Biogen IDEC Phase 1 Web Site

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Biogen IDEC Phase 1 Web Site

• Information Architecture (high-level)

J. Howe - September 19, 2003
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agenda

• IA process discovery
• IA design objectives user experience
• Sitemap 1 high-level view
• Sitemap 2 Products area
• Review print-outs Next steps?

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IA process - discovery
Users Business Context Content IA

• Business
• Context

Business models goals, corporate culture,
resources
Users
Content
Information needs, audience types, expertise,
tasks
Document types, structure, attributes (for
content management)
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IA design objectives user experience

• Primary users employees, potential employees,
  investors
• Simple, easy, straightforward experience
• Company is patient-focused
• Company is warm, approachable, trustworthy
• Products need to be more out-front
• Company is results-oriented
• Company is global - new company builds on
  strengths of both organizations
• Worldclass science
• Attractive, innovative partner

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Sitemap 1 high-level view
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Sitemap 1 Products area
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Review print-outs next steps?