IP Audit Prelude to IP Strategy

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IP Audit Prelude to IP Strategy

• June, 2005
• Maputo, Mozambique

Intellectual Property and New Technologies
Division
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Process Overview

• I. Review
• II. New Term--Clusters
• III. New Terms--Brands
• IV. Survey of Audit Tool
• V. Small Group
• VI. Lunch
• VII. Plenary session
• VIII. Award of Certificates
• IX. Follow Up

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Reviewwhat we have done

• Learned about IP Strategy
• Relationship of IP to Technology
• Principle of technology OWNERSHIP.
• How IP relates to economic growth
• IP Incentives
• IP skills
• IP and funding
• Practiced our theory

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Economic Growth
Technological Development and Solutions
Marketing
Policy Commitment
Networks
Clusters

Theme 3 Policies
Theme 3 Incentives
Theme 5 IP Audit Plan
Theme 4 Funding
Education
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Networks at Work
LocalForeign Investment
RD Joint Ventures
Manufacturing
Joint Venture Revenues from Sales
Licensing Royalties
IP Portfolio
INCOME FLOWS
RC
RD Network
CE
University
Patents Trademarks Industrial
Designs Geographical Indications Works (Technical
Documentation, Schematics, Specifications) Know-H
ow
IP
University
CE
RC
Consultants Fees
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Because IP is in Every Sector...
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II. Clusters
IT
Energy water
Medicine Traditional medicine
Tourism Cultural Industries
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More on Clusters

• Technology and Science Parks
• Physical places where clusters growth
• Networks
• Rings
• Focus on competitive advantage
• Stand out/Fit In

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Hard vs. Soft Technology Park Strategies

• Hard Business model based on real estate and/or
  tax revenues
• Soft Business model based on IP assets,
  services and spillovers
• employment, service industry (Singapore)
• ring effect bus. stimulation (Princeton)
• IP asset development (Stanford)
• marketing
• economies of scale

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Characteristics of Soft Tech Parks

• Higher education research link
• Clustering and technology vision
• Intangible asset strategy
• Incubation, prototyping, marketing services
• Information management
• Incentive programs
• IP professional services available
• Funding for intangible asset rich start-ups
• Networks of networks

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New Terms Branding

• Related to Clusters
• Commercial branding
• National brand
• Human capital development/brain gain
• Good technology cluster decisions
• Market Mozambique

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Challenges in Moving to IP Asset Strategy

• Prioritizing education and RD
• Incentives for scientists
• Prioritizing technology sectors--clusters
• Meeting the challenge of funding
• Using networking strategies
• Training professionals who can work with IP
• Engaging in technology transfer with a clear
  definition and awareness of risk
• Using national branding and marketing

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IP Audit Tool

• Review categories
• Questionnaire format
• Confidential
• Data gathering
• Prelude to IP Strategy

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