Mainstream Market for Products produced by Micro Entrepreneurs and means to sell in Larger Market Place

1
Mainstream Market for Products produced by Micro
Entrepreneurs and means to sell in Larger Market
Place
2
Entrepreneurship Promotion

• Definition of An entrepreneur
• An entrepreneur is essentially a person who is
  not only self-employed but generates employment
  and income for others through a combination of
  efforts requiring zeal and capability to
  transform physical, financial, natural and human
  resources for production possibilities to extract
  the business potential within any situation.

3
Entrepreneurship Promotion

• Entrepreneurs should be able to produce
  innovative goods and services to suit to the
  market demand as well as earn a profit. Besides
  the above qualities, women entrepreneurs need to
  have additional quality in terms of determination
  and tenacity and additional skills in terms to
  access to ICT to cope with adverse situations,
  which seem to confront the female entrepreneurs
  more than their male counterparts in a given
  situation.

4
Promotion of Womens Entrepreneurship

• It is a means to alleviate womens unemployment
  and poverty and also stimulate economic growth.
• Womens entrepreneurship promotion aims at
  eliminating gender specific barriers which limits
  womens capacity to up businesses. These include
  inadequate access to information, business
  networks as well as the traditional attitude
  towards the gender role.

5
Entrepreneurship Promotion Objectives

• To contribute to the elaboration of strategies
  and policies supporting women in using their
  entrepreneurial potential.
• To raise awareness among regional decision-makers
  concerning the importance of promoting womens
  entrepreneurship.
• To develop tools such as financing, incubators
  and seminars for encouraging potential women
  entrepreneurs.

6
Entrepreneurship Promotion Objectives

• To set up regional networks supporting womens
  entrepreneurship.
• To develop training and education that
  contributes to creating an entrepreneurship
  culture for women.
• To contribute in the capacity building and
  training of entrepreneur regarding ICT.

7
Mainstreaming of Products of Micro-Entrepreneurs
in the Global Market
8

• 1- The importance of Finding out information
  about customers and potential customer.
• A product can never be sold without having
  customers to buy it .

9

• So you have to ?
• Know your customers
• And the consumer Buying Behavior.
• There are 4 factors
• Cultural
• Social
• Personal
• Psychological

10

• 2- How to price you product?
• Factors affecting pricing
• Market Demand
• Competitors
• You have to do market study

11

• 3 - Development of Product.
• Quality control.

12

• 4 Marketing tools
• Brochures
• E-Catalogue

13

• 5 - Branding.

14

• 6 - Fairs and Exhibitors
• Local
• Regional
• International

15

• 7 - Applications of ICT
• Website
• E Catalogues.

16

• 8 - Networking
• Through organizations

17
E-commerce and Women Entrepreneurship Promotion

• E-commerce Definition
• Any use of information and communications
  technology by a business that helps to improve
  its interactions with customers or suppliers.
• The definition encompasses both domestic and
  international business. SMEs may find beneficial
  ways to use e-commerce to enhance relationships
  with their domestic customers and suppliers as
  well as internationally.

18
Potential Gains from e-Commerce

• Find new customers and partners and suppliers
  domestically and internationally
• Serve current and new customers better, hence
  offering more value to them
• Improve the efficiency of their business
  processes
• Offer entirely new services and products even
  start entirely new businesses.

19
Marketing

• Marketing is always an obstacle facing women
  entrepreneurship. ICT is crucial for marketing of
  products.

20
ICT Benefit For Women Owners Of SMEs

• E-commerce may offer them comparatively more
  advantages to find new customers and suppliers
  especially in markets they have not easily been
  able to reach before either internationally or
  regionally.
• Access to Information
• The most valuable application is information
  accessing to facilitate their business and
  generating and disseminating information about
  it. Women entrepreneurs globally have said that
  access to information, especially market
  information, is their first priority in
  accelerating the growth of their businesses.

21
Role of Business Organizations in Mainstreaming
of Gender in The Global Market
22

• NGOs contribute to the empowerment of women and
  development of human resources of
  micro-entrepreneurs through
• Training.
• Capacity Building.
• Technical Assistance and Support Services.
• Advocacy.
• Project Development.
• Networking.

23
Training

• Women outside the formal schooling system and
  already in the workforce need access to
  technology training to retrain and upgrade skills
  as well as to acquire new ones. Such improvement
  requires interventions at all levels of
  education.

24
Capacity Building

• Empowerment of women in the context of knowledge
  societies is understood as building the ability
  and skills of women to gain insight of actions
  and issues in the external environment which
  influence them, and to build their capacity to
  get involved and voice their concerns in these
  external processes, and make informed decisions
  regarding their business and promoting of their
  productions.

25
Capacity Building

• It entails building up of capacities of women to
  overcome social and institutional barriers, and
  strengthening their participation in the economic
  and political processes for an overall
  improvement in their quality of lives.

26
Technical Assistance and Support services

• Human resource development for system support To
  ensure the presence of girls and women among the
  technologically trained, campaigns could be
  developed to attract and retain women
  professionals.

27
Advocacy

• Strengthening institutional capacity to integrate
  gender considerations in policies and programs
  and supporting women's equitable access to
  training is required to ensure that women's needs
  and concerns more effectively addressed.

28
Project Development

• Effective partnerships with NGOs to include a
  range of project development, implementation and
  delivery systems can contribute to the
  effectiveness and range of marketing the products
  of micro-entrepreneurs.
• Many innovative activities and models for
  marketing are being developed by NGOs which
  contribute to improved consultation, human
  resource development, and incorporating gender
  equality considerations.
• Programs will have to be designed and put in
  place that ensures women's access to the
  technologies that can empower them in many
  aspects of their lives.

29
Networking

• Networking is crucial to have access to the
  global market.
• Affiliation to regional and international women
  organizations.

30
Conclusion

• Access to the global market
• Information and communication technologies have
  enormous potential to link remote communities to
  global markets.

31
Recommendations

• Database Establishment of a Databank for Business
  women, experts, industries, products, etc.