Webcasting Worldwide: A Study of Convergence, Innovation

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Webcasting Worldwide A Study of Convergence,
Innovation Business Models Among Leading
Webcasters in Multiple Countries

• Media Convergence Cooperation, Collisions, and
  Change
• Brigham Young University, Provo, Utah, USA
• October 13-15, 2005
• MODERATORS DR. RICHARD GANAHL, BLOOMSBURG
  UNIVERSITY,
• DR. LOUISA HA, BOWLING GREEN STATE UNIVERSITY

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Panel Presentations

• Webcasting A Comparison of Factors Affecting
  Global Convergence, Innovations Business
  Models, R Ganahl, BU
• Webcasting in Germany, Miriam Smith, SFSU
• Are Leading Webcasters in the US Trendsetters for
  the World? Louisa Ha, BGSU
• Leading Webcasters in Greater China One
  Language, Many Differences, Alice Lee, Min Hang,
  Yu-li Liu, Dahong Min, Clement So, Binyan Yang

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Webcasting A Comparison of Factors Affecting
Global Convergence, Innovations Business Models

• Media Convergence Cooperation, Collisions, and
  Change
• Brigham Young University, Provo, Utah, USA
• October 13-15, 2005
• PRESENTER DR. RICHARD GANAHL, BLOOMSBURG
  UNIVERSITY

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Global Research Team

• Louisa Ha, Bowling Green State University,
  Richard Ganahl, Bloomsburg University, Alex
  Arampatzis, Edge Hill University College, Ilhem
  Allagui, University of Montreal, Piet Bakker,
  University of Amsterdam, Tiziano Bonini, IULM
  University, Marylaine Chausse, University of
  Montreal, Baoguo Cui, Tsinghua University, Petar
  Djekic,University of Cologne, Mike Friedrichsen,
  University of Flensburg, Mónica Herrero,
  University of Navarre, Kenichi Ishii, University
  of Tsukuba, Astrid Kurad, Univesity of Flensburg,
  Claudia Loebbecke, University of Cologne, Claude
  Martin, University of Montreal, Catherine Monsen,
  Norwegian School of Mangement, Kyle Nicholas, Old
  Dominion University, Morihiro Ogasahara,
  University of Tokyo, Sora K. Park, Kwangwoon
  University, Asle Rolland, Norwegian School of
  Mangement, Charo Sádaba, University of Navarre,
  and Niranjala D. Weerakkody, Deakin University.

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Convergence Webcasting! the digital
delivery of textual, video content through the
Internet
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Countries In Final Study
NORTH AMERICA ASIA EUROPE
CANADA AUSTRALIA DENMARK
UNITED STATES CHINA GERMANY
HONG KONG GREECE
MIDDLE EAST JAPAN ITALY
17 ARAB CNTRYS SOUTH KOREA NETHERLANDS
TAIWAN NORWAY
SPAIN
UNITED KINGDOM
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Original Project Objectives

• STUDY BUSINESS MODELS OF 13 COUNTRIES WEBCASTING
  LEADERS
• ESTABLISH GLOBALNESS OF WEBCAST AS EMERGING MEDIA
• DETERMINE LEVEL OF DOMESTIC CONTENT CONTRIBUTION
• Eventual Project Outcomes

• STUDY OF 16 GLOBAL WEBCASTING LEADERS PLUS
  MIDDLE EAST ARAB AREAS
• ESTABLISH GLOBAL BUSINESS MODELS DOMESTIC
  CONTENT CONTRIBUTIONS
• ESTABLISH FACTORS AFFECTING CONVERGENCE,
  INNOVATIONS BUSINESS MODELS

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Research Method Sampling

• LEADING WEBCASTERS IN MAJOR BROADBAND MARKETS
• INFORMANT INTERVIEWS TO IDENTIFY MAJOR WEBCASTERS
• LARGER MARKETS N 20 SMALLER MARKETS N 10 N
  220
• Internet Measurement

• MUCH INFORMATION REGARDING SITE RANKING
  TRAFFIC IS PROPRIETARY
• OFTEN WIDELY DIFFERING DATA CONCLUSIONS AND
  RANKINGS
• DEFINITIONS, LANGUAGE, SELF-REPORTS AND
  CULTURAL DIFFERENCES

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WHAT DID WE FIND?
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Major Geog Shifts in I-Growth

• INTERNET USE 1999
• NO AM 124m 51
• EUROPE 47m 19
• ASIA 42m 16
• WORLD 243m
• TOP 10 EU DOMAINS
• YAHOO! EXCITE
• MSN NETSCAPE
• AOL MICROSOFT
• LYCOS 3 DOMESTIC
• SOURCE TOTAL INTERNET USE INCLUDES TOP 10 GLOBAL
  USERS. MMXU EUROPE, COMPUTER INDUSTRY ALMANAC, PC
  DATA ONLINE, UNPUBLISHED MANUSCRIPT BY R GANAHL

• INTERNET USE 2005
• ASIA 199m 33
• NO AM 176m 29
• EUROPE 104m 16
• WORLD 604m
• W-CAST OWNERSHIP
• DOMESTIC OWNERSHIP
• DOMESTIC CONTENT
• SOURCE CIA FACT BOOK, 2005 HA and GANAHL, et al

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Changes in I-Use Rankings

• WEB LEADERS IN 1999
• 1st USA 110.8m
• 2nd JAPAN 18.2
• 3rd UK 13.9
• 4th CANADA 13.3
• 5th GERMANY 12.3
• 6th AUSTRAL 6.8
• 7th BRAZIL 6.8
• 8th CHINA 6.3
• 9th FRANCE 5.7
• 10 SO KOREA 5.7
• SOURCE TOTAL INTERNET USE INCLUDES TOP 10
  GLOBAL USERS. MMXU EUROPE, COMPUTER INDUSTRY
  ALMANAC, PC DATA ONLINE, UNPUBLISHED MANUSCRIPT
  BY RJ GANAHL

