Develop an understanding of color theory and color terminology

1
Incorporating Color Techniques Using Color and
Print
INTRODUCTION

• Develop an understanding of color theory and
  color terminology
• Identify how to measure, displays and prints
  color
• Learn which colors can be reproduced well and
  which ones cannot

2
Color Modes
INTRODUCTION

• Displays and prints images using specific color
  modes
• A mode is the amount of color data that can be
  stored in a given file format

3
Color Models
INTRODUCTION

• A color model determines how pigments combine to
  produce resulting colors
• Standard color models as the basis for color
  modes

4
Image Characteristics
INTRODUCTION

• An image is a bitmap
• A geometric arrangement of different color dots
  on a rectangular grid
• Each dot is called a pixel
• Represents a color or shade

5
Understanding Resolution
INTRODUCTION

• Bitmapped images are resolution-dependent
• Highly magnified bitmapped images can lose detail
• Images with high resolution show more detail and
  more subtle color transitions

6
Work with Color to Transform an Image Working
with Color Models
LESSON 1

• Color using models of color modes
• A gamut is the range of displayed color

Lab
RGB
CMYK
7
Color Psychology
LESSON 1
8
Color Models
LESSON 1

• Four color models
• RGB Mode (desktop top)
• CMYK Mode (printing)
• Lab Model (luminance (lightness)
• HSB Model (Hue, Saturation, Brightness)
• A color mode is used to determine which color
  model will be used to display and print an image

9
RGB Mode for desktop printers
LESSON 1

• Red, Green, Blue
• Most colors in the spectrum can be represented by
  mixing various proportions and intensities of
  Red, Green, and Blue colored light

10
More on RGB Mode
LESSON 1

• RGB colors are Additive colors
• Additive colors are used for lighting, video, and
  computer monitors
• Color is created by light passing through red,
  green, and blue phosphors

11
RGB

• The computer monitor uses RGB mode
• RGB value of 0 White
• RGB value of 255 Black

12
CMYK Mode four color printing
LESSON 1

• Cyan, Magenta, Yellow, Black
• Based on the light-absorbing quality of ink
  printed on paper
• Colors are partially absorbed as the ink hits the
  paper and then partially reflected back to your
  eyes

13
More on CMYK Mode
LESSON 1

• CMYK colors are Subtractive colors
• The absence of cyan, magenta, yellow and black
  creates white
• When combined, cyan, magenta, and yellow produce
  black

14
More on CMYK Mode
LESSON 1

• CMYK mode is used in four-color process printing
• Convert an RGB image into a CMYK image to produce
  a color separation
• The computer monitor uses RGB mode so the exact
  CMYK colors are apparent only upon printing

15
Lab Model
LESSON 1

• Based on one luminance (lightness) component and
  two chromatic components
• Largest number of colors available with greatest
  precision
• Create all colors contained by other color models
• Device-independent colors will not vary,
  regardless of hardware

16
HSB Model
LESSON 1

• Based on the human perception of color
• HSB stands for Hue, Saturation, Brightness
• HSB model can be used to define a color on the
  Color palette or in the Color Picker dialog box
• HSB is not offered as a choice for creating or
  editing images

17
Hue in the HSB Model
LESSON 1

• Color reflected from or transmitted through an
  object
• Hue is expressed as a degree
• Each hue is identified by a color name (e.g., red
  or green)

18
Preparing for Commercial Printing

• Consult the printer early
• Pre-press work allows the printer to verify the
  availability of fonts and linked graphics, make
  color corrections or separations, and set final
  printing options

19
Preparing for Commercial Printing (cont.)
20
Using the Pack and Go Wizard

• The Pack and Go Wizard lets you package all the
  fonts and graphic images in a publication
• Compress files
• Embed fonts
• Can take the file to another computer

21
Postscript files

• Can create the document in postscript file