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Kellers ARCS Model of Learning Motivation

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Title: Kellers ARCS Model of Learning Motivation


1
Kellers ARCS Model of Learning Motivation
  • Laura Blackburn
  • Kyleen Fennema
  • Lindsay Robertson
  • Amy Tippit
  • Click to get to the next page

2
Instructions
  • In this tutorial you will be given information
    about John Keller and his model of learning
    motivation called the ARCS model.
  • At the end of the tutorial you will be given a
    short quiz to help evaluate what you remember.
  • To get further along in the tutorial, simply
    click anywhere on the screen until the screen
    advances to the next page.

3
  • Developing life-long learners who
  • are intrinsically motivated, display
  • intellectual curiosity, find learning
  • enjoyable, and continue seeking
  • knowledge after their formal instruction
  • has ended has always been a major goal
  • of education.

4
WHO IS JOHN KELLER?
5
  • John M. Keller, Ph.D. in Instructional Systems
    Technology and Organizational Behavior from
    Indiana University
  • Professor of Instructional Systems and
    Educational Psychology at Florida State
    University.

6
What are Kellers contributions to education and
learning?
7
  • He was frustrated that so much of the interest in
    psychology-especially research and theory that
    accounted for learner differences in
    achievement-was concentrated on differences in
    learner ability.
  • To resolve this he developed the ARCS model of
    motivation.

8
THE ARCS MODEL OF LEARNING MOTIVATION
9
  • ARCS is a description of how to create lessons
    and tailor teaching to produce motivation in the
    learner.
  • Its broken into 4 main levels
  • Attention
  • Relevance
  • Confidence
  • Satisfaction

10
ATTENTION
  • The first step that a teacher must take when
    presenting a lesson is gaining the students
    attention.
  • Without this step, nothing else can take place.
  • It is essential to not only gain the students
    attention, but the teacher must be able to
    maintain that attention throughout the lesson.

11
There are three sub-components of Attention
  • Perceptional Arousal-The teacher provides
    something new and unfamiliar to the class in
    order to instill curiosity, uncertainty, and
    wonder in his or her students.
  • Inquiry Arousal-The teacher poses questions or
    problems for the students to solve in hopes to
    provoke inquiry and curiosity.
  • Variability-The teacher uses and incorporates a
    variety of methods and media to meet each of his
    or her students individual and changing needs.

12
RELEVANCE
  • Attention and motivation will not be maintained,
    however, unless the learner believes the training
    is relevant.
  • Use concrete language and examples with which
    students are familiar.
  • Provide examples and concepts that are related to
    learners previous experiences and values.

13
Example of Relevance
  • Create a lesson that explicitly ties
    instructional goals to the learners future
    activities an have the learners participate in
    activities in which they relate the instruction
    to their own future goals.
  • Allow learners to use different methods to pursue
    their work or allow learners a choice in how they
    organize it.

14
CONFIDENCE
  • Students can gain confidence in their own
    abilities when they experience success at
    challenging tasks.
  • Success is important but it also needs a degree
    of challenge to it.

15
Example of Confidence
  • In this lesson you will gain confidence by
    successfully answering questions throughout the
    lesson and also by successfully completing a quiz
    and getting positive feedback.
  • In a younger childs classroom they can gain
    confidence by positive feedback on assignments
    and classroom participation. A teacher should
    make steps to learning (like scaffolding) to help
    them succeed and gain confidence on their
    learning paths.

16
SATISFACTION
  • Learners must obtain some type of satisfaction or
    reward from the learning experience.
  • This can be in the form of entertainment or a
    sense of achievement.
  • Self-assessment games, passing grades, external
    rewards.
  • The best way for learners to achieve satisfaction
    is for them to find their new skills immediately
    useful and beneficial on their job.

17
Example of Satisfaction
  • In this lesson, students will achieve
    satisfaction by applying knowledge that they
    learned to successfully answer an opened ended
    question. Students will also be given ideas for
    how this knowledge could benefit them.

18
Why is ARCS important in teaching?
  • To use as a tool for all lesson planning,
  • As the book tells us, learning theorist Gagne
    suggests that attention is a critical first event
    for good instruction.
  • Learning theorist Dewey tells us that curriculum
    should be relevant and arise from students
    interests.
  • The ARCS Model will assist teachers in meeting
    these goals effectively.

19
Assessment
  • Which of these are the four levels of Kellers
    ARCS Model?
  • attention, relevance, coercion, satisfaction.
  • accuracy, relevance, confidence, society
  • accuracy, relevance, confidence, satisfaction
  • attention, relevance, confidence, satisfaction

20
2. If a teacher were to set challenging, yet
achievable goals for students and test them
accordingly, the teacher would be following which
level of ARCS?
  • attention
  • relevance
  • confidence
  • satisfaction

21
3. The teacher placing a sealed box covered with
question marks on a table at the beginning of
class is an example of
  • Attention
  • Relevance
  • Confidence
  • Satisfaction

22
4. What needs to be gained before anything else
can take place in the learning process?
  • Relevance
  • Attention
  • Satisfaction
  • Confidence

23
5. Sam, a 4th grader just completed his first
on-line assessment test. When he was finished,
his high score appeared on the computer screen
along with an animation sequence acknowledging
his high score. Sam felt very proud and excited.
Which aspect of the ARCS model does this
correspond to?
  • Relevance
  • Confidence
  • Satisfaction
  • Attention

24
6. According to Kellers model of motivation,
praise from a supervisor, a raise or a promotion,
and a certificate of achievement are a form of
external rewards and can all be related to which
level of the ARCS model.
  • Attention
  • Satisfaction
  • Relevance
  • Confidence

25
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26
Try again!
27
References
  • http//www.epls.fsu.edu/people/JohnKeller.cfm
  • http//www.ittheory.com/keller1.htm
  • http//www.ericdigests.org/1998-1/motivation.htm
  • http//www.ils.unc.edu/daniel/214/MotivationSmall.
    html
  • Roblyer, M.D. Integrating Educational
  • Technology into Teaching 3rd Ed. Columbus
    2003.
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