Riga

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The Marketing Strategy of Tallinn University
and the Developments in the Co-operation of
Estonian Universities

• Riga
• 11th of December 2006

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Tallinn University

• was established in March 2005 as the result of a
  merger of several universities and research
  institutes
• in Tallinn

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TU Programmes

• Masters Programme
• 1) Erasmus Mundus programme
• Digital Library Learning
• 2) Anthropology
• 3) Interactive Media and Knowledge
  Environments
• 4) Communication Management

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• 5) European Perspectives on Social Inclusion
• 6) European Studies Europeanization of
  Governance and Politics
• 7) Film Arts
• BA in Media

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• Semester long courses
• 1) Baltic Studies
• 2) Social Work and Social Policy in Estonia
• 3) Practical Estonian Language
• 4) Russian Language and Culture

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• 5) Human Development and Social Environment
• 6) Psycho-Cultural Approach to Art

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Tallinn Summer School

• Estonian Language and Culture
• Russian Language and Culture
• Italian Language and Culture
• French Language and Film Art
• How Collectivities Remember
• Social Work and Social Work Policy Issues
• Eco-tourism
• Painting Workshop
• Juri Lotman and Zara Mints Archives and Memorial
  Library

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• Kossakovskis Master-class on Documentary
  Film-making
• Baltic Studies

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International Students(incoming)
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By countries

• Latvia 37, Russia 22, Finland 18,
  Lithuania 14, Italy 10, France 8, Spain
  and Germany 7, Sweden 5, Japan, USA, Canada,
  Mexico, China, Denmark, India, Ukraine, India,
  Greece.
• In 2006/07 180 incoming students

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Outgoing students
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Outgoing 2006/2007

• Students 68
• Lecturers - 55
• By countries
• Students Finland, rest of Europe
• Lecturers Finland, Latvia, rest of Europe

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Measures to promote outgoing

• Regular presentations for students
• Regular posting via mailing list to promote study
  and teaching offers
• Easy procedure for paper work
• Excellent cooperation with academic coordinators

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Market research

• European Commissions Directorate for Education
  and Culture
• November 2004 December 2005
• Perception of European Higher Education in Third
  (non-European) Countries
• Academic Cooperation Association (ACA)
• Coorporation - Study in Estonia

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Study in Estonia

• Consortium between Estonian public universities
• HE Promotion outside Estonia
• Joint booths on fairs marketing seminars
  regular meetings
• Sharing information and networking

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Does it work?

• Medium level cooperation
• Cost-effective
• Needs development, but
• Works because it is based on mutal interest

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Target countries

• close neighbours (Russia, Latvia, Lithuania)
• but also (Ukraine, Kazakhstan, Central Asia)
• Nordic countires (Finland)
• EU countires (Germany, Spain, France, new members
  like Poland, Czech Republic, Bulgaria)
• rest of Europe (Turkey)
• Asia

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Educational Fairs

• 2006
• Turkey (October, 2006)
• St Petersburg (November, 2006)
• Asia Link - Bangkok and New Delhi,
• (November, 2006)

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2007

• St Petersburg and Moscow (February)
• Vilnius (February)
• Riga (March)
• Kazakhstan (March)
• Asia Link, 2007

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Other aspects

• TU brochures
• Website
• Alumni
• Representatives
• Articles in foreign newspapers
• Cooperation

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• www.tlu.ee/eng
• Thank you.