WHY have Spain on your radar screen

1

• WHY have Spain on your radar screen?
• Because ..
• Spain is among the nine largest economies in the
  world.
• It is one of the fastest growing economies in the
  EU. This trend is expected to continue.
• Growth in 2005 was 3.4.
• Per Capita income 22,421

2
And

• Spain is the United States 6th European market
  and its 13th largest international market, with
  385,000 arrivals in 2005. This is a 16
  increase over 2004, one of the highest percentage
  increases in Europe.
• Summer 2005 year-on-year increase averaged 26.
• Long-haul travel represents approximately 10 of
  all outbound travel from Spain. Top long-haul
  destinations are the United States and Morocco
• Conservative projections for 2007 are in the 7
  range.

3
Its PEOPLE
SPAIN

• Population 44 million
• Per the latest figures, 67 of the population is
  between the ages of 16 and 64.
• Spaniards enjoy four weeks of paid vacation every
  year approximately three weeks in the summer
  (mainly in August) and the remainder spread out
  between Christmas and Easter

4
Their Habits

• Spaniards are late planners. However, they tend
  to pre-book hotels, and transportation when
  traveling abroad. The use of internet is on the
  rise for these categories.
• In general, 64 of trips are vacations, 35 are
  visits to friends or relatives, 19 are business
  trips.
• The average length of stay in the U.S. is 13.9
  nights.

5
Theres Still More

• New York is the most popular destination followed
  by Florida and California (including flydrive to
  Arizona and Nevada).
• Skiing is also on the rise.
• National Parks also generate a lot of interest.
• There is a growing interest in outdoor tourism.

6
How can you increase your market share?

• Join the Visit USA Committee Spain!
• Victor Muntane-Pavillard, President Tel
  34-93.297 3920
• E-mail vmuntane_at_visitusa-spain.com
• Francisco Carnerero, Vice President Tel
  34-93.272 3030
• E-mail fcarnerero_at_visitusa-spain.com
• Ramon Juntadez, Secretary Tel [phone]
• E-mail rjuntadez_at_visitusa-spain.com
• Fernando Alvarez, Treasurer Tel [phone]
• E-mail falvarez_at_visitusa-spain.com
• José Blazquez, Vocal Tel [phone]
  4700
• E-mail blazquez_at_usairways.com