Goals, Objectives and Vision: Knowledge and Awareness of the Montana Travel Industry

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Goals, Objectives and VisionKnowledge and
Awareness of the Montana Travel Industry

• Thale Dillon, Economic Research Associate
• Institute for Tourism and Recreation Research
• The University of Montana

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Outline

• Background
• Comparison 2000 vs. 2001
• Video Clips
• Whats the problem and why should we care?
• What are we currently doing?
• What should we be doing?
• Questions

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Background

• Contradictory responses to survey
• questions lead us to believe that
• Montana residents lack basic
• knowledge of the travel industry.

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Question

• How much do Montana residents know about the
  travel industry in the state, and how much do
  they know about its impact on economic, social
  and environmental conditions?

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Awareness Questions

• General information about the travel industry in
  Montana.

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How well do you feel you have been informed about
the travel industry in MT?
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Awareness Questions

• General information about the travel industry in
  Montana.
• Influence on Montanas economic conditions.

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How much info have you been exposed to about the
travel industrys influence on Montanas economic
conditions?
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Awareness Questions

• General information about the travel industry in
  Montana.
• Influence on Montanas economic conditions.
• Influence on Montanas social conditions (quality
  of life).

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How much info have you been exposed to about the
travel industrys influence on quality of life in
Montana?
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Awareness Questions

• General information about the travel industry in
  Montana.
• Influence on Montanas economic conditions.
• Influence on Montanas social conditions (quality
  of life).
• Influence on Montanas environmental conditions.

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How much info have you been exposed to about the
travel industrys influence on Montanas
environmental conditions?
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Audio-Visual Relief
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So whats the problem?

• All industries need support from the communities
  where they operate in order to succeed.

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So whats the problem?

• All industries need support from the communities
  where they operate in order to succeed.
• Not always an obvious answer to the question
• Whats in it for me?

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So whats the solution?

• Addressing all the issues
• Quality of Life

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So whats the solution?

• Addressing all the issues
• Quality of Life
• Environmental Concerns

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So whats the solution?

• Addressing all the issues
• Quality of Life
• Environmental Concerns
• Current education/awareness efforts

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So whats the solution?

• Addressing all the issues
• Quality of Life
• Environmental Concerns
• Current education/awareness efforts
• Suggested efforts

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Resources

• Exploring Tourism Development Resident Attitudes
  in Montana 2002. (forthcoming)
• An Economic Review of the Travel Industry in
  Montana 2002 Edition. (forthcoming)
• Nonresident Summer Visitor Profile A Study of
  Summer Visitors to Montana. (Research Report
  2002-5)
• Employment and Wages The Travel Industry in
  Montana. (Technical Report 2000-1)
• Nonresident Travel in Montana Putting the
  Numbers into Context. (Technical Completion
  Report 98-2)
• All our publications can be downloaded at no
  charge from our website
• www.forestry.umt.edu/itrr

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Thank You!

• www.forestry.umt.edu/itrr