Key Success Factors

1
Key Success Factors
Prerequisites for success
What do customers want?
How does the firm survive competition?

• Analysis of demand
• High Quality
• Low Prices
• Reliable Supply
• Customized product

• Analysis of competitionIntense international
  competition
• Low barriers to entry
• Counterfiet
• Few volume buyers

Material and product innovation Availability Low
costs Reliable supply
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The World of Zippers
3
Customers of YKK
4
Contemporary Issues Recommendations