Integrated Automation and Billing Solution

1
SWSOFT GLOBAL HOSTING SUMMIT 2006

• Integrated Automation and Billing Solution

Doug Johnson, Oleg Shaikhatarov June 1, 2006
2
HSPcomplete Background

• 2000 - development started in Singapore
• Virtuozzo needed management tools
• Create and manage VPSs
• Application templates
• Billing, monitoring
• 2001 - focus on hosting providers
• First customer Usonyx
• 2002 - June - HSPcomplete 2.0
• Reseller features
• Payment gateways
• Packaged solution

3
HSPcomplete Background

• 2003 - Plesk integration begins
• Combination of shared and VPS hosting
• 2004 - September - HSPcomplete 3.0
• Integration with SiteBuilder
• International focus
• 2005 HSPcomplete growth
• SiteBuilder, SWsoft KA Integration
• Providers in 35 different countries
• Multi-lingual notifications
• International domain names
• Bank transfer payments
• 2006 Expansion and growth

4
HSPcomplete Principles

• Providers need an easy-to-deploy automation
  solution
• Integrate all systems
• Deliver all common hosting services
• HSPcomplete requirements
• Completely integrated solution
• Works out of the box
• Revenue generation is part of a control panels
  job
• Upgrade users directly from maintenance screens
• Equip administrators with marketing messages and
  promotional tools

5
HSPcomplete Functional Architecture
Management Servers
Extended Systems
6
HSPcomplete Business Benefits Cost Savings

• Costs and Prevention
• 3 / customer / month
• Reported cost for a large, well-known service
  provider to complete routine tasks that are
  automated by HSPcomplete
• Includes changing passwords, adding / deleting
  mailboxes, updating contact information, managing
  mailbox sizes, monitoring storage, answering
  questions such as Is my service ready yet?
• 2 / customer / month
• Reported cost for a large telecom carrier to
  manually create bills and process checks
• 5 of revenue
• Reported cost of uncollectible revenue without a
  fraud checking system like that provided in
  HSPcomplete
• 2,000 / month
• Reported online advertising cost of a medium size
  hosting provider
• HSPcomplete provides tools for up-selling
  customers

7
HSPcomplete Business Benefits Increased Revenue

• Revenues and Retention
• 25 to acquire each customer
• Reported acquisition cost per customer
• HSPcomplete automatic renewals and rapid
  provisioning improves customer retention by up to
  5 per year
• 10 revenue increase
• Amount of money service providers can make by
  making upgrades easily available to their
  customers
• HSPcomplete provides upgrade capabilities
  directly from the customer control panel
• 6 extra months of revenue
• Internally developed solutions can take 6 months
  to 1 year to deploy
• HSPcomplete deployment can be completed in 2 weeks

8
HSPcomplete in Production eApps Rick Lingsch

• About eApps
• eApps is a premier provider of managed hosting
  services specializing in mission critical web
  applications using Tomcat and JBoss Java
  application servers, relational databases, and
  other advanced technologies
• Offering consists of VPS and dedicated, no shared
• Service and support is demanding for these users
• We package many of our applications ourselves

• eApps decision to automate
• Needed ERP system to meet aggressive growth
  plans
• Standardized technologies and business processes
• Wanted vendor dedicated to hosting industry
• Implemented HSPcomplete as sole platform in June
  2004

9
HSPcomplete in Production eApps Rick Lingsch

• eApps Looking ahead
• Doubled revenue since June 2004
• 2,500 VPS customers on HSPcomplete (and growing)
• HSPcomplete foundation will help us
• Deliver new and improved offerings
• Grow revenue faster than headcount

• Virtuozzo and HSPcomplete Integration Benefits
• Self service functions allow customers to do
  more, without our help
• Billing integration allows us to deploy services
  quickly
• Support staff effectiveness is maximized through
  standardization and Provider Control Interface

10
HSPcomplete 3.3 PRIORITIES

• Do What Customers Want
• Effective tracking of feature requests
• Product community
• Get feedback on early stages
• OPEN with OPEN FUSION
• Impossible to implement everything
• Modular design and documented API
• Easy accessible samples and documentation
• International ready
• Automate providers in 40 countries
• From solid markets like US and Germany to South
  Africa, Korea and New Zealand
• Improve quality and usability
• Better QA process and longer release cycles
• Simplify interface and make it standard
• Improve scalability
• Automation is needed to help you grow
• More customers means more load
• Dedicated team working on architectural
  improvements and optimization

11
Whats new in HSPcomplete 3.3

• SOAP API
• Standard XML-based API
• Language and platform independent
• Can be called from remote server
• SDK with docs and samples
• Customization techniques with samples
• Plug-ins how-to with samples (payment,
  anti-fraud, promo, domain and dns)
• Migration toolkit
• SOAP API reference
• PHP shopping cart-like online store
• Based on SOAP API
• Can be installed on remote server
• Can be used as a sample for creating any kind of
  shopping cart to plug into HSPcomplete

12
Whats new in HSPcomplete 3.3 (continued)

• Improved Plesk/Virtuozzo/SiteBuilder support
• Virtuozzo Zero-Downtime Migration (ZDTM)
• Virtuozzo EZ templates (Linux) and .efd templates
  (Windows) management
• Plesk Domain Aliases, Application Vault and Plesk
  Desktop management
• SiteBuilder for Windows 3.1
• Improved Domain/DNS services
• Bulk domain registration
• WHOIS privacy support
• Unlimited TLDs/registrars with different pricing
• Provide resellers with their own registrars setup
• Many billing improvements
• Complete set of billing reports
• Move subscriptions between accounts
• Cancellation requests management
• Mass print PDF invoices and more

13
Whats new in HSPcomplete 3.3 (continued)

• HSPcomplete management node clustering
• Possibility to install HSPcomplete on multiple
  servers to handle 100,000s customers
• Allows fault-tolerant setup with monitoring and
  load balancing
• HSPcomplete Advanced Configuration Manual
  included
• Integration with 3rd-party helpdesk systems
• Kayako SupportSuite and Cerberus Helpdesk
  integrated
• Integration based on SOAP API
• Integration with Varilogix
• Prevent fraud using automatic calling system
• Improved User Interface
• Improved browsing efficiency
• Hide/show search and action bars
• Export to Excel from any listing

14
HSPcomplete 3.3 Beta - DEMO

• Demonstration of Beta features

15
HSPcomplete Roadmap
16
HSPcomplete Roadmap

• Please contact hostsales_at_swsoft.com for an
  updated HSPcomplete roadmap slide.

17
HSPcomplete 3.4 (OPEN FUSION)
18
Wrap up and questions

• Thank you for your attention.
• Contact information
• Douglas Johnson
• 1 703 995 6221, djohnson_at_swsoft.com
• Oleg Shaikhatarov
• olsh_at_swsoft.com