Company as a good citizen may it spread CSR idea among society

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Company as a good citizen - may it spread CSR
idea among society?

• Vilnius, 30 November 2006

2
Who we are? Corporation, like any other person,
is a citizen of society it lives, but company
influence is much stronger.

• TP Groups turnover was an equivalent of 1,9 of
  Polish GDP in 2005
• TP invested in non-tangible assets more then 20
  billions PLN in 2000-2005 this amount is equal
  to the cost of 1400 km highways building of 1400
  km
• TP Group paid 2.6 billions PLN of taxes (VAT,
  CIT) in 2005, which means that in each 100 PLN of
  government budget, 1.44 PLN came from TP Group.
• We were noticed as one of two Polish companies in
  UE ranking of investing in RD.
• but we are company who let down our customers
  too.

3
How we want CSR to be understood?
CSR management philosophy results directly from
our mission it obliges us to improve relations
with all stakeholders, looking for their trust
once again . It is definitely not PR, but
long-term investment in future competitive
advantage, an crucial element of value
creationeven if not many people cares about it
yet.

• Telekomunikacja Polska declares
• to do business in line with ethical standards
• fair competitiveness
• respect for employees,
• high quality standards of management and
  corporate governance,
• zero tolerance for corruption
• non-political character,
• care about environment.
• Source Kodeks Etyki TP, p.1

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an crucial element of value creation We may
profit or lose value in any step


Marketing sales after sales
Product preparing
Stakeholders
Stakeholders
Suppliers

• In any stage of value creation, responsible or
  irresponsible approach influences on value
  creation process
• In any stage our responsibility depends on our
  partners / stakeholders responsibility
• CSR means dialog, dialog needs two partners.

5
Suppliers - example

• We have implemented suppliers evaluation
  (QREDIC)
• Quality
• Responsiveness, Personalized relationship
• Ethics Environment
• Delivery
• Innovation
• Costs

• Experience
• local suppliers not always
• understand reasons for asking them
• they are more and more interested in
• showing their CSR engagement as competitive
  advantage.

6
Product preparing - example

• TP has been always focused on children's
  wellbeing in its social and charity projects for
  years, so protecting children against adult
  content in Internet was a natural reaction of
  our product managers.
• Parental control functionality implementation.

• Our broadband access is the only in Poland
  awarded by Child Friendly World
• Experience CSR gives competitive advantage and
  force competitors to catch up with us.

7
Sales and after sales service - example
Customers satisfaction sales and after sales
service
We have set up regular bilateral workshops with
customer organizations, which gives opportunity
to discuss the most important problems and
prevent distrust between partners. Experience
stereotypes and distrust between partners are
serious obstacles, which may destroy constructive
dialog.
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Sum - up

• To overcome distrust and stereotypes between
  partners, which unable any dialog, lack of dialog
  destroys CSR - we have to start to talk
• To understand that we may build competitive
  advantage and create value on CSR with profits
  for both partners we have to find win-win
  solution
• To show partners that there is a demand for
  responsibility - demand always determines
  supply.

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