is the youngest and most
upmarket
Viewing profile
Total Commercial TV
Upmarket
Dave Total
Sky 1
More 4 Total
Sky Sports 1
Living
E4 total
UKTV Gold
ABC1
Channel 4
Five Life Total
ITV1
Five
ITV2
ITV3
Five US Total
Film4 Total
Downmarket
Younger
Older
16-34
Source BARB / Infosys TV, Jan-Sept 08. Base All
adults, network homes, all time
2
Channel 4 Digitals are young upmarket
Viewing profile Digital portfolios
Total Commercial TV
Upmarket
Sky Media
C4 Digital
Viacom
Eurosport
UKTV
IDS
Sci-Fi
ABC1
DMS
ITV Digital
Dolphin
Five Digital
Jetix
Turner
Downmarket
Younger
Older
16-34
Source BARB / Infosys TV, Jan-Jun 2008. Base
All adults, MCH Network, all time