Welcome to Spain

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Welcome to Spain
Amber Bock Brett Biggins Amber Christman Rachel
Rikkers
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History

• Hispania
• coast or island of rabbits
• Failure to welcome industrial revolutions
• 20th century keeping up with the world

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Climate

• Climate
• Northern rainy Spain
• Southern dry Spain
• One of the highest countries in Europe

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Family

• 80 cite as very important factor
• More young people are staying at home
• Decline in the number of marriages
• Average age women 26, men 28
• Role of women in the workplace is increasing

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Education

• Literacy rate of 97
• Levels of education
• Required to attend from ages 6-16
• Then attend either upper grade vocational
  training or university studies after secondary
  education

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Political System

• Composed of a king and queen
• Have a democratic society
• King oversees everything in the government

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Political System

• As a result of a democracy, three branches of
  government were formed
• Executive, Legislative, and Judicial
• The Legislative section is called the Spanish
  parliament, and represents the Spanish People.

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Political System

• The judicial branch of government is the highest
  jurisdictional power of the State, except in
  matters dealing with the constitution.
• The president of the court is appointed by the
  king.

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Political System

• The executive branch has a prime minister that is
  appointed by the king
• The prime minister has control over the
  government and the Congress of Deputies.
• People can be removed from office by the king on
  a nomination from the prime minister.

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Religion

• Majority- Roman Catholicism
• Minority- All Others
• Loosing Importance
• Decline in men joining priesthood
• Decline in people attending mass

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Aesthetics

• Music Dance
• Flamenco
• Running of the bulls

• Rich culture
• Art

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Diet and Nutrition

• Drawn from many cultures
• Phoenicians
• Greeks
• Romans
• Arabs
• Known for many foods such as olive, wines,
  seafood, Tapas, and Gazpatcho

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Housing

• High cost of buying
• and renting
• 1960-1970s Lack
• of house planning
• One-family dwellings

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Clothing

• Representative of the fashion in European culture
• Professional attire is expected for business
  people

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Recreation, Sports, and Other Leisure Activities

• Nightlife
• Auto Racing
• Basketball
• Cricket
• Cycling
• Golf
• Martial Arts
• Rugby

• Skateboarding
• Soccer
• Tennis
• Bullfighting
• Boating
• Scouting
• Parks and Public Lands

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Health Care

• Publicly Financed
• Aging
• Private Health Insurance

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Language

• Official language is Spanish
• Second Languages

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Population

• Just under 40 million
• In 2000, the birth rate was 9.22 births per 1000
  people
• Per 1000 live births there are only 4.99 deaths.
• Total populations sex ratio is 0.96 male/female

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Economics Statistics

• GDP runs at 548 billion a year
• GDP rate is 3.6
• Capital Breakdown
• 63 Services
• 33 Industry
• 4 Agriculture

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Transportation

• Surrounded by water, making the merchant marine
  business the lead outlet of trade.
• Highways, waterways, pipelines, railways, keep
  trading in motion.
• 105 airports, and a few heliports

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Communication Systems

• Main Telephone Lines
• Cellular Phones
• Radio Broadcast
• Television Broadcast
• Fax Machines
• Internet Services

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International Trade Statistics

• Exports
• Imports
• Balance of Trade

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Exchange Rates

• The currency in Spain is known as the peseta.
• The peseta has been devaluating in the past, but
  is now starting to level out.

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Trade Restrictions

• Common Agricultural Policy.
• Has strict regulations on animal and plant health
  standards.
• Spain also requires all products to have content
  labels on them.

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Trade Restrictions

• The government also requires 51 of broadcast
  time be reserved for European products.
• One major problem facing the U.S. in their
  exports is getting certification for a certain
  product.

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Labor Force

• The labor force is estimated to be 16.2 million
  people.
• Service-64
• Manufacturing, mining, and construction-28
• Agriculture-8

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Labor Force

• Spains estimated unemployment rate is about 21.
• Despite the high unemployment rate, Spain remains
  the best in Europe in creating jobs.

