Australian V8 Ute Racing

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Australian V8 Ute Racing
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TYPE IN COMPANY DETAILS And add COMPANY Logo Here
Australian V8 Ute Racing
Insert Image of Team or Ute in here
Presented to (Type in name of Client
representative HERE)
Presented by (Type in name of your Team
representative HERE)
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The AIM

• To build new business for the (CLIENT) brand
  through a strategic
• media platform with one of Australias highest
  profile motor sport
• categories delivering the following
• Brand Exposure through mass media exposure,
  particularly television
• Promotional opportunities to stimulate floor
  traffic at the retail end
• Involvement in a series that adds personality
  to the brand
• Corporate Hospitality and V8 Ute hot laps
  where appropriate
• Opportunity for television and media placement
  on SEVEN Network

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Why MOTORSPORT should be in the marketing mix
Motor racing is now the second most watched sport
on Television in Australia - equal second with
Rugby League at 22 million viewers (cumulative)
for the 2007 season Official OZTAM TV
Ratings Motor Racing is now the second largest
sport worldwide in television and spectator share
second only to Soccer. NASCAR in the United
States has proven a touring car category can be
more popular than the traditional ball sports
NASCAR is now the 2nd most watched sport in the
USA Attendance at V8 Supercar events has doubled
in the past 10 years Motor Racing is the third
most attended spectator sport in Australia
- only horse racing and AFL are bigger in
attendance. (however have more events)
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POSITIONING
V8 Utes own a very defined niche and offer
much of the benefits associated with V8 Supercars
at a fraction of the investment level. The V8
Ute category delivers Australias heartland -
Ford Vs Holden V8 plus the rural culture and
urban appeal reflected in the series offers a
deep pool of potential new customers. Exit Polls
and TV Ratings prove the V8 Ute Series is the
highest profile support category second only to
V8 Supercars in crowd and rating appeal Our key
values are as follows Entertainment, fun,
larrikin, truly Australian, more urban than
country in appeal, masculine and approachable.

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NATIONAL and INTERNATIONAL Media

• All V8 Ute series rounds are televised on
  free-to-air TV in Australia and New Zealand. The
  V8 Ute television package also airs on Fox Sports
  nationally, Motors TV Europe, South America,
  South East Asia.

• SEVEN NETWORK 2009 - Coverage of the V8 Ute
  series will go to air nationally on the SEVEN
  Network with a minimum of over 9 hours committed.
• This will include 8 x one hour post produced
  programmes plus live races from Clipsal, Darwin,
  Bathurst, Symmons Plains, and Homebush.
• The replay timeslot is a stand alone V8 Utes
  branded programme Saturday afternoons following
  the V8X Magazine style Television program on
  SEVEN Network. Live races part of the V8 Supercar
  telecast.
• - The TV programme will be produced by V8
  Supercars Australia Television.

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09 Race CALENDAR
R1 Mar 19/22 Clipsal 500 SA R2 May
1/3 Winton Raceway VIC R3
May 29/31 Symmons Plains TAS R4 June
19/21 Hidden Valley NT R5
July 10/12 Townsville Street Race
QLD R6 Jul 31/Aug 2 Sandown Raceway
VIC R7 Oct 8/12 Supercheap Auto 1000
NSW R8 Dec 4/6 Sydney 400 Homebush
NSW
- All V8 UTE Series rounds are on the V8
SUPERCAR Level One Race Programme
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TV Ratings
The ratings figures for the 2008 season show a
marked increase over previous years ratings due
to the increased number of live races as part of
the 2008 television package. Full ratings data
is available however as a summary
TOTAL CUMULATIVE VIEWERS after 8 Rounds
5,650,040 viewers (based on average audience
all people 18 plus OZTAM figures in 5 Cap City
and regional markets, doesnt include FOX SPORTS,
Cable, Satellite or International
coverage) KEY TARGET MARKET Males 18 -
54 Absolute Core 25 54
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The DEMO Split
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Crowd FIGURES
Almost 1 million spectators watched the V8 Ute
Racing action on track during the eight rounds of
the 2008 Yokohama V8 Ute Series. Major street
events such as the Clipsal 500, Gold Coast Indy,
plus the new 2009 events such as Townsville and
Homebush bring all the action of motor racing
direct to the fan base. These events and other
iconic tracks such as Sandown and Bathurst, plus
traditional heartland tracks such as Winton
and Symmons Plains give the V8 Ute series a major
profile in Australian motor sport and with crowd
figures at V8 Supercar events doubling in the
last 10 years, offers a serious marketing
opportunity direct to an extremely loyal fan
base.
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V8 Ute Web Site HITS
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The TEAM
(Add in details of your team, past history,
driver CV, successes etc - type face is comic
sans 16 pt in size bold)
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The BENEFITS
Th BENEFITS
(Add in here the benefits your team can offer
potential partners Duplicate slide and add second
page if required)
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SIGNAGE Placement
(Insert signage placement details and images of
ute/apparel/ transporter etc in here. Duplicate
slide and add further pages if required)
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PROMOTIONAL Leverage
(Add in promotional benefits your team can offer
prospective commercial partners, duplicate slide
and add further pages if required)
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The VALUE
Independent analysis by leading sports marketing
Company REPUCOM has proven that investment in the
V8 UTE series delivers extensive brand
exposure. Front running teams in the series
regularly generate over 1 million dollars value
in brand exposure value, costed at the rate card
value for the timeslot. The top five
championship contenders delivered the following
in 2008
(Replace above with your own REPUCOM figure if
required)
www.repucom.com
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The INVESTMENT
(Add in here Investment level required and
proposed payment plan)
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Lets Tick the Boxes for (CLIENT)

• This V8 Ute package is totally integrated to
  deliver branding, product positioning and
  promotional leverage aimed at building business
  at the retail end. The V8 Utes 4 year agreement
  to appear as a key support category to the V8
  Supercar series ensures long term continuity.
• Exposure to almost 1 million spectators on track
• Television exposure in excess of 5 million
  viewers based on previous ratings for the
  timeslot (not including Fox Sports, Cable or
  International coverage.)
• Free to air exposure on 2 free to air Networks,
  (Australia and NZ) and International exposure
  through Europe, Asia and South America
• Potential logo exposure value in excess of 1.5
  million dollars at rate card value based
  on logo exposure independently measured.

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The PARTNERS
Australian V8 Ute Racing P/L is owned by the 32
shareholders that each own vehicles that race in
the series. The Company has been granted the
category management rights for the series from
the Confederation of Australian Motorsport (CAMS)
for a period of 10 years. This gives the series
great continuity and a long term horizon to
develop a real impact for the series and the
brand. Other commercial partners committed long
term for the series include Yokohama, Ford,
Holden, Disc Brakes Australia, Bob Jane T Marts,
Rodney Jane Racing Wheels, Century Batteries,
Quadrant Suspension, Pacemaker Headers. Australia
n V8 Ute Racing P/L has appointed SPHERIX a
management Company owned by professional
motor sport consultants Bill West and Craig
Denyer to organise, administer, promote and
manage the series on a six year term.
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Team CONTACT
(Insert Contact Details for Team)
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