Nike Fresh Dreams on the Green

1
Nike Fresh Dreams on the Green

• Name Clearly Indicates the title sponsor
• Name Plays off of the Golf Theme
• Green- Significance of outdoor event often a
  symbol for fresh

2
Slogan

• Making Dreams Come True

• Implies the connection of the Fans becoming part
  of the game
• Implies the connection with the Make-A- Wish
  Foundation
• Connection With the Title of the Event

3
Sponsorship Goals
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Sponsorship Elements
Nike Fresh Interaction Zone

• The interaction Zone will provide Entertainment
  for the families that come to watch the event.
• Each Sport Will be represented with Arcade Style
  Games to reinforce the multi-sport nature of the
  event.

5
Interaction Zone Games

• Basketball Shootout
• Bubble Hockey
• QB Toss

• Longest Putt
• Speed Pitch

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Sponsorship Elements

• 9th Hole Nike Fresh Eagle eye Camera
• PA announcements
• 50,000 in Radio Ads
• 50,000 in Print Ad- Locally and Regionally
• Banners
• Permanent Ad on the Leaderboard
• Nike Fresh Update Televisions on-site
  broadcasting other sporting events?

7
Sponsorship Benefits

• Two Spots to play with the celebrities
• 20 Tickets in the secured seating
• 10 each location- 1st Tee Box, 18th Hole
• 30 regular admission tickets
• 20 Passes into VIP tents
• 20 VIP parking passes
• 50,000 donated to Make-A-Wish foundation in the
  Nike Fresh Name
• Other ideas?

8
Players

• Top (5) Players Chosen from each of the
  respective sport
• Each Fan that enters plays with 3 other fans and
  their randomly selected Celebrity
• More info?

9
Players Golf

• Phil Mickelson
• Tiger Woods
• Vijay Singh
• Ernie Els
• 5?

10
Players Baseball
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Players Hockey

• Mark Messier
• Wayne Gretzky
• Saku Koivu

• Jeremy Roenick
• Steve Yzerman

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Players Basketball