Business Research for Decision Making Sixth Edition by Duane Davis Chapter 10 PDC Using Survey Instr

1
Business Research for Decision MakingSixth
EditionbyDuane DavisChapter 10PDC Using
Survey Instruments

2
Primary Data Collection

• Data collected from original sources for a
  particular purpose.
• Two principal methods of PDC
• Active
• Passive
• Qualitative versus Quantitative Research
• Three primary classification dimensions for PDC
  Methods
• Degree of Disguise
• Degree of
  Structure
• Method of
  Collection

3
PDC Decision Framework
Figure 10.1
4
Interactive Conditions Required for Successful
Interviewing
Figure 10.2
5
Tactics to Help Ensure Respondent Motivation
Exhibit 10.2
6
Tactics for Successful Telephone Interviewing
Exhibit 10.3
7
Summary of Findings on Response Rate Inducements
Table 10.1
8
Techniques for Adjusting for Nonresponse Bias in
Mail Surveys
Table 10.2
9
Comparison of Data Collection Methods
Table 10.3
10
Some Primary Data Collection Vendors
Table 10.4
11
Frequently Used Strategies in the Collection of
Data
Figure 10.7
12
Decision Alternatives in the Make-or-Buy Decision
Figure 10.8
13
Key Managerial Questions Pertaining to Primary
Data Collections
Exhibit 10.5