RFP Comparison

1
Solicited Proposal Presentation
Dale Bass Proposing and Persuading WRIT-6550 Novem
ber 27, 2007
2
The Funder

• Peachpit Press
• Publish books under Peachpit, New Riders, Adobe
  Press, Voices That Matter and other imprints
• Sample target audience (from Peachpit)
• Students
• Teachers
• Design Professionals
• Small Business Owners

3
The RFP

• Submit a book proposal regarding intranet design
  and usability
• 19 specific requirements for book proposals on
  the Peachpit Press site http//www.peachpit.com/ab
  out/write_for_us.aspx
• Focus on the opportunity and main selling points

4
The Legwork

• Very difficult to find intranet metrics
• Contacted intranet professionals involved with
• The Intranet Benchmarking Forum
• Published intranet studies
• Researched
• U.S. Census Bureau data
• Last 5 years of Nielsen/Norman Groups Intranet
  Design Annual
• Other intranet benchmarking data

5
Book Proposal
Intranet Design and Usability A Practical Guide
for Creating Effective Sites for Employees
Dale Bass
6
Agenda

• About Me
• The Opportunity
• Three Main Selling Points
• Questions

7
About Me

• VP, Web Design and Usability Manager, Wachovia
  Bank
• 14 years of web design and usability experience
• Since 2001, in charge of the user experience for
  the enterprise intranet at Wachovia
• Nielsen rated it one of the top 10 intranets in a
  world-wide competition
• Have spoken at many conferences and seminars on
  the subject of intranet design and usability

8
The Opportunity

• Intranet metrics are challenging, but there may
  be 500,000 intranets in the U.S. and U.K.
• Every Fortune 2000 company in the U.S. has an
  intranet, with many contributors
• According to the Nielsen Norman Group, there is
  one intranet team member per 1,000 employees
  that means 115,000 in the U.S. alone

Sources U.S. Census Bureau, Shiv Singh, et al,
Avenue A Razorfish, Econtent Magazine, Booz
Allen Hamilton Consulting
9
Three Main Selling Points

• Many web design and usability books, but none
  focus on intranets
• Intranet design is different from Internet design
• Political factors
• Companies are struggling with UI consistency,
  applications, and Web 2.0

10
Three Main Selling Points (cont.)

• Intranets are very private by nature
• Competitive evaluations are almost impossible
• I will provide visual examples of best practices
  and common mistakes

11
Three Main Selling Points (cont.)

• Most people responsible for intranet design and
  usability are not HCI or design professionals by
  trade (nor should they be)
• Goals of the book
• Written in a non-technical, friendly style
• Easy to read, but informative
• Many visual examples with explanations

12
Questions?