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CHAPTER 12: INTRODUCING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS - PowerPoint PPT Presentation

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PPT – CHAPTER 12: INTRODUCING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS PowerPoint presentation | free to view - id: 24f056-ZDc1Z



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Title:

CHAPTER 12: INTRODUCING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS

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Introduce products that reflect the brand's distinctive benefit, attribute, or feature. ... Must create points-of-parity and points-of-difference in extension category ... – PowerPoint PPT presentation

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