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Inflation Rates

• The inflation rate in Spain is estimated to be
  between two and three percent.
• The inflation rate in Spain really isnt a huge
  problem.

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Developments in Science and Technology

• Majority of people in Spain are considered to be
  blue collar workers.
• Some have technical knowledge to do various sorts
  of jobs in Spain.

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Media

• Television
• 91 of homes have television and watch daily
• Radio
• 57 listens to the radio everyday
• Newspapers/ Print
• 38 read everyday
• Periodicals
• 55 read on a regular bases

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Channels of Distribution

• Retailers
• Supermarkets and Self-service stores
• Hypermarkets
• Discount Stores
• Wholesalers
• Import/ Export Agents

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Distribution

• Ship product by way of ocean carrier
• Distribute product within Spain using an
  intermediary company

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Packing

• Special Guidelines
• Label information printed in Spanish
• Product name, net weight or volume, expiration
  date, list of ingredients, directions for storage
  and use, country of origin, importer, and lot
  number

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Channels of Distribution

• 2 leading competitors hold the torch
• Centros Comerciales Carrefour
• Group Eroski
• Pryca, Continente, Eros Alcampo, Hipercor/El
  Corte Ingeles, and Mercadona

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Importing Agent

• Help company with advertising campaign
• Help with marketing services

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Price Determination

• Cost of shipping goods to Spain depends on the
  weight, and type of goods your shipping.
• Transportation costs also depend upon the weight
  of the goods your shipping.
• Insurance cost for a shipment of goods is usually
  a 1.25 for every 100 the shipment is worth.

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Terms of Sale

• The best way to ship in Spain is CIF.
• Allows for exporter to tailor their needs to the
  insurance that will be right for the shipment.
• Also allows for the rates to be competitive based
  on the exporters experience, not the buyers.

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Methods of Payment

• Payments are normally made on credit in Spain.
• Exporters are advised to follow the regulations
  that they would follow in their domestic country.
• Private and government organizations have credit
  options available.

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Resources

• Finance
• Export-Import Bank of the United States
• Bank of Spain
• Personnel
• Management
• Accounting
• Sales Manager
• Marketing Director
• Freelance help when needed

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Marketing Plan

• Target Market
• Women age 25-45
• Health conscious
• Working with a homogeneous group
• Targeting middle to upper class

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Marketing Plan

• Product Component Model
• Product will be an upscale, sweet tasting
  chocolate
• Fancy Packaging
• Extravagant lettering
• Price-3.00

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Marketing Plan

• Will have advertisements on television shows that
  cater to our market.
• Advertise between two and four oclock in the
  afternoon and eight to ten oclock at night.
• Problem with television advertising is Spain
  requires 51 of air time be reserved for Spanish
  and European products

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The Marketing Plan

• Advertise in womens and fitness magazines.
• These magazines were chosen because they are
  great ways in which to reach our target market.

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Marketing Plan

• Spanish are always willing to try new products
• Advertising allows us to show them the advantages
  our product has over their current snack food
  choice.

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Marketing Plan

• Set up taste sample booths in medium to large
  supermarkets.
• Supermarkets we will work with will be perceived
  as being a high quality grocery store.
• (example-college square Hy-Vee)

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Marketing Plan

• Would issue coupons to consumers so they could
  try it at a lower price.
• Would place the product at the end of the aisles
  in the grocery store.

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Marketing Plan

• Set up a web site for consumers to visit to look
  at advantages of our product.
• Would make available the opportunity for
  consumers to send in for a free sample from the
  web.

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Marketing Plan

• Have a sweepstakes for consumers to have the
  chance to win a car.
• Send in labels with all their information on it.
• Allows us to relatively see if our product is
  succeeding in the Spanish market.

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Marketing Budget

• Selling expense-12
• Advertising and promotion-21
• Distribution-11
• Product cost-25
• Other-7

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Acknowledgements
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