RATV 132

1
RA/TV 132
People Sociality
John Chappell
Greed
(more wishes)
Money
Popularity
in-crowd, clicks, gangs, purpose, looked upon,
leader
( Wanting the best, clothes, designer jeans,
shoes, cars, wine, elitist, Paris, value, quality)
Prestige
Self Preservation
Never ending life - fallen and I cant get up
syndrome,stun gun, mace, necklace
2
RA/TV 132
People Sociality
John Chappell
Bodily Attraction teeth-hair-eyes, love,
satisfaction, contentment, fear of rejection,
Sexual Success
Freedom
Independence, Not being told what to do,
Peace
No war, cant we all just get along Rodney
King
Move Emotions
(Nostalgia, loss of loved one, family, guilt,
loyalty, Alaskan seal, tradition, hate, jealousy)
3
RA/TV 132
Commercial Categories
John Chappell
Used to avoid repetitious routine
Straight Sell
Musical
Multi-Voice
Humorous
Dramatized
Integrated
Testimonial
Device-gag