• WEB LEADERS IN 2005
• 1st USA 159m
• 2nd CHINA 94
• 3rd JAPAN 57.2
• 4th GERMANY 39
• 5th SO KOREA 29.2
• 6th UK 25
• 7th FRANCE 21.9
• 8th ITALY 18.5
• 9th INDIA 18.5
• 10 CANADA 16.1
• SOURCE CIA FACT BOOK, 2005

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Profile of Leading Webcasters
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W-cast Ownership by Country
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Webcast Content by Origin
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Business Model by Country
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Business Model by Site Type
Content Aggregator N111 Content Aggregator N111 Branded Content N109
Clicks-and-Bricks Clicks-and-Bricks 29.7 72.4
Pure-Plays Pure-Plays 50.5 23.8
ISPs ISPs 19.8 3.8
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First Now B-band Laggards

• FIRST SOUTH KOREA 24.9 per 100 inhab
• SECOND HONG KONG 20.9
• THIRD NETHERLANDS 19.4
• FOURTH DENMARK 19.3
• FIFTH CANADA 17.6
• SIXTH SWITZERLAND 17.0
• SVNTH TAIWAN 16.3
• EIGTH BELGIUM 16.0
• NINTH ICELAND 15.5
• TENTH SWEDEN 15.1
• TWELTH JAPAN 14.1
• FIFTNTH UNITED STATES 11.4
• SVNTH UNITED KINGDOM 10.3
• SOURCE INTERNATIONAL TELECOMMUNICATION UNION,
  2005

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B-band Delivery by Techy

• RANK CTRY DSL CATV TOT TOTAL SUBSRB
• 1st SO KOREA 14.1 8.5 24.9 11.921 mill
• 3rd DENMARK 11.8 5.5 18.8 1.013
• 5th CANADA 8.6 9.1 17.8 5.631
• 8th JAPAN 10.4 2.3 15.0 19.097
• 10th NORWAY 12.3 2.0 14.9 .680
• 12th USA 4.7 7.4 13.0 37.900
• 14th UK 7.1 3.4 10.5 6.256
• 17th SPAIN 6.4 2.0 8.4 3.441
• 18th GERMANY 8.1 0.2 8.4 6.905
• 20th ITALY 7.6 0 8.1 4.701
• 21st AUSTRALIA 5.7 2.0 7.7 1.548
• 30th GREECE 0.4 0 0.4 .048
• TOTAL OECD 6.2 3.4 10.3 118.599
• SOURCE ORGANIZATION FOR ECONOMIC CO-OPERATION
  DEVELOOPMENT (OECD), 2005

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A Global Model of Convergence

• GEOGRAPHY
• GOVERNMENTS ROLE
• POLITICAL STRUCTURE
• MEDIA INDUSTRY
• TECHNOLOGY INFRASTRUCTURE
• CULTURAL ENVIRONMENT

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Geography Foster or Hinder

• SMALL LAND DENSE POPULATION FOSTER GROWTH SO
  KOREA HK
• LARGE LAND SPREAD POPULATION HINDER CHANGE
  UNITED STATES
• LARGE LAND SPREAD POPULATION COHESION CANADA
  
• Government Promote or Stall

• PROMOTE GROWTH COMPETITION FOSTER
  GROWTH ASIA SCANDAVIA
• PROTECT STATUS QUO SLOW GROWTH STIFLE
  ENTRY UNITED STATES
• COMPETE WITH PRIVATE SECTOR LEVY FEES AD
  SALES UK EUROPE

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Political Censorship or Open

• WEB TOOL OF SOCIALIZATION CONTROL CONTENT
  CHINA
• THEOCRACY TRANS-NATIONALISM RELIGIOUS
  CONTENT ARAB AREAS
• MINIMAL INTEFERENCE CONTENT EXPERIMENTATION NA,
  E ASIA
• Media Industry Friend or Foe

• STRONG TRADITIONAL MEDIA CONTENT
  EXPERIMENTATION NA, E ASIA
• UNIQUE MEDIA HISTORY PIRATE RADIO, MY-OWN
  MEDIA, P2P ITALY
• STRONG GOV/TMEDIA CONTROL STIFLE WEB
  EXPERIMENTATION MANY CBS

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Technology Infrastructure

• NEW INFRASTRUCTURE DELIVERY WIRELESS, 3G, 3rd
  SREEN JAPAN
• FIRST GENERATION INFRASTRUCTURE DSL CATV
  RELIANCE USA
• FUTURISTIC ORIENTATION CONTENT EXPERIMENTATION
  ASIA
• Cultural Environment

• GREECE LARGE EX-PAT POPULATION INTERNET TOOL
  OF CONNECTION
• MIDDLE EAST TRANSNATIONAL THEOCRACY INTERNET
  TOOL OF SOCIALIZATION
• EUROPEAN TRADITIONAL ROLE OF GOVERNMENT
  INTERNET IS CULTURAL TOOL

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Some General Observations

• INTERNETGLOBAL SITESLOCAL
• DIGITAL DIVIDE WITHIN AMONG
• MICROSOFT GLOBAL ELEPHANT
• RELATIVELY FEW GLOBAL BRANDS
• CONTENT ADULT, MUSIC, GAMING
• MASS MEDIUM TO MY-OWN MEDIUM

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LETS DO IT AGAIN!!!